The colours and shades present in this rug include:
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Rich Purple – Deep, jewel-toned purple base.
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Aubergine – Darker undertone that shows in shaded areas.
Add a touch of opulence to your space with the Plush Shaggy Rug in Purple – a statement piece from our premium Plush collection. Designed to deliver an indulgent underfoot experience, this rug is hand-finished in India with an exceptionally high pile, creating that irresistible “sink-in” softness your home has been waiting for. Presented in a deep amethyst-purple hue, this rug is perfect for complementing dark, dramatic interiors or adding a pop of jewel-toned richness to neutral spaces. Its bold colourway enhances moody living rooms, boutique-style bedrooms, and glamorous settings, instantly elevating your décor. The Plush range is crafted with super-thick, heavyweight yarns enhanced by a metallic shimmer. This gives the rug a luxurious sheen and a tonal effect, where the colour shifts beautifully depending on the lighting and the direction of the pile.
With its thick, high pile and lustrous finish, the Plush Rug is perfect for sinking your toes into after a long day. The textured yarns and fine shimmering highlights combine to create an elegant, high-end look that makes this rug both visually striking and irresistibly soft. The Plush Shaggy Rug in Purple combines rich amethyst tones with an indulgent high pile, making it the perfect choice for those who love bold, luxurious interiors. Whether used as a dramatic centrepiece or a cosy textural accent, it brings both comfort and sophistication to your home.
Important Note on Colour & Tone
The Plush range is woven with thick, heavyweight yarns and enhanced with a metallic shimmer sheen that naturally creates tonal variations. Depending on the direction of the pile, the lighting, and your viewing angle, the colour may appear lighter or darker in different areas. This shimmering effect is a normal characteristic and forms part of their luxurious, textured appeal.
🛋️ Plush Shaggy Rug Characteristics
Our plush shaggy rugs have a luxuriously deep pile and natural traits you should expect. Shedding is normal and does not affect durability. High-pile rugs (4 cm and above) will flatten and matt over time. Shaggy rugs may also show sprouting or pilling, where a few strands sit longer than the rest. Simply trim these with sharp scissors (never pull) to keep your rug looking its best. Our hand-woven shaggy rugs are individually crafted, so variations in pile, pattern, or tufting are normal.
Important Note on Size 200x300cm Return Costs
For the 200x290cm size only in this Plush Shaggy range, please be aware that the return costs are significantly higher than usual due to the sheer size, weight, and thickness of this rug. This particular size weighs approximately 45kg, making it considerably heavier and bulkier than standard returns. A full cost breakdown can be found under the Returns tab on the product page or via our chatbot.
Please Measure: Size 070 x 140 cm: Please measure your space carefully before purchasing the 070 × 150 cm size. This is a small rug and often smaller than customers expect.
| Style | Shaggy |
| Pattern | Plain |
| Colour | Purple |
| Collection | Plush |
| Pile Type | |
| Pile Height(mm) | 75 |
| Pile Height | High |
| Pile Weight Per SQM (kg) | 5.5 |
| Material | Polyester |
| Material Composition | 100% Polyester |
| Origin | India |
| Anti-Slip Recommended? | Yes |
| Backing | |
| Construction |
Hand Woven (Please Note This Rug Will Shed Fibers/Sprout Threads & Flatten Over Time) |
| Features | Premium,Hand Finished,High Pile, |
| Care Instructions | Vacuum regularly, Blot never rub any stains |
In-stock orders are dispatched within 1–2 working days (Monday–Friday), excluding public holidays. If your order has not been dispatched within this timeframe, please check whether you have ordered a pre-order item. Rug Love is an online-only retailer operating a delivery-only service. Collections are not available. We offer one standard delivery service for all orders, with no alternative or additional delivery options available
Once dispatched, everything is sent on a next-working-day service, so you can normally expect delivery on the following working day. Please allow up to 48 hours where an unexpected courier delay occurs. Most items are sent with DX.
Once you receive your tracking link, you can track your delivery and, for standard DX Express deliveries, change the delivery day yourself directly through the courier tracking page. The courier will also send delivery updates directly using the contact details supplied with your order. On the day of delivery, DX Express normally provides an approximately 2-hour delivery window.
All deliveries are sent signed-for by default. Typing “leave safe”, “leave in shed”, “leave behind gate” or similar into the courier website does not remove the signature requirement. If you want the signature removed, submit a Rug Love support request and we will request this directly from the courier.
Scottish Highlands and remote mainland deliveries require an additional 5 working days. If you ordered multiple items, including a rug and anti-slip, each item will normally have its own tracking reference and may arrive separately or with a different courier. Please check each tracking link we send you for the status of each item.
Rug Love is an online-only retailer and we operate a delivery-only service. Customer collection is not available.
In-stock orders are dispatched within 1–2 business days (Monday–Friday), excluding public holidays.
Our quoted 1–2 business day timeframe refers to dispatch, not delivery. The majority of in-stock orders are dispatched on the first working day, but please allow the full 1–2 business day timeframe.
Everything is sent on a next-working-day service once dispatched.
Once you receive our “Your Order is On the Way” dispatch email and tracking information, you can normally expect your order to arrive on the next working day.
Please allow up to 48 hours where an unexpected delay occurs within the courier network.
Once your order has been dispatched, check the tracking link contained within your “Your Order is On the Way” email.
For standard DX Express deliveries, you can manage the following directly through the DX tracking page without contacting Rug Love:
Delivery routes are created by the courier on the morning of delivery. Where a timed delivery window is available, it is generated automatically after the driver's route has been planned.
DX Express routes and 2-hour time slots are generated on the morning of delivery. If you are checking early, please allow until approximately 10:30am for the route and delivery window to be generated. If no time slot has appeared by lunchtime, this normally means there is an operational issue affecting that day’s delivery.
Delivery windows are estimates rather than guaranteed appointments. Traffic, earlier deliveries and operational issues can affect the driver's route.
Our deliveries are sent on a signed-for service by default. This is particularly important for DX deliveries, where the driver is normally required to obtain a signature before leaving the rug.
For a standard DX Express delivery, you will normally receive a 2-hour delivery window on the morning of delivery.
If you will not be available, the DX tracking page normally allows you to:
Please submit a Rug Love support request containing:
We will contact DX directly and request that the signature requirement is removed.
Once your order is dispatched, you will automatically receive an email titled “Your Order is On the Way” containing your tracking information.
Once you receive this email, your order has been dispatched on a next-working-day service and you can normally expect delivery on the next working day.
The courier will also send delivery updates directly using the telephone number and email address supplied with your order.
If multiple parcels have been dispatched, each parcel may have its own tracking reference and may arrive separately.
DX Express is commonly used for standard-sized rug deliveries.
Items measuring 200cm or longer may be sent using DX Freight rather than DX Express.
Please check your delivery address carefully when placing your order and again when you receive your order confirmation.
Your delivery address is exported to the courier exactly as provided at checkout. Rug Love does not alter the address before dispatch, so please verify the details in your order confirmation carefully.
Common address-related problems include:
If your order is not delivered on the scheduled day, you normally do not need to take any action.
Very few parcels genuinely go missing after being marked as delivered. In most cases, the parcel is located after checking the property, household, neighbours or delivery information.
If you still cannot locate the parcel, please do not contact the courier directly. Submit a Rug Love support request and we will investigate through our priority retailer support channels.
All items should arrive fully sealed and protected. If the packaging is open, torn or visibly damaged, this can indicate damage in transit. Where possible, please reject the delivery.
If you accept the delivery:
This is normally the quickest and most effective way to investigate an issue involving a Rug Love shipment.
Depending on the issue and courier, we can:
If you have ordered more than one item, including a rug plus anti-slip underlay, do not assume all items will arrive together.
Anti-slip underlay is classed as a separate product. It may arrive with your rug or in a separate package.
If one parcel arrives first, please check all tracking information and allow until the end of the working day for any remaining parcel that is still shown as due.
DX Express routes and 2-hour time slots are generated on the morning of delivery. If checking early, please allow until approximately 10:30am. If no time slot has appeared by lunchtime, this normally means there is an operational issue affecting that day’s delivery.
If no 2-hour time slot is generated once the day's routes have been allocated, this normally indicates an operational issue and delivery will not take place that day.
DX will normally automatically reschedule the parcel for the following working day and tracking will update accordingly.
If tracking shows that the parcel has been scanned back into the depot or storage after being out for delivery, it will not be delivered that day. Common reasons include driver availability, route capacity and other local operational issues. No action is required. The parcel will be automatically rescheduled for the following working day and tracking will update once the new delivery has been scheduled.
This can indicate a routing issue, misroute or temporary depot hold. In many cases this results in an approximately 24-hour delay before the parcel moves back through the delivery network.
Initially this can simply mean DX has received the shipment information but has not yet completed its first physical parcel scan.
If the status remains unchanged overnight or for an extended period, it can indicate a missed connection, missort or routing delay. These issues commonly resolve following the next courier scan.
On DX Freight deliveries this can appear before the actual delivery day. It does not necessarily mean the driver is currently travelling to your address. Please wait for the subsequent out-for-delivery update.
Courier drivers are not required to carry rugs upstairs, use internal staircases or lifts, or take large and heavy items to an upper-floor apartment door.
Please make sure somebody is available to accept the delivery at the closest accessible ground-floor point and that you have made your own arrangements to move the rug from there if required.
Your delivery address must contain all information required for the driver to locate and access the building.
Rug Love delivers to mainland UK, including the Scottish Highlands.
We currently do not deliver to:
We deliver to the Scottish Highlands at no additional delivery charge from Rug Love.
Deliveries to these locations operate differently from our standard mainland courier service.
The parcel travels through the main courier network before being handed to a third-party local courier for the final part of the journey.
Once the parcel has been handed to the local third-party courier, we have no further tracking visibility.
The local couriers used for these remote deliveries operate using manual paperwork completed by hand rather than electronic parcel scanning and live online tracking.
Scottish courier classifications can sometimes be confusing because courier delivery zones do not necessarily follow council or administrative boundaries.
Aberdeen City is separate from the Highland Council area, while Aberdeen and Aberdeenshire sit within the wider north-east / Grampian geography.
Different courier systems may therefore classify particular northern Scottish postcodes differently for operational purposes.
If tracking records a delivery attempt but you believe the driver did not attend your property, please submit a Rug Love support request.
Through our courier support channels, where available we can request:
This can help identify an incorrect-location attempt, address problem or courier error before the next delivery attempt.
If your delivery has been significantly delayed and the order is no longer required — for example, because it was required for a particular occasion — please submit a support request.
Where possible, we can contact the courier and request that the parcel is marked Return to Sender rather than continuing with delivery.
Once the return-to-sender process has been confirmed, we can process the appropriate cancellation/refund.
If your tracking has not updated as expected, a delivery attempt appears to have taken place at the wrong location, your parcel is missing, you need the DX signature requirement removed, or you need us to contact the courier, please submit a Rug Love support request.
Please include:
Our support team responds within 3 business hours.
Our pre-order service allows you to reserve a rug from incoming stock before it becomes available for general sale.
Please only place a pre-order if you are comfortable with potential delays and flexible delivery times. Pre-order due dates are approximate and may change, sometimes more than once, before stock arrives.
The due date is the approximate date the supplier expects to receive stock. It is not a guaranteed stock-arrival, dispatch or home-delivery date.
The date displayed on this product page is updated hourly using the latest information supplied by the manufacturer or supplier. Please monitor the date for your selected rug and size. The date may change after you place your order.
Manufacturing changes, international shipping, route diversions, port or customs delays, split shipments and warehouse processing can affect when stock arrives. Dates may move forward or backward more than once.
Retailers sourcing the same rug from the same supplier work from the same incoming-stock date. No other retailer sourcing that stock will receive it sooner than Rug Love. Other websites may display older information if they have not yet been updated.
A past due date does not confirm that stock has arrived. It may mean the supplier has not yet provided a revised estimate.
Pre-ordering may be paused until the supplier provides an estimated arrival date. Where available, use the “Notify Me” option to request a back-in-stock email.
You can cancel your pre-order yourself at any time before dispatch for a full refund. There is no need to provide a reason, contact Rug Love or wait for our approval.
Open your order confirmation email and select the “Order Status” button. On your Order Status page, select the cancellation option and follow the instructions.
Deposit pre-orders cannot be cancelled through our chatbot. Please use your Order Status page instead.
You can cancel through either your Order Status page or our chatbot.
Chatbot – Paid-in-Full CancellationsOnce cancellation is completed, your refund will be initiated to your original payment method. The time taken for the funds to appear depends on your bank or payment provider.
The self-service pre-order cancellation option applies up to dispatch. Once dispatched, the applicable delivery, cancellation and returns procedures apply. Your statutory rights are unaffected.
Existing pre-orders receive priority over new orders. Incoming stock is allocated in date order, from the oldest pre-order to the newest. You do not need to place another order or contact us when stock arrives.
If the supplier receives fewer rugs than expected, there may not be enough stock to fulfil every outstanding pre-order. Orders not fulfilled from that shipment remain pending for the next allocation, unless the customer chooses to cancel.
Stock availability may update before all existing pre-orders have finished being processed. New orders do not take priority over your pre-order.
Very limited stock remains available through the supplier. As supplier stock is shared across retailers, a remaining unit may sell out before your order is allocated. If this happens, we will contact you about waiting for the next shipment or cancelling for a full refund.
Where available, you can pay just 20% when placing your pre-order. Once your rug is in stock and ready for dispatch, we will email you to request the remaining 80% balance.
The balance is not charged automatically. Your order can proceed to dispatch once the outstanding balance has been paid.
Available payment methods may include Klarna, Clearpay, Laybuy, PayPal and standard card payments, subject to availability and provider terms.
The price agreed when you place your pre-order remains your order price. If you secure a promotional price, such as during Black Friday, you keep that price even if the advertised price later increases.
If the advertised price decreases, your existing order price does not change automatically. Please contact us before dispatch if you would like to discuss a price adjustment. Do not cancel and reorder, as this would lose your original place in the allocation queue.
Once the supplier receives stock, existing pre-orders are allocated and processed. Paid-in-full orders proceed to dispatch when ready. Deposit customers receive an email requesting the remaining balance before dispatch.
The estimated stock-arrival date is not your dispatch or delivery date. Once your rug is available and ready, our normal dispatch timeframe is 1–2 working days.
Orders are normally sent using a next-working-day courier service after dispatch. Courier delays and additional transit time for Scottish Highlands or remote mainland addresses may apply.
You will receive a dispatch email titled “Your Order is On the Way” containing tracking information when your rug has been sent.
Track Your OrderIn-stock items are normally dispatched separately. If you would prefer us to hold them until the complete order is available, please submit a support request before the in-stock items are dispatched.
If you need a rug by a specific date, please choose an in-stock item. Pre-order dates are approximate and delivery by a particular date cannot be guaranteed.
If you have already pre-ordered, you can continue waiting and retain your allocation position, contact us to discuss an alternative rug, or cancel yourself at any time before dispatch for a full refund.
To cancel: Deposit customers must use their Order Status page. Paid-in-full customers can use their Order Status page or the chatbot. There is no need to contact us.
If you would rather wait until the rug is available before ordering, use the “Notify Me” option where offered.
For the latest estimated arrival date, check the relevant product page. Dates are updated hourly.
You do not need to contact us to cancel a pre-order. Deposit customers should use the Order Status button in their order confirmation email. Paid-in-full customers can use that page or the chatbot.
For price adjustments, alternative rugs or other matters requiring personal assistance, please submit a support request through our chatbot.
Our support team aims to respond within 3 business hours, Monday–Friday. Some enquiries may take longer to resolve if supplier information is required.
Open Chatbot & SupportPlease review our full Pre-Orders Information page, Terms of Service, Delivery Information and Returns & Exchanges information before ordering. Nothing on this page limits your statutory consumer rights.
Read Full Pre-Orders InformationWe want our returns process, responsibilities and potential return costs to be completely clear before you place an order. You have 14 days from receipt to notify us that you wish to return an item, followed by a further 14 days to send it back. Return information and access to our Returns Portal can be found in your order confirmation and subsequent emails, on every product page, our Returns Portal page, the Returns section of our chatbot, and in the website footer.
Delivery from Rug Love is free, but returns for unwanted or unsuitable items are customer-arranged and customer-paid. This includes returns because of size, colour, design, texture, personal preference or a change of mind.
No need to contact us first — all returns and claims, including unwanted or unsuitable returns, exchanges, manufacturing defects, courier damage and incorrect items, should be submitted directly through our self-service Returns Portal.
All returns and claims should first be submitted through our self-service Returns Portal.
There are two practical return routes:
Manufacturing defects, courier damage and incorrect items are claim reasons; they are not alternative methods for arranging an ordinary unwanted or unsuitable return.
For an unwanted or unsuitable return, you must notify us of your decision to return the item within 14 days of the date you receive it. Our designated and clearest return process is to submit the return through our self-service Returns Portal, after which you have a further 14 days to send the item back. If you are exercising a statutory cancellation right, nothing in this guide prevents you from giving us a clear statement of cancellation by another legally valid method within the applicable period; however, you should still register the return through the portal where possible so we can identify and process it correctly.
We strongly recommend opening and inspecting your rug as soon as it arrives, even if you do not intend to use it immediately. The 14-day notification period starts when you receive the item; it does not start when you choose to open, inspect or use it. Leaving a rug packaged because it is intended for a future room, move, renovation or occasion does not extend the unwanted/unsuitable return period.
If you discover damage, an incorrect item or another potential issue, please notify us promptly and provide the requested photographs and information so the matter can be investigated while the relevant evidence and packaging are still available.
Once an unwanted or unsuitable return has been correctly submitted within the required period and then sent back within the applicable return period, a delay by the return courier while the parcel is already in transit will not by itself invalidate the return.
Delivery from Rug Love is free, but we do not offer free returns for unwanted or unsuitable items.
For a customer-arranged return, the customer is responsible for arranging, booking, paying for, packaging, labelling and managing their own return until it has been safely delivered back to Rug Love.
Customer-arranged returns include:
For a customer-arranged return, the customer is responsible for:
Rug Love is an online-only retailer, so returns cannot be handed in personally and must be returned by courier.
We want any genuine product issue to be resolved fairly and as quickly as possible. Return information and access to our Returns Portal can be found in your order confirmation and subsequent emails, on every product page, our Returns Portal page, the Returns section of our chatbot, and in the website footer.
This guide explains how to report a suspected manufacturing defect, how claims are assessed, the difference between a manufacturing issue and normal rug characteristics, and how concerns that an item is not as described are handled.
Rugs are textile products manufactured using a variety of fibres, yarns, weaving techniques, machinery and finishing processes. Unlike precision-engineered products, rugs are not necessarily identical in every individual thread, tuft, stitch, weave or finishing detail.
Minor imperfections, small inconsistencies and natural manufacturing variations are a normal and widely recognised characteristic of textile products. Even correctly manufactured, brand-new rugs can contain occasional irregularities.
If every individual yarn, tuft, stitch and finishing detail were examined closely enough, it would be possible to identify small variations or imperfections in almost any rug. An occasional slightly longer yarn, uneven tuft, loose fibre or minor finishing irregularity does not automatically indicate that a rug is faulty or incorrectly manufactured.
Minor imperfections that are within the acceptable industry standards for the product are not ordinarily considered manufacturing defects. What is acceptable depends on the particular rug, its materials, construction, description, price and the quality a reasonable customer would expect.
Rug Love aims to go beyond basic manufacturer information by highlighting known material, construction, appearance and care characteristics directly in relevant product descriptions before customers order. Where applicable, this includes guidance on wool shedding, pile direction and shading, viscose sensitivity, natural variations, fringe characteristics and other product-specific considerations.
We encourage customers to read the full product description, specifications, care information and any product-specific notices before purchasing. This information helps set realistic expectations, but it does not excuse an undisclosed or genuine fault or override statutory consumer rights.
Rugs are textile products, and minor variations in individual fibres, yarns, tufts, stitching and finishing details will occur as part of the manufacturing process. Even a brand-new, correctly manufactured rug will have some degree of variation when examined closely enough. An occasional uneven tuft, slightly longer yarn, loose fibre or small finishing inconsistency does not, by itself, mean the rug is faulty.
Hand-woven and other handmade rugs will have natural variations and small imperfections in their weave, dimensions, pattern placement, texture or finish. These are characteristics of handmade production, although a significant or abnormal issue can still be a genuine defect.
An isolated minor cosmetic imperfection does not automatically justify a refund, replacement or discount allowance. Customers are welcome to report suspected faults, and we will refer appropriate claims to the relevant manufacturer for assessment. However, minor finishing irregularities within the reasonable manufacturing tolerances and quality expected of the particular rug will not ordinarily qualify for a defect remedy. The visibility, extent and effect on appearance, construction and use will be considered individually.
The quality reasonably expected of a rug depends on its price, materials, construction, manufacturing method, description and intended use. A lower-priced, entry-level rug should not necessarily be expected to have the same materials, finishing precision or construction quality as a significantly more expensive premium rug. Handmade construction also naturally produces variations that may not occur in the same way in machine-manufactured products.
Every rug must still meet the applicable standard of satisfactory quality. Price does not excuse a genuine fault, but it is relevant when considering whether a particular characteristic falls below the quality reasonably expected of that product.
The examples below explain how common observations are generally considered. They are guidance rather than automatic decisions, and the nature, extent and impact of an issue will always be relevant.
| Customer Complaint or Observation | How It Is Generally Assessed |
|---|---|
| One slightly longer yarn or tuft | Usually a normal finishing variation, not automatically a defect. |
| Occasional loose or protruding yarn ends | May be a normal manufacturing characteristic, provided there is no structural damage or ongoing unravelment. |
| Minor irregularity in a handmade weave | Generally a normal characteristic of handmade construction. |
| Slightly uneven stitching or binding | May fall within normal manufacturing tolerances, depending on its extent and effect on the rug. |
| Small shade differences within a natural-fibre rug | Often a normal characteristic, depending on the material and product description. |
| Different shades when viewed from opposite directions | Commonly caused by pile direction and light reflection rather than a manufacturing fault. |
| Slight differences in pattern alignment or dimensions | May fall within normal manufacturing tolerances, particularly for handmade rugs. |
| Wool fibres shedding when new | Generally a normal characteristic of wool rugs, although excessive or abnormal shedding may require assessment. |
| Minor variations in fringe length or alignment | May be a normal finishing variation, depending on the construction and extent of the irregularity. |
| Multiple missing tufts along a prominent fringe | Requires assessment; could indicate a genuine finishing defect. |
| Significant unravelled edging or binding | Potential manufacturing fault requiring investigation. |
| Holes, substantial missing pile or damaged sections | Potential manufacturing defect or damage requiring investigation. |
| Corners curling or creases immediately after unpacking | Often temporary following rolled storage and transport. Allow up to seven days for the rug to settle. |
| Customer cuts, trims or alters the rug and causes damage | Damage resulting from customer alterations is generally not a manufacturing defect. |
| Damage caused by incorrect cleaning or care | Generally not a manufacturing defect where the damage results from improper treatment. |
| Binding or edging becomes worn, frayed or damaged after vacuuming | Vacuum beater bars, rotating brushes, suction, repeated contact or catching an edge can damage binding. The cause and condition must be assessed; not all binding damage is automatically vacuum-related. |
| How many years should a rug last? | There is no universal lifespan. Durability depends on construction, fibre, traffic, placement, maintenance, cleaning, pets and other conditions. Premature failure may still require assessment. |
| Shaggy or high-pile rug becomes flatter or matted over time | Pile compression, flattening, tangling and matting can develop with normal use, especially in walkways and under furniture. The degree and timing matter when assessing whether wear is reasonable. |
| Fringes become uneven, tangled or worn during use | Fringes are exposed finishing details and may move, tangle or wear through use, vacuuming and foot traffic. Substantial premature loss or unravelment should be assessed. |
| Rug colour fades or changes in direct sunlight | UV exposure and prolonged sunlight can cause fading or colour changes. Position, exposure and fibre type matter; unexpected or unusually rapid deterioration should be reviewed. |
| Viscose rug shows shading, flattened pile, marks or changes after cleaning | Viscose is a delicate fibre, often sensitive to moisture, friction and aggressive cleaning. Directional shading and pile movement may be characteristic; other changes require assessment in context. |
| New rug has an odour when first unpacked | A temporary smell can arise from fibres, backing, manufacturing and sealed packaging. Air naturally in a ventilated room; unusually strong or persistent odours should be reported for assessment. |
| Furniture leaves dents or flattened patches | Pressure from furniture and regular foot traffic can compress pile. Some indentation may be temporary; severity and construction are relevant. |
| A tuft rises above the surrounding pile (pile sprouting) | An occasional sprouting yarn can be a finishing characteristic, but repeated sprouting, pulling or loss of structural integrity may indicate a problem. Do not pull out the yarn. |
| Pet claws, scratching, chewing or accidents affect the rug | Damage caused by pets is not ordinarily an original manufacturing defect; any separate underlying fault will still be assessed. |
Finding a visible irregularity does not, by itself, establish that a product is faulty. The assessment considers the nature, extent and location of the issue, the rug's materials and manufacturing method, whether it affects the rug's appearance or structural integrity, and whether it is consistent with the standard reasonably expected of that particular product.
There is an important distinction between an occasional minor finishing irregularity and a significant defect affecting the rug's appearance, quality, durability or suitability for its intended purpose.
Where an imperfection is consistent with the normal characteristics and acceptable industry standards for the product, it will not ordinarily be treated as a manufacturing defect. However, the presence of an industry tolerance does not override applicable consumer law or automatically determine the outcome of a claim.
There is no fixed or guaranteed lifespan applicable to every rug. A rug's service life depends on many factors, including fibre type, construction, frequency of use, foot traffic, pets, furniture, sunlight, room location, moisture, cleaning methods and routine maintenance. A rug in a busy hallway may wear differently from the same rug in a lightly used bedroom.
Flattening, pile compression, shading, fringe wear and gradual changes in appearance can occur through ordinary use. However, describing a change as wear does not automatically resolve whether its extent or timing is consistent with satisfactory quality. A claim of unusually early deterioration will be assessed in the circumstances.
Care matters: follow the care instructions for the particular rug. Avoid catching edges or fringes with vacuum attachments or rotating brush bars, and do not assume that a cleaning method suitable for one fibre is suitable for another. Delicate viscose, shaggy and high-pile rugs may require particular care.
Customers who believe their rug has a genuine manufacturing defect should submit a claim through our Returns Portal, providing clear photographs and a description of the issue.
Where appropriate, Rug Love will refer the information to the relevant manufacturer for a product-specific assessment. The manufacturer may confirm whether the reported characteristic is consistent with the product's construction, finishing methods and normal manufacturing tolerances.
Submitting a claim does not automatically establish that a manufacturing defect exists. Each claim is considered on its individual merits, and additional information or inspection may be required.
Damage arising from misuse, negligence, accidental damage, inappropriate cleaning, failure to follow applicable care instructions, excessive wear or unauthorised cutting, trimming, alterations or repairs is not, by itself, evidence of an original manufacturing defect.
Where a rug has been altered or damaged, any claim will be assessed to establish whether the reported issue resulted from that action or from an underlying product fault.
These examples explain normal textile characteristics and how potential defects are assessed. They do not exclude or restrict your statutory rights under the Consumer Rights Act 2015.
A genuine manufacturing fault or product that does not meet the legally required standard of satisfactory quality will be considered in accordance with applicable consumer law. Rug Love remains responsible for its obligations as the retailer, regardless of any manufacturer's assessment.
No need to contact us first where the Returns Portal is available for your order.
All returns and claims should normally be submitted through our self-service Returns Portal.
📸 Please provide clear photographs, details of the issue and any other requested information wherever possible. This helps us, and where appropriate the manufacturer, assess the issue efficiently.
1. Submit Your Claim
2. Claim Review & Manufacturer Assessment
3. Manufacturer-Arranged Collections & Inspection
Collection may be necessary before a decision can be made. If photographs are insufficient for the manufacturer to assess a suspected fault, the manufacturer may ask for the rug to be collected for inspection. Where a collection is required, Rug Love will provide the arrangements and instructions.
We appreciate that waiting at home for a collection can be inconvenient. Genuine defects are uncommon, but they can occur with textile products. Please bear in mind when ordering that, unlike a bricks-and-mortar shop where an item may be returned in person, resolving an issue requiring physical inspection or return through Rug Love may involve an attended weekday courier collection. We will work with you to arrange a practical resolution in line with your statutory rights.
4. Outcome
Our first recommendation is to refuse delivery if the rug or its packaging is visibly damaged when the courier arrives. Please ask the driver to mark the consignment Return to Sender and, if practical, take photographs before it leaves.
Rug Love supplies brand-new, factory-packed rugs. Packaging that arrives torn, ripped, punctured, wet, open, heavily soiled or crushed is a strong indication of possible damage during courier handling or transit. Damage to the packaging does not necessarily mean the rug itself is damaged, but it should be treated seriously and reported promptly.
You can still report suspected courier damage. Acceptance or a signature does not, by itself, remove your statutory rights. Please inspect the rug promptly, including its backing and edges, and submit the Courier Damage reason through our Returns Portal.
Helpful photographs include:
Please keep the original packaging where possible until the claim has been reviewed. Prompt reporting and photographs help us investigate what happened with the courier and arrange the appropriate resolution. Courier damage is separate from a manufacturing defect, and your statutory rights remain unaffected.
We strongly ask that you inspect your rug carefully as soon as it arrives, including the surface, pile, edges, fringes, stitching and underside/backing, and report any apparent damage, irregularity or suspected fault to us straight away.
Please inspect the rug on arrival even if you do not intend to use it immediately because you are renovating, moving house, decorating or storing it for later. Delaying inspection can make it more difficult to establish when or how an issue arose.
If you notice something that may be a manufacturing defect but believe it might settle or improve with time, please still report the concern when you first notice it, even if you would prefer to monitor it before requesting a resolution. This allows us to record the concern and, where appropriate, notify the manufacturer early, making any subsequent investigation easier.
Please notify us as soon as you notice a suspected issue, even if you intend to monitor it. The longer a rug remains in use before a concern is reported, the harder it can become to determine whether the condition was present when supplied or developed afterwards through foot traffic, furniture, vacuuming, cleaning, pets, accidental damage or environmental conditions.
Early notification allows us to record the date, photographs and circumstances and, where appropriate, notify the manufacturer. This can make a later claim easier to investigate if the condition changes or worsens.
The first six months after delivery are particularly relevant to the evidence used when assessing a suspected inherent fault. For qualifying faults appearing within this period, consumer law generally presumes the fault was present at delivery unless established otherwise, subject to statutory exceptions. After six months, customers may need to provide evidence that an issue resulted from an underlying fault present at delivery rather than subsequent use or damage.
Six months is not a deadline for reporting a genuine manufacturing fault. Please report concerns promptly whenever they arise; statutory consumer rights remain unaffected.
There are two different return routes:
Manufacturing defect claims are not automatically approved. All appropriate defect claims submitted through our Returns Portal, or submitted directly to us where the portal is no longer available because of the time elapsed, are referred to the relevant manufacturer for assessment using the photographs, information and supporting evidence provided. Submission of a defect claim does not mean that a manufacturing defect has been established or accepted.
If you simply decide that a correctly supplied rug is unwanted or unsuitable, the customer-arranged return process applies.
Where the appropriate resolution involves a refund following the return of the rug, once the returned item has been received back we aim to inspect and process the refund within 48 hours.
If you are unable to submit a manufacturing defect claim through the Returns Portal because of the time elapsed since delivery, please email us or submit a Support Request through our chatbot.
We require suitable supporting images to submit a manufacturing defect claim to the relevant manufacturer for assessment.
Your statutory rights are not affected by the information above.
Not every variation or change in a rug indicates a manufacturing defect. Rugs are textile products, and their construction, materials, pile and manufacturing method can result in normal characteristics that vary between rug types.
This is particularly relevant to hand-woven, hand-tufted, hand-knotted and other handmade rugs, where small differences between individual rugs are a natural consequence of the manufacturing process.
Examples that can be normal depending on the rug and extent of the issue include:
If you believe what you are experiencing goes beyond the normal characteristics of the rug, please submit a manufacturing defect claim with photographs and an explanation of the specific concern.
Raised edges, curling corners, ripples and creases are very common when a new rug is first unrolled. Rugs can spend extended periods tightly rolled during manufacture, storage and transport. These temporary effects do not, by themselves, indicate a manufacturing defect.
Why it happens: Many rugs contain latex, adhesives or other backing materials which can become temporarily stiff during storage and transit, particularly in cold conditions. As the rug reaches room temperature, its backing often becomes more flexible and the rolled shape gradually relaxes. Not all rugs have latex backing, and settling times vary with construction and material.
Safe ways to help:
If a corner is raised enough to create a trip hazard, keep that area clear until it is safe. If there is no improvement after around 7 days, or there is persistent severe distortion, uneven construction or backing damage, you may submit photographs for review. You do not need to wait 7 days to report a suspected genuine defect. Please use the Returns Portal and include photographs of the full rug, affected areas and backing where relevant.
Pilling is the formation of small fuzzy balls or tangled fibres on the rug surface, usually caused by friction from walking, furniture, pets or vacuuming. It can occur in both synthetic and natural-fibre rugs. Some pilling is a normal characteristic of use and does not automatically mean the rug is faulty.
Sprouting means an isolated yarn or fibre projects above the surrounding pile. It may arise as yarns settle or during manufacture, particularly in dense, shaggy or hand-finished constructions. Examples can include Montana, Polar, Sierra 9000, Extravagance, Plush and Barnaby.
How to reduce and manage pilling:
Pilling varies by fibre, yarn, construction and use; no fibre type is completely immune. If pilling, yarn loss or sprouting seems excessive or unusual for the rug's age and use, submit a suspected manufacturing defect claim through the Returns Portal with clear photographs. Normal characteristics do not prevent a genuine concern being assessed.
Pile fibres naturally bend and compress with foot traffic, furniture pressure and regular use. Long, fluffy and super-plush piles are particularly prone to flattening and matting, including ranges such as Montana, Polar, Sierra 9000, Plush and Barnaby. Replacing a rug will not necessarily prevent the same natural pile behaviour from developing with use.
Shorter, denser pile constructions may be easier to maintain in busy areas, although suitability depends on the individual rug. Pile direction can also change how light reflects and make some areas look flatter or darker.
Ways to care for the pile:
Ordinary pile compression and matting are not automatically manufacturing defects. However, unusually rapid or severe deterioration, abnormal fibre loss or another suspected underlying issue can be submitted through the Returns Portal for individual assessment.
Rug sizes are generally stated as nominal dimensions. Small variations in finished length, width and shape can occur during manufacture and do not automatically indicate a manufacturing defect.
This is particularly relevant to hand-woven, hand-tufted, hand-knotted and other handmade rugs. Differences in yarn, weaving tension, stretching, washing, drying and finishing can all influence the final dimensions of an individual rug.
Manufacturer size tolerances can vary depending on the brand, construction and manufacturing method. We therefore do not apply one universal percentage tolerance to every rug sold by Rug Love.
If you believe your rug differs significantly from the advertised nominal dimensions, please provide photographs together with measurements of the rug. Where appropriate, the difference can then be assessed against the relevant product specification and any applicable manufacturer tolerance.
All rugs with a pile can experience some degree of pile movement, compression and flattening during use. This is particularly noticeable on longer-pile and super-plush rugs.
High-pile shaggy rugs such as Montana, Polar, Sierra 9000, Plush and Barnaby can be more susceptible to:
These can be normal characteristics of high-pile construction and do not automatically indicate a manufacturing defect.
If you believe the extent of the flattening, matting, fibre loss or another issue is abnormal for the age and use of the rug, submit a claim through the Returns Portal so the specific circumstances can be assessed.
Binding and edges are areas of a rug that can be affected by both manufacturing issues and events occurring during use.
Common causes of edge or binding damage after use can include:
Damage caused through use does not, by itself, establish a manufacturing defect. However, if you believe the binding or edge has failed because of an underlying manufacturing issue, please submit a manufacturing defect claim with clear photographs and an explanation of the circumstances.
The main product images supplied for a rug are manufacturer images and are generally the same core images used by UK retailers selling the same product.
However, no online image can guarantee an exact colour match. The appearance of a rug can be affected by:
If you are purchasing two or more matching rugs and consistency between them is particularly important, please contact us before ordering so we can check whether any relevant batch information is available. Batch matching cannot always be guaranteed.
Colour dissatisfaction or deciding that a correctly supplied rug does not suit your room does not automatically mean that the rug is defective or not as described.
A manufacturing defect is different from damage caused to a rug after delivery.
Examples of issues that may arise through use rather than manufacture include:
However, if you believe an underlying manufacturing issue is responsible for the problem, submit the claim with photographs and an explanation so the specific circumstances can be assessed.
If you believe the rug supplied does not materially match the product description, specification, imagery or other product information provided at the time of purchase, please submit the appropriate claim through our Returns Portal and explain the specific difference you believe exists.
We will review the product supplied, the product information applicable when the order was placed, and the photographs, details and other relevant evidence provided. Where appropriate, information may also be obtained from the manufacturer as part of that assessment.
There is an important distinction between goods that materially do not conform to their description and a product that is correctly supplied but is unsuitable or different from a customer's personal expectation.
For example, deciding that a correctly supplied rug does not suit your room, personal colour preference, décor or intended space does not automatically mean that the product was incorrectly described.
A customer-arranged return because you have changed your mind or the rug is unwanted or unsuitable is different from a claim that goods are faulty, damaged, incorrectly supplied or not as described.
For unwanted or unsuitable items, you have 14 days from delivery to notify us that you wish to return the item and a further 14 days to send it back.
For fastest and clearest processing, our designated return process is the self-service Returns Portal. If you are exercising a statutory cancellation right, nothing in this policy prevents you from giving us a clear statement of cancellation by another legally valid method within the applicable period; however, you should still register the return through the portal where possible so we can identify and process it.
For consumer purchases covered by the Consumer Rights Act 2015, goods supplied by a retailer must meet the applicable legal requirements.
A manufacturer's warranty or guarantee and your statutory consumer rights are not the same thing.
Some products or manufacturers may provide a separate manufacturer's warranty or guarantee. The existence, duration and terms of any such guarantee depend on the particular manufacturer and product.
The expiry or absence of a manufacturer's warranty or guarantee does not, by itself, determine whether you have a valid statutory claim against Rug Love as the retailer.
The manufacturer assessment process helps us establish the nature and cause of a reported issue and provides relevant product-specific evidence.
Rug Love remains responsible for dealing with your statutory rights as the retailer from which you purchased the goods.
If goods do not conform to the contract as required by applicable consumer law, any statutory remedies available to you remain unaffected by our manufacturer assessment process.
Consumer law distinguishes between problems arising at different stages after delivery, and the evidence required can change over time.
Under the Consumer Rights Act 2015, where goods do not conform to the contract within the first six months after delivery, the law generally treats the lack of conformity as having existed at delivery unless it is established otherwise or that presumption is incompatible with the nature of the goods or the particular issue.
After six months, a customer may be required to provide evidence that the problem was inherent or existed when the goods were supplied rather than being caused by subsequent use, wear, care or damage.
Each claim must be considered according to the applicable law, the nature and expected durability of the product, its age and use, and the available evidence.
The appropriate remedy depends on the circumstances and the statutory rights that apply at the relevant time.
Consumer law provides remedies which can include, where the relevant legal conditions are met:
For more detailed information about manufacturing defects, manufacturer guarantees, normal rug characteristics, evidence, Consumer Rights Act remedies and later-developing faults, please see our full guide.
Manufacturing defects, courier damage and items incorrectly supplied by Rug Love are handled separately from unwanted or unsuitable customer-arranged returns.
Rug Love submits appropriate manufacturing defect claims to the relevant manufacturer or supplier. The manufacturer may provide product information or assess the evidence supplied. Submission of a claim does not itself mean that a manufacturing defect has been accepted.
Rug Love remains responsible for addressing your statutory rights as the retailer. Manufacturer or supplier involvement forms part of the evidence and operational process and does not remove or restrict any statutory rights you may have.
The costs below are based on the courier services and comparable rates Rug Love itself uses and pays when transporting rugs. They are provided so you can see a realistic indication of potential return costs before purchasing.
Common rug sizes and return-cost examples: These tables cover typical parcels rather than every rug we sell. The estimated price depends on the actual packaged dimensions and weight.
| Typical Parcel / Rug | Estimate |
|---|---|
| Up to 120cm in length | £6.42 |
| Up to 125cm in length | £12.58 |
| Typical 160 × 230cm rug | £14.14 |
| Typical 200 × 290cm rug | £15.58 |
| Typical 240 × 340cm rug | £45.10 |
| Oversized Parcel / Rug | Estimate |
|---|---|
| 300cm+ long rugs (where accepted) | £53 |
| Super Plush / Heavy Rug | Estimate |
|---|---|
| 120 × 170cm | £14.14 |
| 160 × 230cm | £22.78 |
| 200 × 290cm / 200 × 300cm | £52.00 |
The estimated return costs published by Rug Love are based on prices available when checked and are representative for most of the year. Courier prices can change, and many carriers introduce seasonal peak increases or surcharges during particularly busy periods such as Black Friday and Christmas, so prices may temporarily be higher than the guidance shown.
Our estimates cover the majority of UK returns and locations. Large returns from some Scottish Highlands and other remote locations may cost more because of courier location surcharges or reduced availability of suitable oversized services.
Customer-paid returns are common across specialist online rug retailers.
| Online Rug Retailer | Return Cost |
|---|---|
| Rug Love | Customer pays |
| The Rug Seller | Customer pays |
| Rugs Direct | Customer pays |
| Land of Rugs | Customer pays |
| The Rug Shop UK | Customer pays |
| Woven | Customer pays |
| Love-Rugs | Customer pays |
Unwanted or unsuitable returns only. Excludes manufacturing defects, courier damage and incorrectly supplied items. Comparison checked September 2026; retailer policies may change.
The examples below can help when obtaining an initial courier quote. They are estimates only; your own fully packaged dimensions take priority.
| Rug Size | Packaged Length | Width | Height | Estimated Weight |
|---|---|---|---|---|
| 60 × 230cm Runner | 70cm | 20cm | 20cm | 7kg |
| 80 × 150cm | 90cm | 20cm | 20cm | 7kg |
| 120 × 170cm | 120–125cm | 20cm | 20cm | 9kg |
| 160 × 230cm | 170cm | 23cm | 23cm | 15kg |
| 200 × 290cm | 205cm | 23cm | 23cm | 20kg |
| 240 × 340cm | 245cm | 25cm | 25cm | 25kg |
Courier prices are calculated using the actual packaged dimensions and weight, rather than simply the advertised rug size.
Length can have a particularly large effect on price. Couriers commonly use volumetric pricing, so a long rolled rug occupies considerably more space within a courier network than an ordinary clothing parcel or small box.
The vast majority of rugs fit within the examples above. Some super-plush shaggy rugs are considerably heavier and bulkier. The factory-sealed dimensions below are a guide only.
| Rug Size | Packaged Length | Width | Height | Weight |
|---|---|---|---|---|
| 70 × 140cm | 80cm | 22cm | 22cm | 8kg |
| 120 × 170cm | 130cm | 26cm | 26cm | 15kg |
| 140 × 200cm | 150cm | 28cm | 28cm | 21kg |
| 160 × 230cm | 170cm | 32cm | 32cm | 27kg |
| 200 × 300cm | 210cm | 41cm | 41cm | 44kg |
| Rug Size | Packaged Length | Width | Height | Weight |
|---|---|---|---|---|
| 120 × 170cm | 130cm | 26cm | 26cm | 15kg |
| 160 × 230cm | 170cm | 32cm | 32cm | 27kg |
| 200 × 290cm | 210cm | 41cm | 41cm | 40kg |
Rugs are considerably larger and bulkier than ordinary parcels such as clothing, so courier return costs can be higher, particularly for large or heavy rugs.
Rather than only providing this information after an order has been placed, we deliberately publish and repeat realistic return-cost guidance before and after purchase so customers can consider the potential cost before ordering a large rug.
We strongly recommend measuring your space before ordering and reviewing the estimated return cost in advance, particularly when purchasing a larger rug.
A large budget-priced, outlet, sale or heavily discounted rug can still be a large courier parcel, so its return cost can sometimes appear high relative to the purchase price. Courier pricing is based primarily on the parcel, not the retail value of the rug.
We provide detailed product descriptions, specifications and colour breakdowns wherever possible to help you understand a rug's appearance before purchasing.
If you believe a different item has been supplied or there is a manufacturing issue, submit the appropriate claim through the self-service Returns Portal with photographs and an explanation of the specific issue.
Nothing in this section removes or restricts any statutory rights where goods materially differ from their contractual description or otherwise fail to meet applicable legal requirements.
Courier pricing for rugs depends heavily on the actual finished parcel dimensions and weight.
Once a rug has been opened, Rug Love has no control over how tightly the customer rolls it, how it is packaged or the final parcel dimensions. If we booked a return using estimated or standard dimensions and the customer's finished parcel was larger, Rug Love as the booking organiser would receive the courier surcharge.
For this reason, customers arrange their own unwanted or unsuitable return using the actual packaged dimensions and weight of the parcel they are handing to the courier.
Booking a return is fundamentally a matter of entering the parcel's length, width, height and weight, together with the collection address and Rug Love return address. Full step-by-step guidance is provided after submitting your return.
QR-code and label-free return services are convenient for small parcels, but most are designed primarily for items such as clothing and have restrictive parcel-size limits.
Many QR-code/drop-off services accept parcels only up to approximately 120cm in length. Rugs can form parcels approximately 200–500cm long, depending on the rug size and how it is packaged.
Larger rolled rugs therefore fall into a different courier category and generally require a suitable collection service together with a printed shipping label.
The return costs we provide are intended as realistic guidance, but courier surcharges are separate and outside Rug Love's control.
Common causes of additional courier charges include:
To reduce the risk of a surcharge:
Any surcharge should be disputed directly with the courier or booking provider because the customer is the sender/account holder for that booking. Rug Love can provide guidance, but we cannot control, reverse or administer charges applied to a third-party courier booking made by the customer.
If your booked courier fails to collect, is late or does not arrive, please check your booking or tracking portal. Couriers will sometimes arrange another collection attempt automatically, often on the next working day, but this is not guaranteed. You must confirm whether a new attempt has been scheduled and contact your booking provider if further action is needed.
Couriers are independent third-party companies, not part of Rug Love's own fleet. We cannot control individual drivers, collection routes or courier actions, and the booking provider may only discuss the service with you as its customer.
Customer-arranged returns remain your responsibility. Rug Love cannot chase or investigate tracking, arrange or rebook a collection, contact the courier on your behalf, or manage any lost-parcel, damage, surcharge or other claim. Please contact the company you booked with directly and retain your proof of collection and tracking until the return has been delivered.
A newly opened rug may have a noticeable odour after being removed from its packaging. Odour can arise from the rug's fibres, backing, manufacturing materials, packaging or from being tightly rolled and sealed for storage and transport. Natural fibres can also have their own characteristic smell; for example, new wool may have an earthy or animal-like odour.
Some rug materials, backings and manufacturing materials can release volatile organic compounds (VOCs), particularly when new, but odour alone does not establish what compounds are present, their concentration or that unsafe VOC levels are present. Heat can also make some existing material or backing odours more noticeable.
A temporary new-product or natural-fibre odour does not, by itself, establish a manufacturing defect. Unpack the rug and allow it to air naturally in a well-ventilated room, following the applicable product and care instructions. Avoid applying sprays, detergents, water or other treatments simply to mask an odour unless they are permitted by the rug's care guidance.
If an odour appears excessive, unusual or persists despite reasonable airing, you can submit the issue through our self-service Returns Portal with details of the smell, how long the rug has been aired and any relevant information about heat, moisture, cleaning or storage so it can be assessed.
Rug Love rugs do not have tested or verified tog ratings and we therefore do not apply a blanket underfloor-heating suitability rating across our ranges. Suitability can depend on the rug's fibre, construction, thickness and backing, together with the flooring beneath it and the particular underfloor-heating system.
For other brands and rugs, always follow the rug manufacturer's guidance together with the underfloor-heating and flooring manufacturer's requirements, including any maximum thermal-resistance, tog or surface-temperature limits. Where suitability has not been specifically confirmed, it should not be assumed.
Rugs and underlays add an insulating layer over the floor and can reduce heat transfer. Thick, dense, shaggy or highly insulating constructions and some backing materials may have a greater effect. If an underlay is used, its thermal resistance also forms part of the overall floor-covering build-up.
Do not rely on a universal tog figure for a Rug Love rug where that rug has not been independently tog-tested. If you are unsure whether a particular rug can be used with your system, check with the underfloor-heating provider, flooring manufacturer or an appropriate flooring specialist before use.
Damage, deterioration, discolouration, backing degradation, curling or other changes caused by heat exposure or by using a rug contrary to applicable manufacturer or heating-system guidance are different from a manufacturing defect and will be assessed accordingly. Heat can also make some existing rug, backing or adhesive odours more noticeable.
We can provide guidance on the return process, courier booking information, parcel measurements and the appropriate route for your return or claim.
For an unwanted or unsuitable return, however, the booking remains customer-arranged. We can provide guidance, but we cannot take over or make the courier booking on the customer's behalf.
For additional queries or concerns, click the support button below. We aim to respond within 3 business hours during our Monday–Friday, 9am–5pm business hours.
If you require human assistance, please select Submit Support Request in the chatbot. Simply typing a question into the chatbot does not itself submit a support request to our team.
Rug Love proudly introduces the original Price Match Promise in the rug industry!
You won't get it cheaper. Full stop.
We work hard to offer our customers excellent value on our entire range of rugs.
If you find the identical rug advertised for less by another eligible UK rug retailer, including a price reduced by a valid discount code, you can submit a request through our automated Price Match system.
Our promise also extends to qualifying purchases made within the previous 14 days.
Our commitment: We aim to match eligible competitor prices wherever possible, subject to the terms and conditions explained below.
⚙️ How Our Automated Price Matching Works
There is no need to email our team or wait for a manual quotation before purchasing. Our automated Price Match system allows you to submit your request directly from the product page of the rug you wish to purchase.
Important: Please review the Price Match terms below before submitting your request. All requests are subject to verification and approval.
Found the same rug cheaper elsewhere? Please submit your Price Match request before placing your order.
You will receive an email response to your request. Please check your inbox and spam or junk folder.
Please note: Before-purchase Price Match requests must be submitted through the automated form on the relevant product page. Email is not an alternative submission method for these requests.
To assess your Price Match request, we need to verify that the competitor is offering the identical rug under comparable purchasing conditions.
A direct competitor URL is required. A link to the competitor's homepage, an unrelated product, or a listing that cannot be verified may prevent us from approving the request.
Yes. Our Price Match Promise includes eligible competitor prices reduced by valid promotional or discount codes.
Trade-only, membership-only and closed-group discounts are excluded from our Price Match Promise.
Yes. Our Price Match Promise also applies to eligible pre-order rugs when both retailers offer the identical rug on comparable pre-order terms.
Important: A competitor's pre-order due date is an estimated supplier stock-arrival date, not a guaranteed delivery date. A Price Match does not guarantee that your rug will arrive by a particular date.
For more information about stock allocation, deposits, estimated due dates and cancellation, please visit our Pre-Orders Information page .
If you purchase a rug from Rug Love and find the identical item advertised for less by an eligible UK retailer within 14 days of your purchase, you can request a refund of the qualifying price difference.
The same Price Match terms and eligibility requirements apply.
How to submit your claim:
Good to know: You do not need to cancel and reorder your rug to request a qualifying post-purchase price match.
Refunds are issued to the original payment method. The time taken for funds to appear depends on your bank or payment provider.
To qualify for our Price Match Promise, the following conditions must be met:
Please note: An eligible request is subject to verification and approval. Submission does not automatically guarantee that a Price Match will be accepted.
The following offers and sellers are excluded from our Price Match Promise:
Important: A product appearing on a website does not necessarily mean that it is available to purchase. The competitor must genuinely be accepting orders under the quoted terms.
We do not price match competitor prices that are clearly incorrect or appear to result from a genuine pricing error.
For example:
A medium-sized rug may be advertised at a substantially lower price than a smaller rug in the same range, while the other sizes follow a consistent pricing structure.
An unusual price difference of this kind may indicate that the competitor has listed the item incorrectly.
We may decline a Price Match where the available evidence indicates that the quoted competitor price is erroneous.
Please note: A genuine promotional discount is not automatically treated as a pricing error simply because the price is low.
Our automated system assesses submitted requests against the Price Match eligibility requirements and exclusions.
A request may be approved when the competitor, product, price and purchasing terms meet our Price Match conditions.
All Price Match requests are subject to verification and approval by Rug Love.
We reserve the right to decline a request where the competitor or offer does not meet our terms, the quoted price cannot be verified, or matching the price would result in a loss.
If your request is declined, the competitor's advertised price does not become the agreed selling price for your Rug Love order.
Our approach: We aim to offer the lowest possible price while maintaining the service and support our customers expect.
Our automated Price Match system is designed to provide a response within one hour of submission.
Please check the email address entered in your request, including your spam or junk folder.
Every submitted Price Match request receives a response, including requests involving retailers or offers that do not meet our terms.
If the system cannot recognise the competitor's URL or cannot verify the offer, you will receive a response explaining that the request could not be approved automatically.
An automated acknowledgement or unsuccessful response does not mean that a Price Match has been approved.
Haven't received a response? Please check your spam or junk folder first. If no email has arrived, submit a support request through our chatbot so our team can investigate.
To help us assess your request accurately, please check the following before submitting:
If you believe your request has been declined incorrectly, please submit a support request through our chatbot with the relevant product and competitor details.
Our AI-assisted chatbot can answer questions about Price Match eligibility, submission requirements and our terms and conditions.
For enquiries requiring personal assistance, including missing responses, declined requests or post-purchase claims, our support team is here to help.
We aim to respond within 3 business hours, Monday–Friday.
Some enquiries may take longer to resolve if additional verification is required.
Please include your name, Rug Love order number where applicable, the competitor's product URL and details of your enquiry.
💬 Initiate SupportImportant: Simply typing a message into the automated chatbot does not submit a support request to our team.
You must select "Submit Support Request" to ensure your enquiry is received by our customer support team.
Before-purchase Price Match submissions must still be made through the automated form on the relevant product page.
For the complete policy, please visit our Price Match Promise page .
Explore rugs in your own space with our Rug Visualiser. Learn how to use it, what “View in AR” does, how to check availability and the important limitations to understand before ordering.
Our Rug Visualiser is a complimentary shopping tool designed to help you explore how different rugs might look in your own room before ordering. In 2021, Rug Love unveiled its augmented reality Rug Visualiser — the first of its kind in the UK — reflecting our commitment to helping customers choose the right rug.
We go further than many retailers by providing detailed product descriptions, comprehensive specifications covering details often overlooked, full colour breakdowns, and additional real-life and in-situ photographs wherever available. These resources are designed to help you make an informed choice.
The Rug Visualiser is an additional guide. It does not guarantee or precisely represent the colour, texture, scale or final appearance of a physical rug in your room and should always be used alongside the product information, dimensions and photographs provided.
1. First, find the rug you want on ruglove.co.uk and check that the required size and colour are available to purchase or pre-order.
2. Open our Rug Visualiser and select the rug you want to preview.
3. Explore the initial room preview, then tap “View in AR” for the full augmented reality experience where supported. The flat image preview and the AR view are not the same experience.
4. Compare the preview with the product page’s colour description, specifications, size and real-life photographs before ordering.
The visualiser aims to provide a helpful impression of a rug’s proportions in a room, but we cannot guarantee that the displayed rug is precisely to scale. Results can depend on the device, camera, room scanning, surface detection, perspective and how the rug is positioned. A flat preview may be especially unsuitable for judging exact dimensions.
Always check the dimensions stated on the product page and measure your available floor space with a tape measure. If fit is critical, mark out the rug’s dimensions on the floor before buying. Rug sizes are approximate and may also be subject to manufacturing tolerances.
The visualiser is an illustrative digital representation, not an exact colour match. Colours, contrast, shading, texture, pile direction and pattern detail may look different in person. Appearance is affected by your screen settings, brightness, camera, room lighting, natural versus artificial light and the rug’s construction.
Some rugs, particularly viscose, cut-pile and distressed designs, can appear lighter or darker depending on viewing direction and light. Do not rely solely on the visualiser to judge colour. Please read our detailed product colour breakdowns and view all available manufacturer and additional real-life/in-situ images. Even these cannot guarantee an identical appearance in your home.
For a fuller explanation, please read our Colours, Designs & Limitations – What to Expect guide.
Not reliably. A digital image cannot reproduce how soft, thick, raised, reflective or textured a rug feels in person. It may not fully show pile movement, sheen, hand-finished details, fringe variation or how fibres respond to light and use. Refer to the product specifications and descriptions for construction, material and pile information.
Digital placement is an approximation. Camera angles, lighting, shadows, perspective, furniture, floor detection and screen colour can affect the result. Product photographs may also be taken under different lighting conditions. A difference between the visualiser and the rug received does not, by itself, establish a product defect or misdescription. We will assess any genuine concerns against the product listing and the rug itself, including your statutory rights.
Approximately 95% of our catalogue is represented in the visualiser. A newly added range, colour or size may not yet appear because visualiser updates are normally uploaded every two weeks. Please allow time for new products to be added. Some items may not be supported or available to preview. The product page remains the best place to check the latest range and buying options.
Not necessarily. The visualiser is not a live stock or purchasing system. An older or discontinued product may occasionally remain visible after it has been removed from sale. A preview also does not reserve stock or confirm that a particular size is available.
We recommend finding the rug on our website first, confirming that the exact colour and size can be purchased or pre-ordered, and only then opening the visualiser to preview it. The product page is the authoritative source for price, available sizes, stock status and any pre-order due date.
Full AR functionality can depend on your device, operating system, browser, camera permissions and supported AR features. Try a current mobile browser, allow camera access if prompted, use a well-lit room, move the camera slowly over a clear floor area and refresh the page. If your device does not support the AR experience, you may still be able to use the standard preview. We cannot guarantee compatibility with every device or browser.
Depending on the device and preview mode, you may be able to reposition or rotate the digital rug to explore different layouts. Changing its appearance on screen does not change the physical rug’s dimensions or confirm an exact fit. Always select the intended size on the product page and measure your room independently. Features may vary by device.
The preview may simplify edges, fringes, borders, pattern placement or the proportions of oval, round, runner and other shapes. The exact colourway, pattern positioning and dimensions shown digitally may not perfectly match the finished item. Use the product listing and specifications to confirm the rug you are ordering.
Not accurately. Morning and evening daylight, artificial lighting, shadows and the direction you view a pile can all change the apparent shade. Your camera and screen also process colour differently. The visualiser cannot simulate every lighting condition or guarantee the colour you will see at home. For more information, see our Colours, Designs & Limitations guide.
No. For the best-informed decision, check the exact size and colour variant, full specifications, product description, manufacturer photographs and any additional real-life images. Measure your floor space and, where useful, mark out the dimensions with masking tape. A digital room preview cannot replace these checks.
The full “View in AR” experience may request camera permission so your device can show a rug in your surroundings. Follow the permission prompts on your device; if you do not wish to grant camera access, use the standard preview where available. For information about how personal data is handled, please consult our website privacy policy. Never include sensitive personal information in screenshots sent to support.
The visualiser is intended to support your purchasing decision but cannot guarantee exact colour, scale or appearance. Your order remains subject to our published Returns Portal, returns policy and applicable consumer rights. Please review the full product information before ordering. If you believe the item is incorrect or faulty, submit the appropriate request with photographs through the Returns Portal.
If the Rug Visualiser is not opening, the rug is not loading, the screen is blank or “View in AR” is not working, please try the following before contacting us:
1. Refresh and retry: Reload the page, close and reopen the visualiser, then allow a little time for the room and rug images to load.
2. Try another browser: Use an up-to-date version of Chrome, Safari, Edge or Firefox. You can also try a private browsing window or clearing the browser's cached data.
3. Try another device: If possible, test on a modern smartphone or tablet. Some older devices and browsers do not support all augmented reality features.
4. Check camera access: For “View in AR”, allow camera permissions when requested. If previously blocked, review the browser and device camera settings. The standard flat preview may still work without AR support.
5. Check your connection: Try a reliable Wi-Fi or mobile connection and switch between them if needed.
6. Check browser restrictions: Temporarily disable any VPN, ad blocker or privacy extension that could prevent the tool from loading, if you are comfortable doing so.
7. Try another rug: If only one product is missing, it may be a new item awaiting our fortnightly catalogue upload rather than a technical fault.
If the issue continues after these checks, please select “Raise a Support Request” in the chatbot and include:
✔ A screenshot of the issue or error message (or a short screen recording if available).
✔ The exact rug product link and, if relevant, the size or colour selected.
✔ Your device and browser (for example, iPhone with Safari or Windows laptop with Chrome).
✔ Which feature fails: opening the visualiser, loading a rug, uploading a room photo, or tapping “View in AR”.
✔ What happens and which troubleshooting steps you have already tried.
Please remove or obscure any personal or sensitive information visible in your screenshot. These details help us investigate the issue without unnecessary back-and-forth.
If you cannot locate a product or are experiencing a technical issue, use “Raise a Support Request” in the chatbot. Include the product link, the device and browser you are using, and a brief description or screenshot of the problem.
Our support team aims to respond within 3 business hours during support hours (Monday–Friday, 9am–5pm). Typing into the chatbot alone does not submit a support request: you must select the support request button and complete the submission.
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Our chatbot is available 24/7 and can instantly answer most questions about our products, orders, delivery, pre-orders, returns and exchanges.
Support requests are answered within 3 business hours during our office hours, Monday–Friday, 9:00am–5:00pm.