The Most Loved Rug Store

Home of Scandi-Boho

Rugs You'll Love


We are Rug Love, "The Most Loved Rug Store". We are very proud to lead the way and blaze the trail others follow. In just a short time we have disrupted the market and set a new rug Industry yardstick initiating change. Our innovations and approach are widely adopted and typically incorporated by most rug stores. Always a step ahead we have ushered in numerous industry-firsts and now widespread best practises which cements our position as the standout destination of choice for today’s Rug Lover

The Rug Love Difference:

In 2021, Rug Love unveiled the UK's first "Augmented Reality" Rug Visualiser, eliminating the guesswork and allowing you to preview all our rugs in your own space.

We are the first rug store to offer 3D product image visualization for all our rugs, providing an engaging and interactive way to remove purchasing uncertainty. By combining AR and 3D technology, we provide immersive, real-world product visualization. This is all to help you make the perfect rug choice.

Unique Offerings: Most rug stores offer the same generic selections; In our inception as a fresh business, we were determined from the outset to be different and stand out. We've carved out our niche in the industry with the 'Boho' style. We established 'Boho' as its own standalone category in the trade…Now, we elevate it further by presenting our exclusive Scandi-Boho capsule collection, Further distinguishing ourselves.

Our Customers Love Us: Don't just take our word for it. At Rug Love, we're not just about selling rugs; we're about ensuring every customer finds the perfect piece for their space. And it seems we're doing something right! Our satisfied customers have shared their homes with us through more than 1,000 Photo reviews, each rating us a sparkling 5 stars.

We were the first rug store to introduce Klarna, Clearpay, and Laybuy payment options presenting you with a convenient and flexible solution.

As one of only a few rug stores, we proudly hold a 5-star Trust Pilot rating setting us distinctly apart from others, It is easy to see our personal commitment to the customer journey is unmatched in the industry.

Always Free Delivery, No Minimum Spend Required. Our pricing is transparent: what you see is what you pay, with no surprises during checkout. We take pride in our clear and transparent approach, which sets us apart from others.

Rug Love offer the Original "Price Match Promise" within the Rug Industry. You won't get it cheaper Full Stop. We're proud of our competitive pricing, standing out as one of the best-value online rug retailers. If you find a better price elsewhere, we stand unique and are the only rug store that offers an automated price match feature. Just submit your request on any product page.

Simple Automated Returns: No need to go through the hassle of contacting us :)Transparency: We pride ourselves on being upfront and transparent about potential return costs, setting us apart from others. Our process is streamlined for your convenience. Say goodbye to the inconvenience of waiting around for return references and authorization. We take pride in being the first rug store to introduce an automated returns process designed for your utmost ease and a seamless experience.

Pre Orders: As the very first rug store to provide live pre order due dates, we provide you with real-time information on the expected dates of pre-ordered items. By providing live pre-order dates which are updated hourly, we aim to enhance your shopping experience and provide you with accurate information about when your selected rug will be available for delivery.

Deposit Option: As the sole rug store to offer this option, we take pride in presenting you with a convenient and flexible solution. With our exclusive 20% pre-order deposit option, you can secure your desired rug without the need for a full upfront payment.

At Rug Love, we pride ourselves on offering superior product details that most rug stores overlook, including material, colours, pile height, pile weight, and backing. This is all to help you make the perfect rug choice. Within the industry, we were the first rug store to widely incorporate the inclusion of in-situ user generated content from Instagram and hundreds of our creators, providing you with a genuine real-life glimpse of the product

Need Some Inspo? Shop The Look From Your Favourite Influencers. we're the first rug store to bring you the opportunity to shop directly from Instagram and TikTok! Now, you can easily shop the looks showcased by your favourite influencers.

We're thrilled to announce that Rug Love is the first UK Rug Store to introduce a Carbon Neutral Shipping Option. You can join the fight against climate change by shopping at Rug Love.

Discover "Unloved" at Rug Love. Within the industry, we were the first to initiate offering rugs a second home as part of our sustainability efforts. Save up to 70% with our "Unloved" Collection. Shop up-cycled, Save money, Save The Planet. Big savings on returned & good-as-new products.

Explore the UK's Largest Rug Blog: Your Comprehensive Guide to Everything Rugs. As passionate connoisseurs of rugs, we're dedicated to bringing you the freshest updates, the most intriguing design trends, and invaluable advice tailored for your home interiors. Join us on this woven journey of aesthetics and elegance.

Introducing the first rug store affiliate/ambassador programme, Partner with us for unique collaborative opportunities, perks and commissions. Get access to a detailed Tracking Dashboard & Promotional Tools. If your followers are passionate about home interiors and staying on-trend, the Rug Love ambassador program is for you.

With over 40,000 rug lovers already in our community, we're proud to be one of the largest rug-centric accounts on Instagram with our approach becoming the rug store benchmark. By joining our Instagram community, not only will you be at the forefront of the latest rug trends, but you'll also have exclusive opportunities for collaborations, giveaways, and a chance to win exciting prizes. Dive into our world of rugs – follow us on Instagram today.

Our self-serve knowledge base stands out as the most comprehensive in the industry, providing unparalleled assistance - Immediate Solutions at Your Fingertips! Our online knowledge platform swiftly caters to customer needs, providing answers to frequently asked questions. If you can't find what you're looking for, our dedicated customer support is here to help. We promise a response to all inquiries within 3 hours during business hours.

Surya has arrived in the UK, and Rug Love is proud to be the first UK rug store, serving as their primary launch partner, to showcase their collection.

Our Impact

Our customer reactions and top tier reviews speak for themselves.

This incredible feedback from our products in your wonderful homes continues to drive us. Our motivation is that our small contribution to your space Is one that makes you love it even more.

We aspire to gain your trust and loyalty through consistent transparency, authenticity, and availability. We're committed to always doing what's right, which includes acknowledging and amending our missteps. We warmly invite you to be a part of our expanding community of passionate Rug Lovers. As an independent small business, we ensure that our customers are seen as individuals, not just numbers. Our customer service connects you with a real person, every single time. When you choose to 'Shop Small' with us, you can expect swift, attentive, and personal service. Your satisfaction is our ultimate goal. Rest assured, we pledge to address all inquiries within three hours during office hours. When we declare ourselves “The Most Loved Rug Store”, it's not merely a catchy phrase. We strive to always embody that sentiment through our exceptional service and dedication to our customers. Your happiness matters to us. ♡

Our Process

At a time when many rug stores are diversifying into various homewares aiming to cater to all, we choose to excel as specialists in one domain, we remain steadfast as the UK's premier rug-only specialist. Our sole focus is rugs, and we're confident we are unmatched in the industry. Our ethos? Do it first, do it best." We initiated overdue change and consistently push the industry to evolve, always leading the way.

With our vast selection of beautiful rugs including our exclusive Scandi-Boho capsule collection, Multiple pay later options including Klarna, Clearpay & Laybuy, The UK's 1st Augmented Reality Rug Visualizer, Always free delivery & simple automated returns... ‘Loving Your Home’ has never been so easy.

For any questions or concerns please don't hesitate to contact us at hello@ruglove.co.uk. We promise to address all inquiries within 3 hours during business hours.

Love Your Home

Operator: Rug Love Limited: Piccadilly Business Centre, Aldow Enterprise Park, Manchester, M12 6AE. Company Details: • Registered in England and Wales. • Company Registration No.: 12509743. • VAT Number: 359618163. Trademarks & Intellectual Property: • "Rug Love," "Rugs You'll Love," and "The Most Loved Rug Store" are registered trademarks under Rug Love Limited. Trademark Registration No.: UK00003498732. • IMPORTANT: The above address is not to be used for returns. For return procedures and address details: click here

Our Customers Love Us

Don't just take our word for it...

1,000+ 5 Star Photo Reviews!

For any questions or concerns please don't hesitate to contact us at hello@ruglove.co.uk. We promise to address all inquiries within 3 hours during business hours.
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