About us

Welcome

We are Rug Love, "The Most Loved Rug Store". We are very proud to lead the way and blaze the trail others follow. In just a short time we have disrupted the market and set a new rug Industry yardstick initiating change. Our innovations and approach are widely adopted and typically embraced across the industry. Always a step ahead we have ushered in numerous industry-firsts and now widespread best practises which cements our position as the standout destination of choice for today’s Rug Lover

The Rug Love Difference:

In 2021, Rug Love unveiled the UK's first "Augmented Reality" Rug Visualiser, eliminating the guesswork and allowing you to preview all our rugs in your own space. We remain the only UK rug store in 2024 offering this advanced AR technology.

We are the first rug store to offer 3D product image visualization for all our rugs, providing an engaging and interactive way to remove purchasing uncertainty. By combining AR and 3D technology, we provide immersive, real-world product visualization. This is all to help you make the perfect rug choice.

Unique Offerings: Most rug stores offer the same generic selections; In our inception as a fresh business, we were determined from the outset to be different and stand out. We've carved out our niche in the industry with the 'Boho' style. We established 'Boho' as its own standalone category in the trade…Now, we elevate it further by presenting our exclusive Scandi-Boho capsule collection, Further distinguishing ourselves.

Our Customers Love Us: Don't just take our word for it. At Rug Love, we're not just about selling rugs; we're about ensuring every customer finds the perfect piece for their space. And it seems we're doing something right! Our satisfied customers have shared their homes with us through more than 1,500 Photo reviews, each rating us a sparkling 5 stars.

In 2020, we became the first rug store to introduce Klarna, Clearpay, and Laybuy payment options, offering you a convenient and flexible solution.

As one of only a few rug stores, we proudly hold a 5-star Trust Pilot rating setting us distinctly apart from others. Unlike several rug retailers, all our Trust Pilot reviews are completely authentic and genuine, written by real customers. It is easy to see our personal commitment to the customer journey is unmatched in the industry.

Always Free Delivery, No Minimum Spend Required. Our pricing is transparent: what you see is what you pay, with no surprises during checkout. We take pride in our clear and transparent approach, which sets us apart from others.

Rug Love offer the Original "Price Match Promise" within the Rug Industry. You won't get it cheaper Full Stop. We're proud of our competitive pricing, standing out as one of the best-value online rug retailers. If you find a better price elsewhere, we stand unique and are the only rug store that offers an automated price match feature. Just submit your request on any product page.

Simple Automated Returns: No need to go through the hassle of contacting us :)Transparency: We pride ourselves on being upfront and transparent about potential return costs, setting us apart from others. Our process is streamlined for your convenience. Say goodbye to the inconvenience of waiting around for return references and authorization. We take pride in being the first rug store to introduce an automated returns process designed for your utmost ease and a seamless experience. We have tried to make our return process as simple as possible, providing comprehensive guidelines which set us apart. Many retailers simply provide the return address and leave the rest to you. We have tried to cover every scenario to make the process as easy as possible. In fact, we provide the most comprehensive details of any rug store and have tried to cover every scenario. While returning large bulky items will never be 100% fool proof, we have striven to provide as much information as possible.

Pre Orders: As the very first rug store to provide live pre order due dates, we provide you with real-time information on the expected dates of pre-ordered items. By providing live pre-order dates which are updated hourly, we aim to enhance your shopping experience and provide you with accurate information about when your selected rug will be available for delivery.

Deposit Option: As the sole rug store to offer this option, we take pride in presenting you with a convenient and flexible solution. With our exclusive 20% pre-order deposit option, you can secure your desired rug without the need for a full upfront payment.

We are the first rug store to incorporate AI-assisted support, capable of delivering immediate responses to a wide range of inquiries, including complex ones. This ensures you receive the information you need swiftly, without the wait typically associated with traditional customer service. If you can't find what you're looking for, our dedicated customer support is here to help. We promise a response to all inquiries within 3 hours during business hours.

At Rug Love, we pride ourselves on offering superior product descriptions and specifications that most rug retailers overlook. At Rug Love, we go beyond generic colour labels. We are the only UK rug retailer that provides a detailed breakdown of every shade present in each rug, helping you make a more informed buying decision. While most retailers simply describe a rug as ‘cream’ or ‘grey,’ we ensure you know exactly what tones and variations are included, allowing you to find the perfect match for your space. We include an in-depth breakdown of all colours and shades in each rug, along with material, pile height, pile weight, texture, pile type, and backing—ensuring you have all the details needed to make the perfect choice. We also lead the industry in showcasing in-situ user-generated content (UGC), being the first rug store to widely incorporate real-life images from Instagram and hundreds of our creators. we showcase more customer photos, Instagram shots, and in-situ images than any other rug retailer. This allows you to see how our rugs look in actual homes, providing a more genuine and accurate representation. Additionally, Rug Love is the only rug retailer to offer an AR rug visualiser, helping you preview how a rug will look in your space before you buy. We also provide more in-situ images—taken by us or sourced from Instagram—than any other rug store, ensuring a better visual representation of each rug.

Need Some Inspo? Shop The Look From Your Favourite Influencers. we're the first rug store to bring you the opportunity to shop directly from Instagram and TikTok! Now, you can easily shop the looks showcased by your favourite influencers.

We're thrilled to announce that Rug Love is the first UK Rug Store to introduce a Carbon Neutral Shipping Option. You can join the fight against climate change by shopping at Rug Love.

Discover "Unloved" at Rug Love. Within the industry, we were the first to initiate offering rugs a second home as part of our sustainability efforts. Save up to 70% with our "Unloved" Collection. Shop up-cycled, Save money, Save The Planet. Big savings on returned & good-as-new products.

Explore the UK's Largest Rug Blog: Your Comprehensive Guide to Everything Rugs. As passionate connoisseurs of rugs, we're dedicated to bringing you the freshest updates, the most intriguing design trends, and invaluable advice tailored for your home interiors. Join us on this woven journey of aesthetics and elegance.

Introducing the first rug store affiliate/ambassador programme, Partner with us for unique collaborative opportunities, perks and commissions. Get access to a detailed Tracking Dashboard & Promotional Tools. If your followers are passionate about home interiors and staying on-trend, the Rug Love ambassador program is for you.

With over 40,000 rug lovers already in our community, we're proud to be one of the largest rug-centric accounts on Instagram with our approach becoming the rug store benchmark. By joining our Instagram community, not only will you be at the forefront of the latest rug trends, but you'll also have exclusive opportunities for collaborations, giveaways, and a chance to win exciting prizes. Dive into our world of rugs – follow us on Instagram today.

Our self-serve knowledge base stands out as the most comprehensive in the industry, providing unparalleled assistance - Immediate Solutions at Your Fingertips! Our online knowledge platform swiftly caters to customer needs, providing answers to frequently asked questions.

Our customer reactions and top tier reviews speak for themselves.

This incredible feedback from our products in your wonderful homes continues to drive us. Our motivation is that our small contribution to your space Is one that makes you love it even more.

We aspire to gain your trust and loyalty through consistent transparency, authenticity, and availability. We're committed to always doing what's right, which includes acknowledging and amending our missteps. We warmly invite you to be a part of our expanding community of passionate Rug Lovers. As an independent small family business, we ensure that our customers are seen as individuals, not just numbers. Our customer service connects you with a real person, every single time. When you choose to 'Shop Small' with us, you can expect swift, attentive, and personal service. Your satisfaction is our ultimate goal. Rest assured, we pledge to address all inquiries within three hours during office hours. When we declare ourselves “The Most Loved Rug Store”, it's not merely a catchy phrase. We strive to always embody that sentiment through our exceptional service and dedication to our customers. Your happiness matters to us. ♡

Our Process

At a time when many rug retailers are diversifying into various homewares aiming to cater to all, we choose to excel as specialists in one domain, we remain steadfast as the UK's premier rug-only specialist. Our sole focus is rugs, and we're confident we are unmatched in the industry. Our ethos? Do it first, do it best." We initiated overdue change and consistently push the industry to evolve, always leading the way.

With our vast selection of beautiful rugs including our exclusive Scandi-Boho capsule collection, Multiple pay later options including Klarna, Clearpay & Laybuy, The UK's 1st Augmented Reality Rug Visualizer, Always free delivery & simple automated returns... ‘Loving Your Home’ has never been so easy.

For any questions or concerns please don't hesitate to contact us at hello@ruglove.co.uk. We promise to address all inquiries within 3 hours during business hours.