About us

Welcome

A Little About Rug Love

We are Rug Love, "The Most Loved Rug Store". We are very proud to lead the way and blaze the trail others follow. In just a short time we have disrupted the market and set a new rug industry yardstick, initiating change. Our innovations and approach are widely adopted and consistently embraced across our industry. Always a step ahead, we have ushered in numerous industry-firsts and now widespread best practices, cementing our position as the standout destination of choice for today's Rug Lover.

Why Rug Love?

The Rug Love Difference

Many of the features Rug Lovers now expect as standard were first introduced to the rug industry by Rug Love. We haven't simply followed how rugs are sold online — we've helped shape it. From the UK's first AR Rug Visualiser and live pre-order due dates to the original rug industry Price Match Promise and instant AI support, we've consistently introduced new ways to make buying a rug online clearer, easier and more transparent.

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First To Introduce AR

In 2021, Rug Love became the first UK rug store to introduce an Augmented Reality Rug Visualiser, allowing Rug Lovers to preview rugs in their own room before ordering and helping take the guesswork out of buying a rug online.

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Detailed Colour Breakdowns

Rug Love is the only rug store providing detailed colour breakdowns across the majority of our rugs. Rather than relying solely on broad colour names such as "grey" or "beige", we identify the individual shades, tones and accents you can expect to see.

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First With Live Due Dates

Rug Love was the first rug store to provide live expected due dates for pre-orders. Our dates update hourly using the latest supplier information, giving you greater visibility over when stock is expected.

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The Original Price Match Promise

We introduced the original Price Match Promise to the rug industry, giving Rug Lovers confidence that they're getting a competitive price. We've since made the process even easier with our automated Price Match service.

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Upfront About Return Costs

We publish comprehensive return guidance, including realistic return-cost examples for different rug sizes. Unlike many retailers that provide little or no return-cost guidance, we believe you should have this information before you buy.

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Self-Service Returns

There's no need to contact us first or wait for a return reference. Our self-service Returns Portal accepts every return scenario, including standard returns, manufacturing defects, courier damage and incorrect items.

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First With Instant AI Support

Rug Love was the first rug store to introduce AI-powered customer support capable of providing instant answers — removing much of the wait associated with traditional customer service while keeping human support available whenever it's needed.

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Always Free Delivery

Delivery is always free with no minimum spend, including to the Scottish Highlands. The price you see is the price you pay — no unexpected delivery charge appearing when you reach checkout.

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1,500+ 5-Star Photo Reviews

More than 1,500 five-star photo reviews show our rugs in real customers' homes, helping you see how different designs, colours and textures look beyond traditional studio photography.

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40,000+ Rug Lovers On Instagram

We've grown one of the largest rug-focused Instagram accounts, with a community of more than 40,000 followers sharing our love of rugs, real homes, interiors inspiration and the latest rug trends.

More Information. Less Guesswork.

Know What You're Buying

Buying a rug online shouldn't mean relying on a single studio image and a generic colour name.

🎨 Detailed Colour Breakdowns

Rug Love is the only rug store providing detailed colour breakdowns across the majority of our rugs.

Rather than simply repeating broad manufacturer classifications such as "grey", "cream" or "beige", we aim to identify the individual shades, tones and accents visible within each design.

🔎 More Product Detail

Our product listings include detailed specifications such as material, pile height, pile weight, texture, pile type and backing where available, helping you understand much more about a rug before placing your order.

🏡 Real Homes. Real Rugs.

We showcase customer photos, Instagram content and in-situ imagery so you can see how our rugs look in real homes, providing another useful perspective beyond traditional manufacturer studio photography.

📸 1,500+ 5-Star Photo Reviews

Don't just take our word for it. More than 1,500 five-star photo reviews show our rugs in our customers' wonderful homes.

We think seeing a rug in a real room is one of the most useful ways to understand how it may look in your own space.

Value Without Surprises

Competitive Prices. Always Free Delivery.

🏷️ The Original Rug Industry Price Match Promise

We introduced the original Price Match Promise to the rug industry, giving Rug Lovers confidence that they're getting a competitive price.

We've since taken it a step further with our automated Price Match service. Found the same rug for less? There's no need to contact us and wait for a manual response — simply submit a Price Match request directly from the relevant product page and our system will guide you through the process.

🚚 Always Free Delivery — Even To The Highlands

Delivery has always been simple at Rug Love. We offer free delivery with no minimum spend, including delivery to the Scottish Highlands.

The price you see is the price you pay — no unexpected delivery charge appearing when you reach checkout.

Another Rug Love First

Live Pre-Order Due Dates

We believe that if you're waiting for a rug, you should have access to the latest information we have.

⏱️ First To Provide Live Due Dates

Rug Love was the first rug store to provide live expected due dates for pre-orders.

Our product pages update hourly using the latest supplier information, giving you far greater visibility over when stock is expected without needing to contact us for an update.

💳 Secure Your Rug With A 20% Deposit

Eligible pre-orders can be secured with just a 20% deposit rather than paying the full amount upfront.

The remaining balance is due when your rug is ready for dispatch, and pre-orders are prioritised for dispatch when new stock arrives.

Pre-Order Information

Clear Before You Buy

Upfront & Transparent About Returns

Returning a large rug can cost more than returning an ordinary parcel. We believe you should know that before you place your order, not discover it afterwards.

💷 Realistic Return-Cost Guidance

We prioritise being upfront and transparent about return costs, unlike many retailers that provide little or no guidance at all.

Our return information includes realistic courier-cost examples for different rug sizes, practical packaging guidance and information about suitable return services, helping you understand the process before you buy.

↩️ Self-Service Returns Portal

There's no need to contact us first or wait for a return reference. All return scenarios can be submitted directly through our self-service Returns Portal, including standard returns, manufacturing defects, courier damage and incorrect items.

Simply select the appropriate return type, provide the required information and follow the instructions provided.

Open Returns Portal

Our Rug Community

40,000+ Rug Lovers & Growing

Our Instagram community has become a huge part of Rug Love and one of the best ways to discover how our rugs look and live in real homes.

★ 1,500+ 5-Star Photo Reviews

Our customers have shared more than 1,500 five-star photo reviews, showing Rug Love rugs in real homes across the UK.

This incredible feedback and the wonderful spaces our customers create continue to drive us.

📱 40,000+ Instagram Followers

More than 40,000 Rug Lovers follow our Instagram community, making Rug Love one of the largest rug-focused Instagram accounts.

Discover customer homes, new collections, creators, styling ideas and the latest rug trends.

📸 Inspiration From Real Homes

We lead the industry in showcasing in-situ user-generated content, incorporating real-life images from customers, Instagram and creators throughout our website.

It means you're not limited to looking at a rug against a studio backdrop when deciding whether it's right for your home.

♻️ Give A Rug A Second Home

Discover "Unloved" at Rug Love. Selected returned and good-as-new rugs are offered a second home rather than going to waste, giving you the opportunity to save money while helping extend the useful life of a rug.

Our Impact

A Small Family Business With A Big Love For Rugs

Our customer reactions and top-tier reviews speak for themselves. This incredible feedback from our products in your wonderful homes continues to drive us. Our motivation is that our small contribution to your space is one that makes you love it even more.

We aspire to gain your trust and loyalty through consistent transparency, authenticity and availability. We're committed to always doing what's right, which includes acknowledging and amending our missteps.

We warmly invite you to be part of our expanding community of passionate Rug Lovers. As an independent family business, we ensure that our customers are seen as individuals, not just numbers.

When you choose to Shop Small with us, you can expect swift, attentive and personal service.

Your satisfaction is our ultimate goal. When we call ourselves "The Most Loved Rug Store", it's not merely a catchy phrase. We strive to embody that sentiment through our service, transparency and dedication to our customers.

Your happiness matters to us. ♡

Our Process

Rugs Are What We Do

At a time when many rug retailers are diversifying into various homewares and aiming to cater to all, we choose to specialise in one domain. Our sole focus is rugs.

Our ethos? Do it first. Do it best.

We initiated overdue change and continue to push the industry to evolve. From our vast selection of beautiful rugs, including our exclusive Scandi-Boho capsule collection, to flexible ways to pay, the UK's first Augmented Reality Rug Visualiser, live pre-order due dates, detailed colour breakdowns, the original rug industry Price Match Promise, transparent return-cost guidance, always free delivery and instant AI support, our aim is to make finding a rug you'll love as easy as possible.

We're Rug Love.