The colours and shades present in this rug include:
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Rich Purple – Deep, jewel-toned purple base.
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Aubergine – Darker undertone that shows in shaded areas.
Add a touch of opulence to your space with the Plush Shaggy Rug in Purple – a statement piece from our premium Plush collection. Designed to deliver an indulgent underfoot experience, this rug is hand-finished in India with an exceptionally high pile, creating that irresistible “sink-in” softness your home has been waiting for. Presented in a deep amethyst-purple hue, this rug is perfect for complementing dark, dramatic interiors or adding a pop of jewel-toned richness to neutral spaces. Its bold colourway enhances moody living rooms, boutique-style bedrooms, and glamorous settings, instantly elevating your décor. The Plush range is crafted with super-thick, heavyweight yarns enhanced by a metallic shimmer. This gives the rug a luxurious sheen and a tonal effect, where the colour shifts beautifully depending on the lighting and the direction of the pile.
With its thick, high pile and lustrous finish, the Plush Rug is perfect for sinking your toes into after a long day. The textured yarns and fine shimmering highlights combine to create an elegant, high-end look that makes this rug both visually striking and irresistibly soft. The Plush Shaggy Rug in Purple combines rich amethyst tones with an indulgent high pile, making it the perfect choice for those who love bold, luxurious interiors. Whether used as a dramatic centrepiece or a cosy textural accent, it brings both comfort and sophistication to your home.
Important Note on Colour & Tone
The Plush range is woven with thick, heavyweight yarns and enhanced with a metallic shimmer sheen that naturally creates tonal variations. Depending on the direction of the pile, the lighting, and your viewing angle, the colour may appear lighter or darker in different areas. This shimmering effect is a normal characteristic and forms part of their luxurious, textured appeal.
🛋️ Plush Shaggy Rug Characteristics
Our plush shaggy rugs have a luxuriously deep pile and natural traits you should expect. Shedding is normal and does not affect durability. High-pile rugs (4 cm and above) will flatten and matt over time. Shaggy rugs may also show sprouting or pilling, where a few strands sit longer than the rest. Simply trim these with sharp scissors (never pull) to keep your rug looking its best. Our hand-woven shaggy rugs are individually crafted, so variations in pile, pattern, or tufting are normal.
Important Note on Size 200x300cm Return Costs
For the 200x290cm size only in this Plush Shaggy range, please be aware that the return costs are significantly higher than usual due to the sheer size, weight, and thickness of this rug. This particular size weighs approximately 45kg, making it considerably heavier and bulkier than standard returns. A full cost breakdown can be found under the Returns tab on the product page or via our chatbot.
Please Measure: Size 070 x 140 cm: Please measure your space carefully before purchasing the 070 × 150 cm size. This is a small rug and often smaller than customers expect.
| Style | Shaggy |
| Pattern | Plain |
| Colour | Purple |
| Collection | Plush |
| Pile Type | |
| Pile Height(mm) | 75 |
| Pile Height | High |
| Pile Weight Per SQM (kg) | 5.5 |
| Material | Polyester |
| Material Composition | 100% Polyester |
| Origin | India |
| Anti-Slip Recommended? | Yes |
| Backing | |
| Construction |
Hand Woven (Please Note This Rug Will Shed Fibers/Sprout Threads & Flatten Over Time) |
| Features | Premium,Hand Finished,High Pile, |
| Care Instructions | Vacuum regularly, Blot never rub any stains |
Rug Love is an online-only retailer and we operate a delivery-only service. Customer collection is not available.
In-stock orders are dispatched within 1–2 business days (Monday–Friday), excluding public holidays.
Our quoted 1–2 business day timeframe refers to dispatch, not delivery. The majority of in-stock orders are dispatched on the first working day, but please allow the full 1–2 business day timeframe.
Everything is sent on a next-working-day service once dispatched.
Once you receive our “Your Order is On the Way” dispatch email and tracking information, you can normally expect your order to arrive on the next working day.
Please allow up to 48 hours where an unexpected delay occurs within the courier network.
Our website receives stock information from our supplier network, with stock availability updated hourly.
Delivery routes are created by the courier on the morning of delivery. Where a timed delivery window is available, it is generated automatically after the driver's route has been planned.
DX Express routes and 2-hour time slots are generated on the morning of delivery. If you are checking early, please allow until approximately 10:30am for the route and delivery window to be generated.
Delivery windows are estimates rather than guaranteed appointments. Traffic, earlier deliveries and operational issues can affect the driver's route.
DX Express is commonly used for standard-sized rug deliveries.
Larger rugs, commonly including sizes around 200 × 290cm and above, may be sent using DX Freight rather than DX Express.
Once your order is dispatched, you will automatically receive an email titled “Your Order is On the Way” containing your tracking information.
Once you receive this email, your order has been dispatched on a next-working-day service and you can normally expect delivery on the next working day.
If multiple parcels have been dispatched, each parcel may have its own tracking reference and may arrive separately.
When using our order lookup or contacting support, please use your Rug Love order number.
Your Rug Love order number is normally a five-digit number beginning with 2, for example #20433.
It can be found in your Rug Love order confirmation email and within the email subject line. Please check your spam or junk folder if you cannot locate the confirmation.
Once your order has been dispatched, check the tracking link contained within your “Your Order is On the Way” email.
For standard DX Express deliveries, DX normally allows you to:
Our deliveries are sent on a signed-for service by default. This is particularly important for DX deliveries, where the driver is normally required to obtain a signature before leaving the rug.
For a standard DX Express delivery, you will normally receive a 2-hour delivery window on the morning of delivery.
If you will not be available, the DX tracking page normally allows you to:
Please submit a Rug Love support request containing:
We will contact DX directly and request that the signature requirement is removed.
If your order is not delivered on the scheduled day, you normally do not need to take any action.
If your delivery has been significantly delayed and the order is no longer required — for example, because it was required for a particular occasion — please submit a support request.
Where possible, we can contact the courier and request that the parcel is marked Return to Sender rather than continuing with delivery.
Once the return-to-sender process has been confirmed, we can process the appropriate cancellation/refund.
DX Express routes and 2-hour time slots are generated on the morning of delivery. If checking early, please allow until approximately 10:30am.
If no 2-hour time slot is generated once the day's routes have been allocated, this will often indicate an operational issue and delivery may not take place that day.
DX will normally automatically reschedule the parcel for the following working day and tracking will update accordingly.
This normally indicates a local operational issue such as route capacity, depot capacity or driver availability. The parcel will normally be automatically rescheduled for the following working day.
This can indicate a routing issue, misroute or temporary depot hold. In many cases this results in an approximately 24-hour delay before the parcel moves back through the delivery network.
Initially this can simply mean DX has received the shipment information but has not yet completed its first physical parcel scan.
If the status remains unchanged overnight or for an extended period, it can indicate a missed connection, missort or routing delay. These issues commonly resolve following the next courier scan.
On DX Freight deliveries this can appear before the actual delivery day. It does not necessarily mean the driver is currently travelling to your address. Please wait for the subsequent out-for-delivery update.
Please check your delivery address carefully when placing your order and again when you receive your order confirmation.
Orders are processed using the delivery details supplied at checkout.
Common address-related problems include:
If you live in a flat, apartment or restricted-access building, please be aware that most courier services operate by delivering to the closest accessible ground-floor delivery point.
Please ensure your delivery address contains all information required for the driver to locate and access the building.
Orders containing more than one item do not always arrive together.
If one parcel arrives first, please check all tracking information and allow until the end of the working day for any remaining parcel that is still shown as due.
If an order contains both in-stock and pre-order products, we do not normally hold the available products while waiting for the pre-order stock.
If you specifically prefer all items to be held and dispatched together once everything is available, please submit a support request.
If tracking shows your parcel as delivered but you cannot locate it, please first check:
If you still cannot locate the parcel, please do not contact the courier directly. Submit a Rug Love support request and we can investigate through our priority retailer support channels.
If tracking records a delivery attempt but you believe the driver did not attend your property, please submit a Rug Love support request.
Through our courier support channels, where available we can request:
This can help identify an incorrect-location attempt, address problem or courier error before the next delivery attempt.
Rugs should arrive fully wrapped and protected during transit. If the rug or packaging is visibly damaged on arrival, the simplest option is normally to reject the delivery.
If you accept the delivery:
Rug Love delivers to mainland UK, including the Scottish Highlands.
We currently do not deliver to:
We deliver to the Scottish Highlands at no additional delivery charge from Rug Love.
Deliveries to these locations operate differently from our standard mainland courier service.
The parcel travels through the main courier network before being handed to a third-party local courier for the final part of the journey.
Once the parcel has been handed to the local third-party courier, we have no further tracking visibility.
The local couriers used for these remote deliveries operate using manual paperwork completed by hand rather than electronic parcel scanning and live online tracking.
Scottish courier classifications can sometimes be confusing because courier delivery zones do not necessarily follow council or administrative boundaries.
Aberdeen City is separate from the Highland Council area, while Aberdeen and Aberdeenshire sit within the wider north-east / Grampian geography.
Different courier systems may therefore classify particular northern Scottish postcodes differently for operational purposes.
Products available for pre-order display the latest estimated stock-arrival information on the product page.
Where available, Rug Love offers a 20% pre-order deposit option.
Louis De Poortere rugs are dispatched directly from Belgium.
Because these products travel from the manufacturer's European distribution point rather than a UK warehouse, please allow up to 7 working days for delivery.
Tracking information will be supplied once your order has been dispatched.
During exceptionally busy courier periods, particularly around Black Friday and Christmas, parcel volumes across UK courier networks increase significantly.
Our normal dispatch targets continue to apply where possible, but temporary delays can occur once parcels enter the courier network.
We recommend allowing additional time when an order is required for a particular date, event or gift during peak trading periods.
This is normally the quickest and most effective way to investigate an issue involving a Rug Love shipment.
Depending on the issue and courier, we can:
If your tracking has not updated as expected, a delivery attempt appears to have taken place at the wrong location, your parcel is missing, you need the DX signature requirement removed, or you need us to contact the courier, please submit a Rug Love support request.
Please include:
Our support team responds within 3 business hours.
Our pre-order service allows you to reserve a rug from incoming stock before it becomes available for general sale.
Please only place a pre-order if you are comfortable with potential delays and flexible delivery times. Pre-order due dates are approximate and may change, sometimes more than once, before stock arrives.
The due date is the approximate date the supplier expects to receive stock. It is not a guaranteed stock-arrival, dispatch or home-delivery date.
The date displayed on this product page is updated hourly using the latest information supplied by the manufacturer or supplier. Please monitor the date for your selected rug and size. The date may change after you place your order.
Manufacturing changes, international shipping, route diversions, port or customs delays, split shipments and warehouse processing can affect when stock arrives. Dates may move forward or backward more than once.
Retailers sourcing the same rug from the same supplier work from the same incoming-stock date. No other retailer sourcing that stock will receive it sooner than Rug Love. Other websites may display older information if they have not yet been updated.
A past due date does not confirm that stock has arrived. It may mean the supplier has not yet provided a revised estimate.
Pre-ordering may be paused until the supplier provides an estimated arrival date. Where available, use the “Notify Me” option to request a back-in-stock email.
You can cancel your pre-order yourself at any time before dispatch for a full refund. There is no need to provide a reason, contact Rug Love or wait for our approval.
Open your order confirmation email and select the “Order Status” button. On your Order Status page, select the cancellation option and follow the instructions.
Deposit pre-orders cannot be cancelled through our chatbot. Please use your Order Status page instead.
You can cancel through either your Order Status page or our chatbot.
Chatbot – Paid-in-Full CancellationsOnce cancellation is completed, your refund will be initiated to your original payment method. The time taken for the funds to appear depends on your bank or payment provider.
The self-service pre-order cancellation option applies up to dispatch. Once dispatched, the applicable delivery, cancellation and returns procedures apply. Your statutory rights are unaffected.
Existing pre-orders receive priority over new orders. Incoming stock is allocated in date order, from the oldest pre-order to the newest. You do not need to place another order or contact us when stock arrives.
If the supplier receives fewer rugs than expected, there may not be enough stock to fulfil every outstanding pre-order. Orders not fulfilled from that shipment remain pending for the next allocation, unless the customer chooses to cancel.
Stock availability may update before all existing pre-orders have finished being processed. New orders do not take priority over your pre-order.
Very limited stock remains available through the supplier. As supplier stock is shared across retailers, a remaining unit may sell out before your order is allocated. If this happens, we will contact you about waiting for the next shipment or cancelling for a full refund.
Where available, you can pay just 20% when placing your pre-order. Once your rug is in stock and ready for dispatch, we will email you to request the remaining 80% balance.
The balance is not charged automatically. Your order can proceed to dispatch once the outstanding balance has been paid.
Available payment methods may include Klarna, Clearpay, Laybuy, PayPal and standard card payments, subject to availability and provider terms.
The price agreed when you place your pre-order remains your order price. If you secure a promotional price, such as during Black Friday, you keep that price even if the advertised price later increases.
If the advertised price decreases, your existing order price does not change automatically. Please contact us before dispatch if you would like to discuss a price adjustment. Do not cancel and reorder, as this would lose your original place in the allocation queue.
Once the supplier receives stock, existing pre-orders are allocated and processed. Paid-in-full orders proceed to dispatch when ready. Deposit customers receive an email requesting the remaining balance before dispatch.
The estimated stock-arrival date is not your dispatch or delivery date. Once your rug is available and ready, our normal dispatch timeframe is 1–2 working days.
Orders are normally sent using a next-working-day courier service after dispatch. Courier delays and additional transit time for Scottish Highlands or remote mainland addresses may apply.
You will receive a dispatch email titled “Your Order is On the Way” containing tracking information when your rug has been sent.
Track Your OrderIn-stock items are normally dispatched separately. If you would prefer us to hold them until the complete order is available, please submit a support request before the in-stock items are dispatched.
If you need a rug by a specific date, please choose an in-stock item. Pre-order dates are approximate and delivery by a particular date cannot be guaranteed.
If you have already pre-ordered, you can continue waiting and retain your allocation position, contact us to discuss an alternative rug, or cancel yourself at any time before dispatch for a full refund.
To cancel: Deposit customers must use their Order Status page. Paid-in-full customers can use their Order Status page or the chatbot. There is no need to contact us.
If you would rather wait until the rug is available before ordering, use the “Notify Me” option where offered.
For the latest estimated arrival date, check the relevant product page. Dates are updated hourly.
You do not need to contact us to cancel a pre-order. Deposit customers should use the Order Status button in their order confirmation email. Paid-in-full customers can use that page or the chatbot.
For price adjustments, alternative rugs or other matters requiring personal assistance, please submit a support request through our chatbot.
Our support team aims to respond within 3 business hours, Monday–Friday. Some enquiries may take longer to resolve if supplier information is required.
Open Chatbot & SupportPlease review our full Pre-Orders Information page, Terms of Service, Delivery Information and Returns & Exchanges information before ordering. Nothing on this page limits your statutory consumer rights.
Read Full Pre-Orders InformationWe want our returns process, responsibilities and potential return costs to be completely clear before you place an order. You have 14 days from receipt to notify us that you wish to return an item, followed by a further 14 days to send it back.
No need to contact us first — all returns, including standard returns, exchanges, manufacturing defects, courier damage and incorrect items, should be submitted directly through our self-service Returns Portal.
All returns must first be submitted through our self-service Returns Portal.
Delivery from Rug Love is free, but we do not offer free returns for unwanted or unsuitable items.
For all standard returns, the customer is responsible for arranging, booking, paying for, packaging, labelling and managing their own return until it has been safely delivered back to Rug Love.
Standard returns include:
For a standard return, the customer is responsible for:
Rug Love is an online-only retailer, so returns cannot be made in person and must be returned by courier.
Manufacturing defects, courier damage and items incorrectly supplied by Rug Love are handled separately from standard unwanted returns.
Nothing in our Returns Policy affects your statutory rights.
These estimates are based on the courier services and rates we use ourselves at Rug Love when sending comparable parcels. They are provided to give you a realistic indication of what you may expect to pay when arranging a return.
Rug Love is one of the most competitively priced rug retailers online, and the cost of returning a rug is similar to that of other online-only rug retailers. We prioritise being upfront and transparent about return costs, unlike many competitors who provide little or no guidance on what customers can expect to pay.
| Typical Packaged Length / Rug | Estimated Cost | Courier | Booking Service |
|---|---|---|---|
| Up to 120cm | £5.72 | Evri | Parcel2Go |
| Up to 125cm | £11.76 | DX | Parcel2Go |
| Up to 160cm | £32.45 | DHL | Transglobal Express |
| Typical 200 × 290cm rug | £36.01 | UPS | Transglobal Express |
| Up to 245cm | £48.01 | DHL | Transglobal Express |
Courier prices are calculated using the actual packaged dimensions and weight, rather than simply the advertised rug size.
The vast majority of rugs fit within our standard examples above. However, some super-plush shaggy rugs are considerably heavier and bulkier than standard rugs.
The factory-sealed dimensions below are provided as a guide only. Always measure the actual wrapped rug before booking your return.
| Rug Size | Packaged Length | Width | Height | Weight |
|---|---|---|---|---|
| 70 × 140cm | 80cm | 22cm | 22cm | 8kg |
| 120 × 170cm | 130cm | 26cm | 26cm | 15kg |
| 140 × 200cm | 150cm | 28cm | 28cm | 21kg |
| 160 × 230cm | 170cm | 32cm | 32cm | 27kg |
| 200 × 300cm | 210cm | 41cm | 41cm | 44kg |
| Rug Size | Packaged Length | Width | Height | Weight |
|---|---|---|---|---|
| 120 × 170cm | 130cm | 26cm | 26cm | 15kg |
| 160 × 230cm | 170cm | 32cm | 32cm | 27kg |
| 200 × 290cm | 210cm | 41cm | 41cm | 40kg |
The return costs we provide are intended as realistic guidance, but courier surcharges are separate and outside Rug Love's control.
Common causes of additional courier charges include:
To reduce the risk of a surcharge:
We provide detailed product descriptions, specifications and colour breakdowns wherever possible to help you understand a rug's appearance before purchasing.
Rugs are considerably larger and bulkier than ordinary parcels such as clothing, so courier return costs can be higher, particularly for large or heavy rugs.
Rather than only providing this information after an order has been placed, we deliberately publish and repeat realistic return-cost guidance before and after purchase so customers can consider the potential cost before ordering a large rug.
We strongly recommend measuring your space before ordering and reviewing the estimated return cost in advance, particularly when purchasing a larger rug.
For any additional queries or concerns, click the support button below. We promise a response within 3 business hours during our Monday-Friday business hours.
If you require human assistance, please select Submit Support Request in the chatbot. Typing a message into the automated chat alone does not submit a support request.
Rug Love proudly introduces the original Price Match Promise in the rug industry!
You won't get it cheaper. Full stop.
We work hard to offer our customers excellent value on our entire range of rugs.
If you find the identical rug advertised for less by another eligible UK rug retailer, including a price reduced by a valid discount code, you can submit a request through our automated Price Match system.
Our promise also extends to qualifying purchases made within the previous 14 days.
Our commitment: We aim to match eligible competitor prices wherever possible, subject to the terms and conditions explained below.
⚙️ How Our Automated Price Matching Works
There is no need to email our team or wait for a manual quotation before purchasing. Our automated Price Match system allows you to submit your request directly from the product page of the rug you wish to purchase.
Important: Please review the Price Match terms below before submitting your request. All requests are subject to verification and approval.
Found the same rug cheaper elsewhere? Please submit your Price Match request before placing your order.
You will receive an email response to your request. Please check your inbox and spam or junk folder.
Please note: Before-purchase Price Match requests must be submitted through the automated form on the relevant product page. Email is not an alternative submission method for these requests.
To assess your Price Match request, we need to verify that the competitor is offering the identical rug under comparable purchasing conditions.
A direct competitor URL is required. A link to the competitor's homepage, an unrelated product, or a listing that cannot be verified may prevent us from approving the request.
Yes. Our Price Match Promise includes eligible competitor prices reduced by valid promotional or discount codes.
Trade-only, membership-only and closed-group discounts are excluded from our Price Match Promise.
Yes. Our Price Match Promise also applies to eligible pre-order rugs when both retailers offer the identical rug on comparable pre-order terms.
Important: A competitor's pre-order due date is an estimated supplier stock-arrival date, not a guaranteed delivery date. A Price Match does not guarantee that your rug will arrive by a particular date.
For more information about stock allocation, deposits, estimated due dates and cancellation, please visit our Pre-Orders Information page .
If you purchase a rug from Rug Love and find the identical item advertised for less by an eligible UK retailer within 14 days of your purchase, you can request a refund of the qualifying price difference.
The same Price Match terms and eligibility requirements apply.
How to submit your claim:
Good to know: You do not need to cancel and reorder your rug to request a qualifying post-purchase price match.
Refunds are issued to the original payment method. The time taken for funds to appear depends on your bank or payment provider.
To qualify for our Price Match Promise, the following conditions must be met:
Please note: An eligible request is subject to verification and approval. Submission does not automatically guarantee that a Price Match will be accepted.
The following offers and sellers are excluded from our Price Match Promise:
Important: A product appearing on a website does not necessarily mean that it is available to purchase. The competitor must genuinely be accepting orders under the quoted terms.
We do not price match competitor prices that are clearly incorrect or appear to result from a genuine pricing error.
For example:
A medium-sized rug may be advertised at a substantially lower price than a smaller rug in the same range, while the other sizes follow a consistent pricing structure.
An unusual price difference of this kind may indicate that the competitor has listed the item incorrectly.
We may decline a Price Match where the available evidence indicates that the quoted competitor price is erroneous.
Please note: A genuine promotional discount is not automatically treated as a pricing error simply because the price is low.
Our automated system assesses submitted requests against the Price Match eligibility requirements and exclusions.
A request may be approved when the competitor, product, price and purchasing terms meet our Price Match conditions.
All Price Match requests are subject to verification and approval by Rug Love.
We reserve the right to decline a request where the competitor or offer does not meet our terms, the quoted price cannot be verified, or matching the price would result in a loss.
If your request is declined, the competitor's advertised price does not become the agreed selling price for your Rug Love order.
Our approach: We aim to offer the lowest possible price while maintaining the service and support our customers expect.
Our automated Price Match system is designed to provide a response within one hour of submission.
Please check the email address entered in your request, including your spam or junk folder.
Every submitted Price Match request receives a response, including requests involving retailers or offers that do not meet our terms.
If the system cannot recognise the competitor's URL or cannot verify the offer, you will receive a response explaining that the request could not be approved automatically.
An automated acknowledgement or unsuccessful response does not mean that a Price Match has been approved.
Haven't received a response? Please check your spam or junk folder first. If no email has arrived, submit a support request through our chatbot so our team can investigate.
To help us assess your request accurately, please check the following before submitting:
If you believe your request has been declined incorrectly, please submit a support request through our chatbot with the relevant product and competitor details.
Our AI-assisted chatbot can answer questions about Price Match eligibility, submission requirements and our terms and conditions.
For enquiries requiring personal assistance, including missing responses, declined requests or post-purchase claims, our support team is here to help.
We aim to respond within 3 business hours, Monday–Friday.
Some enquiries may take longer to resolve if additional verification is required.
Please include your name, Rug Love order number where applicable, the competitor's product URL and details of your enquiry.
💬 Initiate SupportImportant: Simply typing a message into the automated chatbot does not submit a support request to our team.
You must select "Submit Support Request" to ensure your enquiry is received by our customer support team.
Before-purchase Price Match submissions must still be made through the automated form on the relevant product page.
For the complete policy, please visit our Price Match Promise page .
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Our chatbot is available 24/7 and can instantly answer most questions about our products, orders, delivery, pre-orders, returns and exchanges.
Support requests are answered within 3 business hours during our office hours, Monday–Friday, 9:00am–5:00pm.