Laurence Llewelyn-Bowen Imperial Modern Floral Ornate Abstract Metallic Shimmer Soft-Touch Smooth Textured Polyester Short Pile Rich Wine/Deep Mauve/Ivory Rug
 Always Free & Fast Dispatch In 1-2 Days
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£85.40
£139.99
-39%
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Always Free & Fast Dispatch In 1-2 Days
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£146.91
£249.99
-41%
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Always Free & Fast Dispatch In 1-2 Days
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£214.29
£399.99
-46%
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Transform your space with the Laurence Llewelyn-Bowen Imperial Rich Wine/Deep Mauve/Ivory Rug, a luxurious expression of modern glamour and timeless artistry. Crafted in Turkey using metallic-look polyester yarns, this exquisite piece combines elegant design, tactile richness, and lasting durability. The smooth, metallic short pile (1 cm) gives it a gentle sheen and plush texture, while the ornate damask-inspired pattern creates an air of grandeur that perfectly captures Laurence’s signature maximalist style.
This striking rug balances deep, rich hues with a subtle shimmer, creating an inviting warmth that transforms any living room, bedroom, or dining space into a statement interior.
The colours and shades present in this rug include:
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Rich Wine – The dominant background colour, enveloping the rug in a warm, luxurious tone that exudes depth and elegance.
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Deep Mauve – Soft undertones throughout the design, adding warmth and complexity to the wine base.
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Ivory – Intricate ornate detailing that enhances contrast, bringing lightness and definition to the rich background.
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Soft Taupe – Subtle tonal contrast that softens transitions and complements the darker shades beautifully.
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Blush Beige – Delicate highlights interwoven into the pattern, adding a gentle lift and depth to the composition.
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Metallic Sheen – A fine reflective layer within the yarns, creating a shimmering surface that enhances the rug’s luxurious appeal.
The Essence of Laurence Llewelyn-Bowen Design
Renowned for his flair and creativity, Laurence Llewelyn-Bowen brings his maximalist vision to life through this captivating collection. Each rug represents more than décor—it’s an embodiment of art, texture, and self-expression.
Maximalism celebrates richness and individuality. It thrives on layers of colour, pattern, and personality, transforming spaces into reflections of character and style. Where minimalism pares back, maximalism indulges—welcoming abundance, intricacy, and decorative drama.
The Imperial range captures this philosophy through elegant metallic threads, intricate damask influences, and modern palettes that merge classic grandeur with contemporary luxury.
Design Inspiration and Detailing
At the heart of the collection lies the damask motif — a design that originated in medieval silk weaves and came to represent opulence and refinement. Laurence Llewelyn-Bowen reinterprets this timeless motif through a modern lens, layering ornate floral and foliage patterns with metallic finishes and contemporary hues.
Design Highlights:
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Pattern: Classic damask reimagined with a contemporary shimmer and refined floral detailing.
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Colour Scheme: Deep, jewel-like tones combined with warm neutrals and subtle metallics for a regal aesthetic.
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Texture: A smooth, 1 cm short pile offering a soft, velvety touch and a gentle sheen that shifts beautifully with the light.
About the Collection
The Laurence Llewelyn-Bowen Rug Collection, available at Rug Love, embodies the essence of modern maximalism—luxury, comfort, and expression. Designed for those who seek individuality and elegance, these rugs transform everyday interiors into artful living spaces.
Every rug in the range is crafted from high-quality polyester, ensuring a silky-soft feel, metallic radiance, and resilient structure suitable for modern living. Available in a palette of jewel tones, neutrals, and metallic finishes, the collection offers a statement piece for every aesthetic—from classic opulence to modern sophistication.
About Laurence Llewelyn-Bowen
Laurence Llewelyn-Bowen is one of the UK’s most celebrated interior designers, renowned for his flamboyant approach, artistic confidence, and unapologetic love for pattern and luxury. His career, spanning television, design, and interiors, has redefined the concept of expressive home styling. Each creation reflects his belief that homes should be personal, theatrical, and full of life—never ordinary.
The Imperial series encapsulates that philosophy, turning fine design into a tactile experience of beauty and personality.
Why Choose the Imperial Rug
The Imperial Wine Rug combines artisanal design and contemporary practicality, making it a standout choice for those who value style and substance. Its metallic shimmer, ornate detailing, and velvety short pile make it both luxurious and versatile.
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Durability: Machine-made in Turkey for long-lasting performance.
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Softness: Smooth, 1 cm polyester pile with a metallic finish for a refined texture.
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Elegance: Ornate damask patterning in rich wine and ivory tones with subtle shimmer.
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Comfort: A soft, inviting surface suitable for both contemporary and traditional interiors.
The Laurence Llewelyn-Bowen Imperial Wine Rug radiates elegance, warmth, and opulence, combining rich wine and mauve tones with a metallic sheen and intricate damask detailing. Its 1 cm short pile delivers a smooth, velvety feel and shimmering texture that shifts with the light, creating a refined sense of movement and luxury. Inspired by Laurence’s maximalist philosophy, this rug transforms interiors into sophisticated, character-filled spaces, balancing glamour, comfort, and enduring style.
🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo.
| Style | Modern |
| Pattern | Floral |
| Colour | Rich Wine/Deep Mauve/Ivory |
| Collection | Laurence Llewelyn-Bowen |
| Pile Height | 1 cm |
| Pile Weight | 1.17 KG m2 |
| Material | Polyester |
| Construction | Machine Made |
| Origin | Egypt |
| Features | Smooth Pile, Metallic Yarn, Soft-Touch, Textured Pile |
Delivery Information
- Always Free Delivery – No Minimum Spend
- Transparent pricing: what you see is what you pay – no surprises at checkout.
Dispatch Time
- In-stock orders are dispatched within 1–2 business days (Mon–Fri), excluding public holidays.
- The quoted time frame refers to dispatch, not delivery.
- Couriers do not operate on weekends.
- If your order hasn’t shipped within this timeframe, first check if it’s a pre-order.
Shipping Locations
- We ship exclusively to Mainland UK and the Scottish Highlands.
- No deliveries to Ireland, Northern Ireland, the Scottish Islands, Channel Islands, or Isle of Man.
- This decision was made due to:
- Items often being declined at export hubs
- Extended delivery delays
- Missing parcels causing customer dissatisfaction
- High costs managing large item returns and faults
- Customers unaware of customs and duty taxes
Courier Delivery Times
- Deliveries take place Monday–Friday, 8 am–6 pm.
- Exact delivery times cannot be guaranteed.
- On delivery day, couriers usually provide a 1–2 hour window.
- If undelivered, your parcel is automatically rescheduled for the next business day.
Mis-Delivery
- If marked “delivered” but not received, it’s usually a simple oversight.
- Check common locations:
- Garden, porch, garage, safe place, or behind gates
- With family members or neighbours
- Under instruction left by someone else in your household
- Drivers may leave items safely without signatures.
- Check tracking for names such as “Signed by Smith” or delivery notes left in your post box.
- Verify the delivery address entered at checkout — we ship exactly as provided.
- If still missing, contact support via the chat below. We respond within 3 business hours and can open a courier investigation using GPS, photo, and signature data.
Rescheduled Deliveries
- If your item isn’t delivered on the scheduled day, no action is needed.
- The courier will automatically re-attempt delivery the next business day.
Signature Requirement
- Ensure someone is available to sign for delivery.
- The courier provides a 2-hour window.
- For large DX Freight items (tracking codes starting with “L”), the driver will usually call ahead.
Pre-Orders
- Pre-order due dates are updated hourly on our website.
- You may cancel via your order confirmation page for an instant refund.
- All UK rug retailers share the same supplier network — no store will receive stock earlier.
- Estimated arrival dates may change due to external factors.
Need Help?
- Initiate Support
- We respond within 3 business hours.
Pre-Order Information
- Pre-order allows you to reserve upcoming stock before it arrives.
- Expected delivery dates are visible on each product page and updated hourly.
- Once back in stock, your order dispatches automatically – no need to contact us.
Pre-Order Process
- Monitor expected delivery dates on our site before and after purchase – updated hourly.
- Our quoted timeframe refers to dispatch after stock arrival.
- Once restocked, your rug ships automatically using our standard service.
Due Dates Apply Universally
- All pre-orders share the same updated due date, regardless of order placement time.
- If a due date changes, it applies to all customers waiting for that rug.
Shipping Delays
- External events, such as the Red Sea crisis, may extend shipping routes and cause delays.
- We update expected arrival times as soon as suppliers notify us of any changes.
Live Pre-Order Dates
- We were the first UK rug retailer to offer live, hourly-updated pre-order due dates.
- All UK rug stores source from the same suppliers – no retailer receives stock sooner.
- Our goal is to provide transparency and manage expectations accurately.
Deposit Option
- You can secure a rug with only a 20% deposit.
- The balance is payable once stock arrives, via any accepted payment method (Klarna, Clearpay, Laybuy, PayPal, etc.).
- The 20% deposit locks in today’s price, even if prices rise later.
Estimated Arrival Dates
- Arrival dates can fluctuate due to supplier or shipping delays.
- We refresh data hourly with the latest supplier information.
- Dates shown reflect when stock is due to arrive with us, not home delivery date.
Cancel Your Pre-Order
- You can cancel anytime directly via your order confirmation page.
- Cancellations trigger an instant full refund.
Fluctuating Dates
- Pre-order dates may change several times before arrival.
- We always display the most recent supplier-confirmed date.
- If changing dates are frustrating, you may prefer to wait until stock is available.
Delays & Compensation
- We do not offer financial compensation for delays.
- All UK retailers depend on the same supply chain and arrival times.
- If waiting is inconvenient, cancelling for a full refund is always available.
Need Help?
- Initiate Support
- We respond within 3 business hours.
Returns Information
- Use our Simple Automated Return Portal to return or exchange your rug — no need to contact us.
- We’re proud to be the first rug store to offer an automated returns process, making your experience simple and seamless.
14 Days To Decide
- Change your mind? Return within 14 days for a full refund — no reason required.
- Product pages include detailed descriptions and images; if it’s not right, you can still return it within the window.
Return Portal
- All returns must be submitted via our designated platform to qualify for a refund.
- Portal and policy links appear in every email from us.
- Start here: Return Portal and upload images where relevant.
Defective Claims
- Select “manufacturing fault” in the portal and upload clear images plus relevant details.
- Tell us your preferred outcome: replacement, refund, or discount.
- Manufacturer collection/inspection may be required; we coordinate everything directly with them.
Why Our Process Is Simple
- We provide comprehensive guidance (dimensions, weights, couriers, packaging) — not just an address.
- Clear steps reduce hassle and speed up processing.
Return Terms
- We are an online-only retailer; in-person returns are not accepted — use a courier.
- After we receive your rug, we’ll inspect it and send two emails: receipt acknowledgement and refund confirmation.
- Please allow up to 48 hours post-receipt for processing.
Refund Process
- Refunds go back to your original payment method.
- Typical bank times: 3–5 business days. For Klarna/ClearPay/Laybuy, check your account with them.
Return Costs (Guidance)
- Small Rugs & Runners (≤120cm): ~£5.72
- Small Rugs (≤125cm): ~£10.67
- Most Large Rugs (160–199cm length): ~£22.80
- Extra Large (200×290), Super Plush, Oversized 240cm+: ~£38.68–£44.72
- Figures are guidance and can vary. Remote/Highlands postcodes may be higher.
Super Plush Shaggy Rug Exceptions
- These are heavier than standard rugs. Factory-sealed dimensions are guides — quote your actual wrapped size to avoid surcharges.
Asiatic Plush & Montana Shaggy
- 70×140 — Packaged: L080×W22×H22cm — 8kg
- 120×170 — Packaged: L130×W26×H26cm — 15kg
- 140×200 — Packaged: L150×W28×H28cm — 21kg
- 160×230 — Packaged: L170×W32×H32cm — 27kg
- 200×300 — Packaged: L210×W41×H41cm — 44kg
Barnaby Shaggy
- 120×170 — Packaged: L130×W26×H26cm — 15kg
- 160×230 — Packaged: L170×W32×H32cm — 27kg
- 200×290 — Packaged: L210×W41×H41cm — 40kg
- Important: For 200×290 in Asiatic Plush, Barnaby, and Montana, typical packaged size is ~L210×W41cm and >40kg — return cost ~£104.
Return Cost Transparency & Courier Surcharges
- We list return guidance on product pages, emails, Help Centre, chatbot, returns portal, homepage and terms.
- Surcharges usually happen when:
- Incorrect dimensions/weight are quoted, or
- The wrong courier is used for large rugs (use DHL via Transglobal Express).
- Please double-check your quoted measurements before booking.
Handmade / Jute / Sisal Disclaimer
- Natural variations (“Abrash”), shedding, and minor irregularities are normal and part of the charm.
- See our Help Centre disclaimers for full details.
Product Colour & Design Disclaimer
- We provide an industry-leading breakdown of colours, specs, materials, pile height/weight, texture, pile type and backing.
- We also showcase more in-situ UGC and offer an AR Rug Visualiser.
- Colour can vary by screen, lighting and dye batch; images are manufacturer-supplied and used across UK retailers.
- Exact colour-matching needed? Consider viewing in-store first.
Defective Product Claims
- Report immediately with clear photos via the portal.
- Manufacturer may collect for inspection; if confirmed faulty, we’ll send a replacement. If not, the rug is returned to you.
Exchanges
- Start in the Return Portal and choose Exchange.
- We dispatch the replacement after the original is received (or reorder now and refund the original later).
- Return shipping fees for exchanges follow the same guidance as returns.
Rug Dimensions
- Measure before ordering. Larger rugs can be more expensive to return.
Packaging, Creases & Flattening
- Temporary folds/creases from rolling are normal and relax with time/use.
- Speed it up by reverse-rolling and warming the backing in a warm room.
Need Help?
- Initiate Support
- We respond within 3 business hours.
Price Match Promise
- Rug Love proudly introduces the Original “Price Match Promise” in the rug industry!
- You won’t get it cheaper. Full stop.
How Our Price Matching Works
- There’s no need to contact us — price matching is automated.
- Enter your details on any product page and we’ll take care of the rest.
- We’re one of the best-value online rug retailers; if you spot a lower price, submit a request on the product page.
Price Matching Terms
- We match any product price from UK online or physical rug retailers — including discount codes.
Before You Buy: How to Request a Price Match
- Submit a request on any product page; or email the competitor link to hello@ruglove.co.uk.
- Let our team know the product and the price you’d like us to match — we’ll handle the rest.
- Good news: we also offer price matches up to 14 days after purchase.
Already Purchased? Claim a Price Match
- If you find the same item cheaper within 14 days of buying from us, we’ll refund the difference.
- Email the link plus your order number to hello@ruglove.co.uk and we’ll process the refund of the difference.
Price Promise Terms & Conditions
- We match prices from other UK rug retailers, including offer-code discounts.
- The competing price must be offered under identical terms; we must be able to verify price and stock status.
- The product must have the same model number and be in brand-new condition.
- Both retailers must have the item in stock and available for delivery (not pre-order).
- We do not match trade-only, membership-only, or marketplace sellers (e.g., Amazon, eBay, Etsy, Costco membership, Wayfair).
- We don’t match retailers that are no longer trading (we advise against ordering from them).
- The Price Match Promise is at our discretion; if a match would result in a loss, we may decline.
Need Help?
- Initiate Support
- We respond within 3 business hours.
Rug Visualiser: See Rugs in Your Space
- In 2021, Rug Love unveiled the UK’s first Augmented Reality Rug Visualiser.
- Our interactive tool lets you see rugs in your own room before buying — no more guessing.
- We’re the first UK rug store to offer 3D product image visualisation for every rug.
- Combining AR and 3D technology, our immersive tool helps you choose your perfect rug with confidence.
Important Accuracy Notice
- The Rug Visualiser is intended as a reference tool only.
- While we strive for precision, colours and scale may vary slightly from real-life proportions.
- Lighting, device screens, and floor textures can influence how the rug appears in your space.
- We provide this feature to enhance your decision-making — it should not be considered a technical measurement tool.
How to Use the Rug Visualiser
- Upload a photo of your room or use your phone’s live camera view.
- Select your desired rug to preview instantly within your space.
- Resize, rotate, and reposition to visualise fit and aesthetic.
- Use natural lighting when possible for the most accurate colour representation.
Need Help?
- Initiate Support
- We respond within 3 business hours.
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- We are the first rug store to incorporate AI-assisted support, capable of delivering immediate responses including complex ones.
- This ensures you receive the information you need swiftly, without the wait typically associated with traditional customer service.
- If you can't find what you're looking for, our dedicated customer support is here to help.
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