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Viscose: The Versatile and Eco-Friendly Material Revolutionising the Rug Industry

Viscose, often referred to as "artificial silk," has become a popular material in the rug industry due to its affordability, versatility, and eco-friendly properties. In this blog, we will explore the origins of viscose, its production process, and the reasons behind its increasing use in rug manufacturing.

Ascot Plain Modern Bordered Wool Rugs in Red

  1. What is Viscose?

Viscose is a semi-synthetic fibre made from cellulose, the primary structural component of plant cell walls. The cellulose is typically derived from wood pulp, often sourced from sustainable tree farms. Viscose shares many properties with natural fibres like cotton and silk, making it an attractive alternative for various applications, including rug production.

  1. The Production Process

The process of creating viscose begins with the extraction of cellulose from wood pulp. The cellulose is then dissolved in a chemical solution, forming a thick, viscous liquid called "viscose." This liquid is forced through a spinneret, a device with tiny holes, to create long strands of fibres. The fibres are solidified by immersing them in a chemical bath and are then washed, dried, and spun into yarn.

  1. Why Use Viscose in Rugs?

There are several reasons why viscose has gained popularity as a material for rugs:

a. Luxurious Look and Feel: Viscose closely mimics the appearance and texture of silk, giving rugs a luxurious sheen and softness. This makes viscose rugs an attractive, more affordable alternative to silk rugs.

b. Versatility: Viscose can be easily dyed and blended with other fibres, allowing for a wide range of coloyrs and textures in rug designs. This versatility enables manufacturers to create unique and visually appealing rugs.

c. Eco-Friendliness: Viscose is derived from a renewable resource – wood pulp from sustainable tree farms. As a result, it is considered more environmentally friendly than synthetic fibres made from non-renewable petroleum-based materials.

d. Moisture Absorption: Viscose can absorb moisture, making it a comfortable and breathable material for rugs in various settings.

  1. Caring for Viscose Rugs

While viscose rugs offer many benefits, they can be more delicate and prone to wear compared to rugs made from wool or synthetic fibres. To prolong the life of your viscose rug, it is essential to follow proper care and maintenance guidelines:

a. Regular Vacuuming: Gently vacuum your viscose rug regularly, using a suction-only vacuum to prevent damage to the fibres.

b. Avoid Excessive Moisture: Viscose is sensitive to moisture and may become permanently damaged if exposed to excessive water. Clean spills immediately by blotting with a clean, dry cloth, and avoid using water-based cleaning solutions.

c. Professional Cleaning: For more thorough cleaning, it is recommended to consult a professional rug cleaner experienced in handling viscose rugs.

 Blade Plain Rugs in Charcoal Grey - Silky Viscose Pile

Viscose has revolutionised the rug industry by offering a luxurious, versatile, and eco-friendly alternative to traditional materials like silk. With its unique properties and affordable price point, viscose rugs have become a popular choice for homeowners seeking to elevate their interior spaces. By understanding the origins and benefits of viscose, you can make an informed decision when selecting the perfect rug for your home.

To View our full range of Rugs and Runners click the links below.

The Most Loved Rug Store

Welcome, we are Rug Love, The Most Loved Rug Store, your one-stop destination for the latest rug trends and styles including our exclusive Scandi-Boho capsule collection, Our moroccan berber rugs are the perfect way to give your space an insta-worthy update. We take pride in leading the way; our innovations and approach are widely adopted and have become best practices embraced across the industry, cementing our position as the standout destination of choice for today's Rug Lover.

Everything is conveniently organised – shop by style, colour, size, room or brand, making it easy to elevate your space. Discover the latest assortment of rugs for sale online. Enjoy free delivery...always, with no minimum spend. Transparent pricing means no surprises at checkout. Say good bye to waiting for return references & authorisation - We're the first rug store with automated returns for your convenience. Rug unavailable? We're the first rug store providing live pre-order dates and a 20% deposit option. Reserve your rug today! Plus, take advantage of flexible payment options including Klarna, Clearpay, Laybuy, and PayPal, allowing you to get what you love now and pay later.

In 2021 Rug Love unveiled our innovative augmented reality Rug Visualizer—the first of its kind in the UK—With our virtual design tool you can view rugs in your room, No more guessing. Our customers love us: don't just take our word for it, sharing their homes with us through more than 1,000 5 Star Photo reviews. Rug Love proudly offers the original "Price Match Promise" in the rug industry; you won't get it cheaper, full stop...

Welcome, we are Rug Love, The Most Loved Rug Store, your one-stop destination for the latest rug trends and styles including our exclusive Scandi-Boho capsule collection, Our moroccan berber rugs are the perfect way to give your space an insta-worthy update. We take pride in leading the way; our innovations and approach are widely adopted and have become best practices embraced across the industry, cementing our position as the standout destination of choice for today's Rug Lover.

Everything is conveniently organised – shop by style, colour, size, room or brand, making it easy to elevate your space. Discover the latest assortment of rugs for sale online. Enjoy free delivery...always, with no minimum spend. Transparent pricing means no surprises at checkout. Say good bye to waiting for return references & authorisation - We're the first rug store with automated returns for your convenience. Rug unavailable? We're the first rug store providing live pre-order dates and a 20% deposit option. Reserve your rug today! Plus, take advantage of flexible payment options including Klarna, Clearpay, Laybuy, and PayPal, allowing you to get what you love now and pay later.

In 2021 Rug Love unveiled our innovative augmented reality Rug Visualizer—the first of its kind in the UK—With our virtual design tool you can view rugs in your room, No more guessing. Our customers love us: don't just take our word for it, sharing their homes with us through more than 1,000 5 Star Photo reviews. Rug Love proudly offers the original "Price Match Promise" in the rug industry; you won't get it cheaper, full stop...

With a vast selection of cheap rugs in modern and traditional designs and a choice of high-quality materials including wool, viscose rugs & natural fibre jute rugs and sisal rugs, you're sure to find a rug to suit your décor and personal style. Whether you choose a small rug, large rug or extra large rug or you're shopping for a specific room, our collection of living room rugs and kitchen rugs has got you covered. You can even shop by room type – view rugs ideal for the living room, dining room, and kitchen, add a personal touch with a stylish bedroom rug, a children's rug, or update your outdoor space with a beautiful outdoor rug or garden rug

Browse our large range of rugs and runners including hallway runners & round rugs We also offer a variety of rugs in sale in our online rugstore outlet, including everything from modern abstract rug styles to classic persian rug traditional designs. You can also choose from a selection of durable washable rugs including ever popular hug rugs and hard-wearing rug materials in various rug sizes, such as shaggy and wool rugs, an exceptional choice of pile options, and colours. Go neutral with beige rugs or a white rug, black rugs or a black & white rug, grey rug, cream rug or add a pop with a colourful rug or choose popular shades like navy rugs, pink rugs or green rugs from our rug shop store.

Visit our online rug shop and discover one of the largest UK Rug collections of rugs online. For your next rug there's no longer any necessity to resort to searching rug shops near me or rugs uk on google to find a reputable rug seller. As one of the leading rug companies, you can explore an extensive collection of rugs in the range and now simply buy rugs direct online where we handle the entire journey, from placing your order to seamless delivery.

Upgrade your home with our lounge room rugs collection. The rugs we offer are some of the cheapest carpets available. For the little ones, we have colourful rugs and kids rugs and durable kitchen mats. Our black rug selection adds sophistication, while our cowhide print rugs offer an exotic touch to your rugs habitat. Brighten spaces with orange rugs or sage green rugs and get cosy with fluffy rugs. Don't miss our large rug sale, showcasing affordable rugs uk from red rugs to a shag rug, and explore cultural designs with moroccan rugs and teal rug options. Classic Persian or a kilims rugs bring traditional elegance, while rainbow rugs and brown rugs cater to all palettes. Add luxury with a faux fur rug, practicality with a jute runner, and safety with non-slip mats. Connect with nature with our nature rugs, vintage rugs, and purple rugs, and add a splash of colour with yellow rugs and mustard colour rugs.

For a subtle blend, consider our pink and grey rugs, or go vibrant with floral rugs and geometric rugs. Our Asiatic rug collection is popular with customers who love-rugs offering some of the coolest rugs and patterned rugs on the market. Add warmth with burnt orange rugs, emerald green rugs, and the plushness of area carpets. Crafted with care, our tufted rugs, rug blue and gray, and orient rugs speak of quality. Find the perfect shade with ochre rugs and flatweave rugs or choose the understated elegance of silver rugs and terracotta rugs. For a clean look, opt for off white rugs, or make a statement circular rugs or rug with circles or pink and green rugs. Ensure safety and comfort with rug anti slip underlay and the softness of a faux sheepskin rug, and complete any room with the sleek look of striped rugs. Rug Love provides a vast selection of alternatives to Ikea rugs, Ruggable rugs and Wayfair rugs, offering an expanded variety and greater options.

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