The Vellure Pyramid VLR04 Cream Rug combines modern geometric design with luxurious texture and subtle sheen. Its embossed cut-shrink pile forms an elegant 3D pyramid pattern, creating gentle shadow play that changes beautifully with the light. Crafted from a premium blend of polypropylene and polyester, this rug features an 11 mm soft cut-shrink pile that delivers both comfort and durability, complemented by a refined metallic shimmer that elevates its sophisticated aesthetic.

The hi-lo texture enhances depth while remaining soft underfoot, making it a versatile choice for contemporary spaces. Supported by a durable jute backing for structural stability, the Vellure range is designed for easy care and long-lasting beauty. Whether placed in a living room, bedroom, or hallway, it offers a balanced combination of style, practicality, and modern elegance — a true statement of understated luxury.

The colours and shades present in this rug include:

• Cream – The dominant tone across the design, providing a warm, neutral base that enhances light and space.

• Champagne Beige – Subtly woven through the lower embossed lines, adding depth and a gentle golden undertone.

• Soft Pearl Sheen – Lightly reflective highlights within the cut-shrink pile, creating a sophisticated shimmer effect that changes with the viewing angle.

The Vellure Pyramid VLR04 Cream Rug is a soft-touch, textured hi-lo rug that blends geometric artistry with tactile comfort. Featuring an 11 mm embossed cut-shrink pile with a refined metallic finish, it is durable, easy to maintain, and designed to bring comfort and elegance to modern interiors. Perfect for neutral living spaces or contemporary bedrooms, this rug exemplifies the seamless balance of texture, tone, and timeless design that defines the Vellure collection.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo. Please note: due to the cut-pile shimmer effect, the rug will display light and dark shading depending on how the pile is brushed and the direction of the light.