The Vellure Grid VLR03 Grey Rug introduces a modern geometric elegance through its textured checkerboard design, where alternating raised and recessed squares create a subtle 3D visual rhythm. The play of light and shadow across the surface is enhanced by a soft metallic sheen, bringing a contemporary sophistication to the neutral grey palette. Crafted in Turkey from a premium polypropylene and polyester blend, the 11 mm embossed cut-shrink pile delivers a smooth yet structured finish that is both soft underfoot and highly durable.

Part of the Vellure collection, this design blends architectural geometry with modern minimalism, making it a versatile choice for living rooms, bedrooms, or open-plan spaces. The tactile hi-lo texture adds visual depth without overpowering, while the jute backing ensures long-lasting strength and shape retention. Elegant, refined, and effortlessly stylish, this rug offers a timeless update to contemporary interiors.

The colours and shades present in this rug include:

• Mid Grey – The dominant shade throughout, creating a calm and neutral foundation that grounds the design.

• Steel Grey – Highlighting the raised grid pattern, providing structure and subtle tonal contrast.

• Silver Sheen – Lightly woven through the pile, adding a lustrous highlight that enhances movement and texture.

The Vellure Grid VLR03 Grey Rug combines modern design precision with luxurious tactile depth, featuring an 11 mm embossed hi-lo cut-shrink pile and a gentle metallic sheen. Constructed from a durable polypropylene and polyester blend with a jute backing, it offers both softness and practicality. The layered interplay of Mid Grey, Steel Grey, and Silver Sheen creates a balanced, light-reflective finish ideal for contemporary living areas, bedrooms, and neutral-toned interiors seeking a polished yet understated aesthetic.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo. Please note: due to the cut-pile shimmer effect, the rug will display light and dark shading depending on how the pile is brushed and the direction of the light.