The Vellure Grid VLR03 Cream Rug showcases modern minimalism with a soft geometric edge, featuring a textured checkerboard design that combines raised and recessed squares for a tactile, three-dimensional effect. The interplay of matte and lustrous finishes gives the rug subtle movement and depth, making it both sophisticated and versatile. Expertly crafted in Turkey from a premium polypropylene and polyester blend, it features an 11 mm embossed cut-shrink pile that offers luxurious softness underfoot with excellent durability for everyday living.

Part of the elegant Vellure collection, this design merges contemporary structure with a soothing neutral palette, ideal for living rooms, bedrooms, and modern open-plan interiors. The hi-lo texture reflects light beautifully while the jute backing provides strength and dimensional stability, ensuring the rug maintains its refined finish over time.

The colours and shades present in this rug include:

• Cream – The dominant shade forming a light, neutral foundation that brightens any interior.

• Beige – Featured in alternating raised squares, adding warmth and depth to the checkerboard pattern.

• Pearl Sheen – Subtly interwoven throughout, producing a refined shimmer that enhances the rug’s contemporary texture.

The Vellure Grid VLR03 Cream Rug delivers an elegant balance of texture, tone, and geometry, highlighted by its 11 mm embossed hi-lo cut-shrink pile and softly shimmering finish. Constructed from a durable polypropylene and polyester blend with a jute backing, it combines comfort, resilience, and style in equal measure. The gentle tonal harmony of Cream, Beige, and Pearl Sheen makes it a perfect fit for neutral, minimalist, or Scandi-inspired interiors, bringing subtle luxury to both modern and classic spaces.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo. Please note: due to the cut-pile shimmer effect, the rug will display light and dark shading depending on how the pile is brushed and the direction of the light.