Introducing the Sierra 9000 Ruby Red Shaggy Rug – a luxurious and bold statement piece designed to bring warmth, depth, and sophistication to any interior. Featuring a plush 5cm high-density shaggy pile, this rug offers an exceptionally soft and sumptuous texture that feels thick and indulgent underfoot. Its durable heat-set polypropylene fibres deliver long-lasting quality, ensuring the rug remains beautiful, resilient, and easy to maintain for years to come.

Perfect for living rooms, bedrooms, and social spaces, the Sierra 9000 Ruby Red Shaggy Rug adds an instant sense of cosy opulence. Its plain design allows the rich ruby tone to take centre stage, making it ideal for both modern minimalist and traditional décor schemes seeking a touch of dramatic warmth.

The colours and shades present in this rug include:

• Ruby Red – The dominant shade, a rich, jewel-like red that creates warmth, depth, and a striking focal point.

• Garnet Wine – Slightly deeper lowlights visible in the pile depth, adding tonal richness and enhancing the plush, luxurious appearance.

The Sierra 9000 Ruby Red Shaggy Rug combines comfort, durability, and timeless sophistication in one stunning design. Crafted in Turkey from 100% polypropylene, it offers a soft yet hard-wearing finish, making it suitable for busy households and high-use areas. The 5cm heavyweight shaggy pile provides superior cushioning underfoot, creating a warm and indulgent atmosphere wherever it’s placed.

Its deep ruby and garnet tones make this rug a perfect choice for adding a sense of luxury and warmth to your home, beautifully complementing neutral furnishings, wooden floors, and modern grey palettes. Representing affordable luxury at its finest, the Sierra Shaggy Rug Collection delivers exceptional comfort, quality, and enduring style.

Crafted from high-quality polypropylene, the Sierra rugs are machine-made for consistent quality and durability. The heat-set yarn and stain-resistant fibres ensure the rug can withstand heavy foot traffic, resist spills and stains, and maintain its appearance over time — ideal for busy households or high-use spaces.

With its plain shaggy design, the Sierra range provides a versatile, timeless style that integrates beautifully into both contemporary and classic interiors. Whether you are looking to add a sense of cosiness to a bedroom, warmth to a living room, or softness underfoot in a snug or lounge, Sierra offers the perfect solution.

In our opinion, Sierra is the best quality shaggy rug available at this price point, combining practicality, durability, and luxury in one affordable piece.

Please note: If you are considering the 80x150cm size, please measure your space carefully, as this is a small rug and smaller than many customers anticipate.

🛋️ Plush Shaggy Rug Characteristics
Our plush shaggy rugs have a luxuriously deep pile and natural traits you should expect. Shedding is normal and does not affect durability. High-pile rugs (4 cm and above) will flatten and matt over time. Shaggy rugs may also show sprouting or pilling, where a few strands sit longer than the rest. Simply trim these with sharp scissors (never pull) to keep your rug looking its best. Our hand-tufted shaggy rugs are individually crafted, so small variations in pile, pattern, or tufting are normal.