Introducing the Sierra 9000 Aubergine Purple Shaggy Rug – a luxurious and timeless rug designed to bring warmth, texture, and sophistication to any living space. Featuring a plush 5cm high-density pile, this rug offers an irresistibly soft texture that feels sumptuously thick underfoot. Crafted from durable heat-set polypropylene fibres, it delivers long-lasting comfort that’s both stain-resistant and easy to maintain, making it a practical yet indulgent choice for busy homes. Whether placed in a living room, bedroom, or snug, the Sierra 9000 creates a cosy and inviting atmosphere, softening hard floors and elevating the overall comfort of your space. Its plain, deep colour tone brings richness and depth, making it an ideal feature for both modern and classic interiors.

The colours and shades present in this rug include:

• Aubergine Purple – A rich, deep purple with subtle plum undertones, adding an elegant and sophisticated warmth to any setting.

The Sierra 9000 Aubergine Purple Shaggy Rug exemplifies affordable luxury with its deep, plush texture, durable construction, and timeless appeal. Crafted in Turkey from 100% polypropylene, it combines softness with resilience, maintaining its appearance even in high-traffic areas. The heavyweight 5cm pile retains its shape while offering a cushioned, comforting feel that instantly transforms your home into a warm, welcoming retreat. Perfect for adding a touch of depth and refinement, this rug complements a variety of décor styles — from minimalist and modern to elegant and traditional. The Sierra Shaggy Rug Collection is designed to deliver long-lasting comfort, easy maintenance, and an effortlessly luxurious look for any room. Crafted from high-quality polypropylene, the Sierra rugs are machine-made for consistent quality and durability. The heat-set yarn and stain-resistant fibres ensure the rug can withstand heavy foot traffic, resist spills and stains, and maintain its appearance over time — ideal for busy households or high-use spaces. With its plain shaggy design, the Sierra range provides a versatile, timeless style that integrates beautifully into both contemporary and classic interiors. Whether you are looking to add a sense of cosiness to a bedroom, warmth to a living room, or softness underfoot in a snug or lounge, Sierra offers the perfect solution.

In our opinion, Sierra is the best quality shaggy rug available at this price point, combining practicality, durability, and luxury in one affordable piece.

Please note: If you are considering the 80x150cm size, please measure your space carefully, as this is a small rug and smaller than many customers anticipate.

🛋️ Plush Shaggy Rug Characteristics
Our plush shaggy rugs have a luxuriously deep pile and natural traits you should expect. Shedding is normal and does not affect durability. High-pile rugs (4 cm and above) will flatten and matt over time. Shaggy rugs may also show sprouting or pilling, where a few strands sit longer than the rest. Simply trim these with sharp scissors (never pull) to keep your rug looking its best. Our hand-tufted shaggy rugs are individually crafted, so small variations in pile, pattern, or tufting are normal.