The perfect statement piece, the Serenity range brings glamour to every room with its metallic colours and abstract design. Beautifully designed and soft to the touch, the Serenity’s sheen will radiate on every floor.

The colours and shades present in this rug include:

• Stone Grey – Serving as the dominant background colour, it provides a cool, sophisticated base that complements modern interiors.

• Silver – Found throughout the abstract pattern, it introduces a reflective, metallic sheen that catches the light beautifully and creates depth.

• Taupe – Softly blended within the design, adding warmth and an earthy balance to the cooler tones.

• Pale Ivory – Lightly woven into the high areas of the pattern, softening the overall composition and brightening the rug’s appearance.

• Pewter Grey – Subtly incorporated into shadowed areas of the design, giving definition and enhancing the sense of texture.

The Serenity 271 SRN71 Rug showcases a striking abstract pattern elevated by its shimmering finish and sophisticated tonal interplay of Stone Grey, Silver, Taupe, Pale Ivory, and Pewter Grey. Crafted in Turkey from a durable polypropylene and polyester blend, this rug features a 12mm soft, textured short pile with a subtle shimmer effect that feels luxuriously soft underfoot. The pile’s direction subtly shifts under light, making the rug appear lighter or darker depending on the viewing angle – a feature that adds dimension and visual intrigue. Its machine-woven construction ensures long-lasting quality and a non-shedding finish, making it both practical and stylish. Perfect for living rooms, bedrooms, or open-plan spaces, the Serenity Rug brings a touch of glamour and modern elegance to any setting, reflecting light beautifully and adding depth to your floor space. The pile’s direction subtly shifts under light, making the rug appear lighter or darker depending on the viewing angle – a feature that adds dimension and visual intrigue.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo.