The perfect statement piece, the Serenity range brings glamour to every room with its metallic colours and abstract design. Beautifully designed and soft to the touch, the Serenity’s sheen will radiate on every floor.

The colours and shades present in this rug include:

• Mid Grey – The dominant background colour, providing a sleek and contemporary foundation that suits modern interiors.

• Charcoal – Woven into the deeper areas of the abstract design, adding depth and contrast to the overall look.

• Silver – Present in the raised, shimmering sections, giving the rug a metallic radiance that reflects light beautifully.

• Pale Grey – Softly blended across the design, creating balance and keeping the overall aesthetic light and fresh.

• Steel Blue-Grey – Subtly appearing in certain sections, introducing a cool undertone and enhancing the rug’s layered effect.

The Serenity 271 SRN71 Grey Rug combines an elegant abstract pattern with a rich tonal interplay of Mid Grey, Charcoal, Silver, Pale Grey, and subtle Steel Blue-Grey accents. Machine-woven in Turkey from a premium polypropylene and polyester blend, this rug features a 12mm soft, textured pile with a shimmering finish that delivers both comfort underfoot and visual sophistication. Its durable construction ensures a non-shedding surface, making it practical for busy households. Perfect for living rooms, bedrooms, hallways, and open-plan spaces, the Serenity Grey Rug enhances your space with its reflective sheen and contemporary appeal. The pile’s direction subtly shifts under light, making the rug appear lighter or darker depending on the viewing angle – a feature that adds dimension and visual intrigue.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo.