The perfect statement piece, the Serenity range brings glamour to every room with its metallic colours and abstract design. Beautifully designed and soft to the touch, the Serenity’s sheen will radiate on every floor.

The colours and shades present in this rug include:

• Soft Grey – Acting as the main background colour, giving the rug a cool and neutral foundation.

• Charcoal – Found throughout the bolder sections of the design, creating depth and drama within the abstract pattern.

• Black – Heavily concentrated in the darkest areas, grounding the rug visually and adding striking contrast.

• Silver – Subtle shimmering accents are visible in raised sections, catching the light and providing a touch of glamour.

• Ash Grey – Blended softly across mid-tones, balancing the transition between the lighter grey and deeper charcoal elements.

The Serenity 271 SRN71 Rug features a bold abstract design in a dynamic mix of Soft Grey, Charcoal, Black, Silver, and Ash Grey, creating a striking contemporary statement. Crafted in Turkey from a durable polypropylene and polyester blend, this rug offers a 12mm soft, cut pile with a textured shimmer finish. The pile’s direction subtly shifts under light, making the rug appear lighter or darker depending on the viewing angle – a feature that adds dimension and visual intrigue. Its machine-woven construction ensures durability and a non-shedding surface, making it ideal for living rooms, dining rooms, and modern open-plan interiors where a bold, sophisticated look is desired. The pile’s direction subtly shifts under light, making the rug appear lighter or darker depending on the viewing angle – a feature that adds dimension and visual intrigue.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo.