The perfect statement piece, the Serenity range brings glamour to every room with its metallic colours and abstract design. Beautifully designed and soft to the touch, the Serenity’s sheen will radiate on every floor.

The colours and shades present in this rug include:

• Mid Grey – Acting as the primary background tone, providing a cool, neutral foundation for the design.

• Charcoal Black – Forming the dominant distressed pattern, adding depth and creating a bold, contemporary edge.

• Light Grey – Softly integrated within the composition, offering subtle variation and enhancing texture.

• Off-White – Appearing in highlight sections, lifting the palette and adding brightness for visual balance.

The Serenity 211 SRN11 Rug features a dramatic abstract design with a distressed, painterly effect that adds modern sophistication to any space. Its refined palette of Mid Grey, Charcoal Black, Light Grey, and Off-White creates a striking high-contrast look that works beautifully in monochrome and minimalist interiors. Crafted from a durable polypropylene and polyester blend, it boasts a soft-touch 12mm cut pile with a subtle sheen that catches the light for an elegant finish. Non-shedding, low-maintenance, and hard-wearing, this rug is ideal for living rooms, bedrooms, and open-plan areas where a statement piece is desired. The pile’s direction subtly shifts under light, making the rug appear lighter or darker depending on the viewing angle – a feature that adds dimension and visual intrigue.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo.