The Serenity 211 SRN11 Rug reflects the signature abstract painterly aesthetic of the Serenity range, combining layered tonal depth with a soft metallic sheen that gently responds to the light. Its contemporary distressed effect creates a refined statement look, making it ideal for modern, monochrome, and minimalist interiors. Machine woven in Turkey from a durable polypropylene & polyester blend, this rug features a super-soft 12mm cut pile that feels luxurious underfoot while remaining non-shedding, low-maintenance, and hard-wearing. This elegant, versatile piece adds texture, movement, and quiet sophistication to living rooms, bedrooms, and open-plan spaces.

The pile’s direction subtly shifts under light, meaning the rug may appear lighter or darker depending on the viewing angle, enhancing depth and visual intrigue.

The colours and shades present in this rug include:

• Mid Grey – Acting as the primary background tone, creating a cool and balanced neutral foundation.

• Charcoal Black – Defining the painterly distressed pattern, adding bold contrast and contemporary edge.

• Light Grey – Softly integrated throughout to provide variation and enhance the layered textural effect.

• Off-White – Appearing as subtle highlights, lifting the palette and adding brightness for a harmonious finish.

The Serenity 211 SRN11 Rug blends Mid Grey, Charcoal Black, Light Grey, and Off-White into a striking yet refined modern palette. With its soft-touch 12mm polyblend pile, light-reactive sheen, and abstract distressed texture, it introduces both comfort and elegant atmosphere to the home. Designed to be non-shedding, easy to care for, and durable, it provides a stylish and practical foundation for contemporary living rooms, bedrooms, dining spaces, and open-plan interiors seeking a calm yet visually impactful focal point.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo.