The perfect statement piece, the Serenity range brings glamour to every room with its metallic colours and abstract design. Beautifully designed and soft to the touch, the Serenity’s sheen will radiate on every floor.

The colours and shades present in this rug include:

• Mid Grey – Acting as the primary background tone, it balances the darker elements with a cool, neutral foundation.

• Charcoal Black – Dominating the abstract grid-like pattern, it introduces striking depth and boldness, creating a dramatic, modern edge.

• Light Grey – Scattered throughout the design, softening the composition and adding tonal variety for a layered look.

• Off-White – Highlighting certain sections, it lifts the overall palette and ensures the design remains bright and eye-catching.

The Serenity 205 SRN05 Black Rug is a striking statement piece featuring a modern distressed grid pattern with an urban-inspired, painterly effect. Its palette of Mid Grey, Charcoal Black, Light Grey, and Off-White creates a dramatic yet balanced composition, perfect for monochrome or minimalist interiors. Machine woven from a durable polypropylene and polyester blend, this rug offers a soft-touch 12mm cut pile with a subtle sheen that catches the light beautifully. Designed to be low-maintenance, non-shedding, and hard-wearing, it’s an ideal choice for living rooms, home offices, and contemporary open-plan spaces where you want to add texture, depth, and modern sophistication. The pile’s direction subtly shifts under light, making the rug appear lighter or darker depending on the viewing angle – a feature that adds dimension and visual intrigue.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo.