The Rustic Textures RUS10 Ivory/Grey/Denim Blue Rug combines modern abstract artistry with a distressed, layered design and a subtle shimmer finish, creating a statement piece that balances texture and tone beautifully. Expertly machine woven in Turkey from a 51% polypropylene and 49% polyester blend, this rug offers a soft yet resilient handle, designed for durability and everyday use. The 10 mm hi-low carved short pile adds a sense of movement and depth, while light-reactive fibres bring gentle highlights across the surface. Perfect for modern living spaces, bedrooms, and open-plan interiors, this piece captures understated luxury and contemporary appeal.

The colours and shades present in this rug include:

• Ivory – The dominant background shade, providing a clean, neutral foundation that runs throughout the design and softens the contrast.

• Stone Grey – Blended with ivory in the base, offering cool undertones and contributing to the rug’s weathered, sophisticated appearance.

• Denim Blue – Featured prominently across the abstract pattern, bringing a bold yet refined accent tone that enriches the overall composition.

• Steel Blue – Found in transitional mid-tones that bridge the lighter and darker shades, adding smooth tonal gradation and depth.

• Charcoal – Sparingly woven through recessed areas and at the edge of textured details, grounding the palette with subtle shadowing.

• Silver Grey – Lightly threaded throughout the low-pile areas, producing a reflective shimmer that enhances the layered, tactile surface.

The Rustic Textures RUS10 Ivory/Grey/Denim Blue Rug showcases a modern abstract distressed pattern layered in Ivory, Stone Grey, Denim Blue, Steel Blue, Charcoal, and Silver Grey. The 10 mm hi-low carved pile adds visual structure and tactile depth, while its subtle shimmer catches light from every angle. Crafted in Turkey from a polypropylene and polyester blend with a jute and latex backing, this rug is both soft and hard-wearing, ensuring lasting quality with minimal shedding. Its elegant tonal contrasts make it ideal for contemporary and transitional interiors, adding texture, dimension, and a touch of sophistication to any room.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo.