The Plush Shaggy Rug in Ivory White offers the ultimate in comfort, luxury, and timeless elegance. Part of our premium Plush collection, this rug is hand-finished in India by skilled artisans to achieve an indulgent, high pile that invites you to sink your toes in after a long day.

With its thick, cloud-like shaggy texture and subtle shimmering fibres, this rug adds instant warmth and sophistication to any space. Whether you’re styling a serene, neutral interior or using it to balance bolder décor, its versatile ivory tone makes it a perfect choice. The Plush range is crafted with super-thick, heavyweight yarns enhanced by a metallic shimmer. This gives the rug a luxurious sheen and a tonal effect, where the colour shifts beautifully depending on the lighting and the direction of the pile.

The colours and shades present in this rug include:

• Warm Ivory – Creamy off-white with a soft yellow undertone.

• Pearl White – Appears lighter in highlights when brushed.

This rug features a luxuriously high pile that delivers maximum softness and texture. The Plush range is widely regarded as one of the thickest and most indulgent shaggy rug collections available, combining exceptional comfort with premium craftsmanship.

Important Note on Colour & Tone
The Plush range is woven with thick, heavyweight yarns and enhanced with a metallic shimmer sheen that naturally creates tonal variations. Depending on the direction of the pile, the lighting, and your viewing angle, the colour may appear lighter or darker in different areas. This shimmering effect is a normal characteristic and forms part of their luxurious, textured appeal.

🛋️ Plush Shaggy Rug Characteristics
Our plush shaggy rugs have a luxuriously deep pile and natural traits you should expect. Shedding is normal and does not affect durability. High-pile rugs (4 cm and above) will flatten and matt over time. Shaggy rugs may also show sprouting or pilling, where a few strands sit longer than the rest. Simply trim these with sharp scissors (never pull) to keep your rug looking its best. Our hand-woven shaggy rugs are individually crafted, so variations in pile, pattern, or tufting are normal.