The Novu Valley NOV03 Soft Grey Rug features an 11.5mm plush hi-low cut pile with a subtle metallic shimmer that shifts beautifully with the light, giving the surface a velvet-like, softly reflective finish. Machine-woven in Turkey from a durable 65% polypropylene and 35% polyester blend, it is non-shedding, resilient, and easy to maintain, making it well suited to everyday living. The rug is finished with a jute backing to ensure stability and a smooth, secure lay on all floor types. Comfortable underfoot while maintaining a refined look, it works beautifully in living rooms, bedrooms, and dining spaces where softness and elevated modern style are desired. The design showcases a flowing abstract marbled pattern with layered tonal veining that mimics polished stone and contemporary painterly finishes. The interplay between matt and light-reflective fibres creates gentle movement and depth, allowing the rug to appear slightly lighter or darker depending on viewing angle and natural lighting — a signature characteristic of this collection. The palette is calm and contemporary, making it versatile for a wide range of interior styles from soft neutrals to minimalist modern schemes.

The colours and shades present in this rug include:

• Soft Grey – Acting as the dominant background tone, providing a calming and contemporary foundation.

• Pewter Grey – Flowing through the abstract marbling, adding depth and tonal layering.

• Silver – Woven into the high points of the pile, creating a refined, light-reflective sheen that enhances the luxurious finish.

• Charcoal – Used sparingly within darker streaks to provide definition and visual grounding.

• Ivory – Lightly dispersed across the surface, brightening the composition and softening transitions between tones.

The Novu Valley NOV03 Soft Grey Rug blends Soft Grey, Pewter Grey, Silver, Charcoal, and Ivory to create a sophisticated marbled surface with a softly reflective finish. With its 11.5mm plush hi-low pile and polypropylene–polyester construction, it offers a balance of luxury, comfort, and everyday practicality. Ideal for modern and contemporary interiors, this rug adds depth, movement, and a polished designer edge without overpowering the space.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo.