The Novu Valley NOV03 Warm Beige Rug features an 11.5mm plush hi-low cut pile with a soft metallic shimmer that shifts gently with the light, creating a refined, velvet-like finish underfoot. Machine-woven in Turkey from a durable 65% polypropylene and 35% polyester blend, this rug is non-shedding, resilient, and easy to maintain, making it ideal for everyday living. The jute backing provides stability and ensures the rug lays smoothly across a variety of floor types. Comfortable, versatile, and subtly luxurious, it works beautifully in living rooms, bedrooms, and dining areas where a warm, contemporary aesthetic is desired.

The design showcases a flowing abstract marbled pattern, where layered tonal veining creates soft movement and visual depth. The interplay between matte and light-reflective fibres introduces gentle shimmer variations depending on viewing direction and natural lighting — a signature characteristic of the Novu Valley range. The warm-toned palette allows the look to feel elegant and inviting, complementing both minimal modern interiors and richer, textured spaces.

The colours and shades present in this rug include:

• Warm Beige – Acting as the dominant background tone, offering a soft, inviting, and versatile foundation.

• Stone Taupe – Flowing through the marbled detailing, adding subtle depth and organic movement.

• Champagne – Lightly woven throughout the high points of the pile, giving a delicate, refined shimmer.

• Sand – Found in softer streaks to introduce gentle earthy warmth and visual balance.

• Ivory – Interspersed across the surface, brightening the composition and ensuring a light, airy finish.

The Novu Valley NOV03 Warm Beige Rug blends Warm Beige, Stone Taupe, Champagne, Sand, and Ivory to create a warm, softly reflective marbled finish that feels both contemporary and elegant. With its 11.5mm plush hi-low pile and easy-care polypropylene–polyester construction, it offers a perfect balance of comfort, subtle luxury, and everyday practicality. Ideal for modern living spaces, it brings natural warmth and understated sophistication to the home.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo.