A luxurious blend of Polypropylene and Polyester with a soft cut pile. Features durable jute backing and is available in Beige and Grey across three stylish designs. A perfect addition for modern and contemporary interiors, offering a metallic sheen, velvet touch, and designer abstract appeal. Elevate your space with this exquisite blend of 65% polypropylene and 35% polyester, featuring a soft cut pile that feels plush underfoot. Designed with a durable jute backing, this rug ensures longevity while maintaining a stylish appeal. Available in classic beige and sophisticated grey, it comes in three chic abstract designs that bring a contemporary edge to any modern interior. Each rug boasts a subtle metallic sheen and a velvet-like texture, combining elegance with artistic flair.

The colours and shades present in this rug include:

• Warm Beige – Acting as the dominant background colour, offering a soft and versatile foundation that brings warmth to the space.

• Stone Taupe – Featured in the marbled detailing, adding gentle depth and an organic flow to the abstract pattern.

• Champagne – Lightly woven through the pile, providing a subtle shimmer that enhances the rug’s luxurious look.

• Sand – Found in softer streaks across the surface, balancing the design with an earthy undertone.

• Ivory – Interspersed throughout, brightening the composition and ensuring a fresh, airy aesthetic.

The Novu Valley NOV03 Rug combines Warm Beige, Stone Taupe, Champagne, Sand, and Ivory in a sophisticated abstract marbled design that feels both elegant and contemporary. Machine-woven in Turkey using a 65% polypropylene, 35% polyester blend, this rug features an 11.5mm plush hi-low cut pile with a metallic sheen that reflects light for a subtle, elevated finish. Its velvet-like texture offers a soft, inviting feel underfoot, while the durable jute backing ensures stability and longevity. Perfect for living rooms, bedrooms, and dining spaces, this rug is low-maintenance, non-shedding, and adds a refined designer touch to any interior.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo.