The Novu Stream NOV02 Soft Grey Rug features an 11.5mm plush hi-low cut pile with a gentle metallic shimmer that creates a soft, light-responsive finish across the surface. Machine-woven in Turkey from a durable blend of 65% polypropylene and 35% polyester, it is non-shedding, resilient, and easy to maintain, making it suitable for everyday living. The rug is supported by a jute backing for added stability and a smooth lay across a variety of floor types. With its velvet-like touch and subtle reflective quality, it brings comfort and elevated contemporary style to living rooms, bedrooms, and open-plan interiors.

This design presents a flowing abstract marbled pattern, where softly curving lines and tonal layers create a sense of movement and calm. The interplay between matte fibres and light-catching highlights adds depth and dimension, allowing the rug to appear slightly lighter or darker depending on lighting and viewing angle. The palette remains serene and modern, making it extremely versatile for neutral, minimalist, or softly layered interior schemes.

The colours and shades present in this rug include:

• Soft Grey – Forming the foundation tone, providing a calm and contemporary base throughout the design.

• Silver – Highlighted in raised pile areas, adding a refined shimmer and enhancing the hi-low texture.

• Charcoal Grey – Found in deeper swirling sections, introducing contrast and visual depth.

• Ash Grey – Present in lighter fluid areas, balancing the tonal transitions and softening contrast.

• Ivory – Woven subtly across the surface, brightening the pattern and adding an airy lift to the composition.

The Novu Stream NOV02 Soft Grey Rug blends Soft Grey, Silver, Charcoal Grey, Ash Grey, and Ivory to create a flowing, light-responsive abstract surface with elegant tonal depth. With its 11.5mm plush hi-low pile, polypropylene–polyester construction, and velvet-like texture, it offers a perfect balance of luxury, comfort, and everyday practicality. Ideal for modern living spaces, it introduces soft movement, subtle sheen, and sophisticated contemporary style without overwhelming the room.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo.