The Nova 3370 Multi Rug is a contemporary abstract striped rug featuring a distinctive arrangement of irregular horizontal bands, softly distressed colour transitions and layered multicoloured detailing. Its design combines a beautifully varied palette of warm cream, ivory, oatmeal, beige, terracotta, rust, burgundy, navy blue, denim blue, muted purple, olive green, sage and earthy brown, creating a decorative composition that balances warm, natural shades with deeper, contrasting colours. Machine woven in Turkey from 100% soft-touch polyester, the Nova collection features a high-density, multi-textured 7mm short pile with a subtle metallic-like shimmer created by the light-reflective qualities of the polyester fibres. The densely woven surface has a soft, tactile finish with fine directional texture, allowing the individual stripes and colours to appear lighter, darker or more reflective depending on the viewing angle, lighting conditions and direction of the pile.

The design is built around an intricate arrangement of horizontal stripes of varying widths, extending across the rug in a layered, abstract composition. Broad bands of warm cream, oatmeal and pale beige alternate with narrower sections of burgundy, terracotta, navy blue, purple and olive green, creating a richly varied pattern with a relaxed, contemporary character. The stripes have softly irregular edges and distressed colour transitions, giving the design the appearance of overlapping, weathered layers of colour.

Rather than following a completely uniform striped arrangement, the Nova 3370 incorporates different stripe widths, fragmented colour sections and subtle variations in the intensity of individual shades. Some bands are relatively broad and softly blended, while others appear as narrow, concentrated lines of deeper colour. The combination creates a flowing horizontal composition, with the eye moving naturally across the surface from one colour to another.

A particularly distinctive feature of this design is the contrast between its light neutral background sections and richly coloured horizontal bands. Large areas of cream, ivory, beige and oatmeal provide a warm, understated foundation, while burgundy, navy blue and muted purple introduce stronger visual definition. Terracotta, rust, olive green and sage appear throughout the pattern, connecting the deeper colours with the lighter neutral sections.

The stripes incorporate softly distressed markings, fine broken lines and irregular colour blending, giving the rug an artistic, painterly appearance. Within individual bands, several shades often overlap, with terracotta merging into beige, navy blue blending into purple, and olive green transitioning into muted brown or sage. These subtle variations create a layered effect, making the pattern appear detailed and textured when viewed closely.

The horizontal orientation of the design creates a sense of width and movement across the surface, making the rug particularly effective as a decorative foundation beneath sofas, coffee tables and other living room furniture. The alternating light and dark stripes provide a balanced composition, while the softly distressed finish introduces a relaxed quality that complements contemporary and transitional interiors.

A defining characteristic of the Nova collection is its soft-touch, high-density, multi-textured polyester pile. The closely woven fibres form a compact, finely textured surface with a short 7mm pile that feels soft and tactile underfoot. Subtle variations in the surface texture enhance the appearance of the horizontal stripes, particularly where deeper burgundy, navy and olive bands meet the lighter cream, beige and oatmeal sections.

The polyester fibres have a gentle light-reflective quality, producing a subtle metallic-like shimmer that enhances the appearance of the layered colours and distressed detailing. This effect is particularly noticeable within the darker and more saturated sections, where changes in lighting and viewing angle can make the burgundy, blue, purple and green shades appear more pronounced.

The close-up photographs reveal a fine directional texture with closely arranged fibres and subtle linear markings running through the coloured sections. Some stripes have a softly mottled appearance, while others feature finer, more concentrated lines of colour. The combination of these surface characteristics gives the rug a distinctive multi-textured finish, adding visual depth to its abstract striped design.

The Nova 3370 Multi features a richly varied multicoloured palette, combining warm cream, beige and oatmeal with prominent burgundy, terracotta, navy blue, purple and olive green. The lighter neutral sections form a substantial proportion of the overall design, giving the rug a warm, balanced appearance, while the deeper coloured stripes introduce contrast and definition.

The individual colours are intentionally blended and distressed, creating subtle tonal variations within the horizontal bands rather than completely uniform blocks of colour.

The colours and shades present in this rug include:

• Warm Cream and Ivory: Prominent light neutral shades appearing throughout the design, particularly within the broader horizontal sections. These colours provide a bright, warm foundation and create contrast against the deeper burgundy, navy and olive green stripes.

• Oatmeal and Natural Beige: Soft, warm beige tones visible across numerous horizontal bands. These shades range from pale oatmeal to slightly deeper natural beige, contributing significantly to the rug's overall neutral appearance.

• Sand and Light Taupe: Muted earthy neutral shades appearing within the distressed stripe transitions. These colours help connect the lighter cream areas with the warmer brown, terracotta and olive sections.

• Terracotta and Burnt Orange: Warm, earthy orange tones appearing throughout several horizontal stripes. These shades range from soft terracotta to richer burnt orange and copper-like colours, introducing warmth and vibrancy to the design.

• Rust and Warm Copper: Deeper orange-brown shades visible within some of the more concentrated striped sections. These colours create a natural transition between the terracotta, beige and earthy brown areas.

• Burgundy and Deep Wine Red: Rich, dark red shades forming some of the most prominent contrasting stripes. These sections range from muted burgundy to deeper wine-red tones, adding depth and definition to the horizontal composition.

• Muted Red and Dusty Rose: Softer reddish-pink shades appearing within the distressed burgundy sections and some of the lighter colour transitions. These tones soften the stronger red areas and contribute to the rug's layered multicoloured appearance.

• Navy Blue and Deep Blue: Strong, darker blue shades visible within several of the narrow and medium-width horizontal bands. These colours provide a cool contrast to the warm terracotta, burgundy and beige sections.

• Denim Blue and Slate Blue: Muted medium blue tones appearing within the distressed stripe pattern. These shades have a slightly softened, greyed appearance and blend naturally with the purple and neutral areas.

• Muted Purple and Lavender: Noticeable purple tones appearing throughout several horizontal bands, ranging from deeper violet and plum-like shades to softer lavender and lilac. These colours add an additional cool-toned element to the design.

• Olive Green: Earthy green shades appearing in several horizontal stripes, often alongside terracotta, beige and muted brown. The olive tones have a warm, natural appearance and form an important part of the multicoloured palette.

• Sage Green and Grey-Green: Softer, muted green shades visible within some of the lighter distressed sections. These colours have subtle grey undertones and provide a gentle transition between the olive, beige and pale neutral areas.

• Earthy Brown and Warm Tan: Natural brown shades appearing throughout the stripe pattern, particularly where terracotta and olive tones blend together. These colours range from light tan to deeper, weathered brown.

• Muted Gold and Ochre: Subtle golden-beige and earthy yellow undertones visible within certain warm neutral and olive sections, adding further variation to the distressed colour transitions.

• Soft Grey and Stone: Muted grey and stone-coloured shades appearing within the lighter striped sections and some of the blue and green transitions. These tones help balance the warmer colours and contribute to the rug's softly weathered appearance.

Please note – Colour Classification

The Nova 3370 is classified by the manufacturer as Multi, reflecting its varied combination of warm and cool colours.

The rug has a substantial amount of warm cream, ivory, oatmeal and beige, which provide the main light neutral foundation for the design. These colours are complemented by prominent horizontal stripes of burgundy, terracotta, rust, navy blue, muted purple and olive green, alongside softer sage, dusty rose, earthy brown and grey undertones.

We would therefore describe the rug more precisely as a cream and beige-based multicoloured abstract striped rug with warm earthy tones and contrasting blue, purple and green accents.

The colours are distributed across irregular horizontal bands, with some sections appearing more concentrated and others featuring softly blended, distressed transitions. Please refer to the detailed colour breakdown above and the product photographs for a clearer understanding of the individual shades present.

The overall effect is a warm, cream and beige-based multicoloured striped rug, featuring distinctive bands of burgundy, terracotta, rust, navy blue, purple and olive green. The combination of light neutrals and deeper colours creates a balanced design that feels colourful and expressive while retaining a natural, coordinated appearance.

The burgundy and terracotta sections provide the strongest warm colour accents, while the navy blue and purple bands introduce cooler contrast. Olive green and sage add an earthy quality, and the substantial cream, beige and oatmeal areas help soften the overall composition.

The distressed shading creates the appearance of layered, weathered horizontal brushstrokes, while the subtle shimmer of the polyester fibres adds further visual variation as light moves across the surface.

The Nova 3370 Multi Rug is machine woven in Turkey from 100% polyester, using a high-density weaving construction designed to create a durable, closely packed surface. Polyester is valued for its strength, resilience and easy-care characteristics, making it a practical material for everyday household use. The densely arranged fibres contribute to the rug's compact, structured feel, while the soft-touch finish provides a comfortable, tactile surface.

The rug features a 7mm (0.7cm) short pile, with a specified pile weight of 1.5kg per square metre. Its multi-textured construction creates subtle variations across the surface, adding dimension to the horizontal stripes and enhancing the appearance of the softly distressed cream, burgundy, terracotta, blue, purple and green colour bands.

The relatively short pile provides a neat, defined profile, while the high-density weave helps maintain the rug's structured appearance. The compact construction allows the individual stripe details to remain clearly visible, including the narrow lines, fragmented colour transitions and finely distressed markings.

The light-reflective polyester fibres give the surface a subtle metallic-like shimmer, particularly noticeable within the deeper burgundy, navy blue, purple and olive green sections. This effect is produced by the reflective properties of the polyester pile and contributes to the rug's distinctive visual character. The direction of the fibres can influence the intensity of individual colours, with lighter and darker areas becoming more apparent as the pile is brushed or viewed from another position.

The multi-textured finish also enhances the rug's abstract striped design. The cream and oatmeal sections have a softly textured appearance, while the richer coloured bands feature fine directional markings, mottled shading and subtle variations in colour intensity. This combination creates a layered visual effect, giving the horizontal pattern additional depth and character.

The rug is finished with neatly bound edges in a coordinating light neutral shade, creating a clean, understated outline that complements the warm cream and beige sections of the design.

The Nova collection combines its decorative, soft-touch surface with the practical benefits of hard-wearing, easy-care polyester. Its high-density construction and short pile make it suitable for everyday use in living rooms, bedrooms and other regularly used interior spaces.

For routine maintenance, vacuum regularly using a suction-only setting or a suitable attachment without an aggressive rotating brush. Attend to accidental spills promptly by blotting gently with a clean, absorbent cloth, avoiding vigorous rubbing that could disturb the direction or texture of the pile. Follow the manufacturer's care instructions for more extensive cleaning.

As with other directional textile piles, brushing, vacuuming or walking across the surface may temporarily alter the direction of the fibres, resulting in visible differences in shading. This is a normal characteristic of the material and its light-reflective finish.

An anti-slip underlay is recommended, particularly when positioning the rug on smooth flooring, to help minimise movement and provide additional stability.

The Nova 3370 Multi Rug is particularly well suited to modern, contemporary, transitional, eclectic and nature-inspired interiors, where its combination of warm neutrals and expressive multicoloured stripes can introduce pattern and visual interest while maintaining a balanced appearance. Its varied palette makes it especially versatile for coordinating with different furniture colours, natural materials and decorative accessories.

In a contemporary living room, the rug works particularly well with cream, ivory, oatmeal, beige and light grey sofas, allowing the burgundy, terracotta, navy blue, purple and olive green stripes to become a decorative focal point. The substantial light neutral sections help connect the rug to pale upholstery, while the deeper colours introduce warmth, contrast and definition.

The rug is particularly effective alongside natural oak flooring, walnut furniture and warm timber finishes, where the terracotta, rust, beige and earthy brown shades complement the natural colours of the wood. Olive green and sage introduce a further organic element, while navy blue and purple provide cooler contrast.

For interiors featuring warmer colour schemes, the rug can be paired with terracotta cushions, rust-coloured throws, burgundy accessories and warm neutral upholstery. These shades can be repeated selectively throughout the room to create a coordinated appearance without requiring every colour within the rug to be represented.

The navy blue and purple stripes also allow the rug to complement cooler interior schemes. Denim blue cushions, navy upholstery, muted lavender accessories or slate blue decorative pieces can be used to highlight the cooler colours, while the cream and beige background sections maintain a warm, balanced foundation.

The horizontal striped design works particularly well in contemporary spaces featuring clean architectural lines, simple furniture and understated decorative accessories. Its irregular bands create a sense of movement across the floor, while the distressed finish softens the overall pattern and introduces a relaxed, artistic quality.

In Scandinavian-inspired interiors, the rug can be paired with pale oak furniture, cream upholstery, natural linen and muted green accessories, creating a light, welcoming colour scheme with additional warmth from the terracotta and burgundy stripes. The cream and oatmeal sections help maintain a natural appearance, while the multicoloured detailing introduces decorative interest.

For more eclectic interiors, the combination of burgundy, terracotta, navy, purple and olive green provides opportunities to coordinate with a wider range of decorative elements, including colourful artwork, patterned cushions, textured throws and mixed wood finishes. The softly distressed stripe pattern helps bring these different colours together within a single coordinated design.

In bedrooms, the Nova 3370 can provide a decorative foundation beneath a neutral upholstered bed, particularly when paired with cream bedding, warm beige throws, muted terracotta cushions or olive green accessories. The broad light neutral stripes help create a balanced appearance, while the deeper coloured bands introduce warmth and personality.

Its short, dense pile and neatly finished edges create a defined appearance beneath sofas, coffee tables, beds and occasional furniture, while the subtle shimmer and multi-textured surface add further interest as natural and artificial light changes throughout the day.

The Nova 3370 Multi Rug brings together a contemporary abstract horizontal stripe design, a carefully balanced combination of cream, ivory, oatmeal, beige, terracotta, burgundy, navy blue, purple and olive green, and a soft-touch, high-density polyester construction. Its irregular distressed bands, layered colour transitions and subtle metallic-like shimmer create a distinctive textured finish, while the durable, easy-care 7mm short pile makes it a practical and decorative addition to modern living spaces.

The 100% polyester pile has a subtle metallic-like, light-reflective sheen, which can cause colours and individual sections of the design to appear lighter, darker or more reflective depending on the viewing angle, lighting conditions and direction of the fibres.

In particular, the burgundy, navy blue, purple and olive green stripes may appear darker or more intense from certain positions, while the cream, oatmeal and beige sections may appear brighter where the light catches the surface.

Brushing, vacuuming or walking across the surface may temporarily change the direction of the pile, producing natural variations in shading and colour intensity. These directional effects are characteristic of the rug's soft-touch, multi-textured polyester construction and do not indicate a manufacturing defect.

Colours may also appear slightly different under natural daylight, artificial lighting and individual screen settings. We recommend reviewing all available product photographs, including close-up and room-setting images, alongside the detailed colour description before purchasing.