Louis De Poortere Mad Men Griff 8421 Bronx Azurite Washable Polyester Flatweave Eco-Rug. Here we find an indication of pain and disorder, of the rifts and big changes like Women’s Lib, Vietnam, The Black Panthers, May 68, but also of the creative energy of action painting in the late sixties. Over a century of skill and craftsmanship is woven into every rug we produce. Woven on Jacquard Wilton looms, each beautiful rug features multiple layers of texture, distressed areas, and intricate stitching detail to give a true vintage look.

The colours and shades present in this rug include:

• Pale Silver Grey – Dominating the background, creating a cool, contemporary base that enhances the rug’s modern aesthetic.

• Steel Grey – Layered through the abstract detailing, adding depth and a strong sense of movement across the surface.

• Azurite Blue – Richly woven into the linear accents, offering a striking contrast that introduces vibrancy and artistic flair.

• Sky Blue – Lightly speckled within distressed areas, softening the bolder tones and creating balance and texture.

The Louis De Poortere Mad Men Griff 8421 Bronx Azurite Rug blends Pale Silver Grey, Steel Grey, Azurite Blue, and Sky Blue to create a dynamic, abstract composition inspired by urban modernism. Its flatweave construction and Jacquard Wilton craftsmanship produce a refined, low-profile texture that feels smooth underfoot. Both washable and eco-friendly, this Belgian-made rug is constructed entirely from 100% polyester (including 20% recycled fibres) with a reinforced anti-slip backing. Ideal for modern apartments, open-plan living rooms, and contemporary interiors, the Bronx Azurite brings cool sophistication and a touch of bold artistry to any setting.

Available in different colours, their timeless appeal suits every type of decorative style, whether modern or classical—there is a rug to complement your décor. Crafted in a fashionable flatweave construction, all our rugs are hand-finished with reinforced corners and an anti-slip layer for a secure fit.

There is also a superb choice of sizes available, as each rug is woven in 7 standard sizes ranging from 60 × 90 cm to 280 × 360 cm, ensuring there is a size that’s just right for every room in the home.

When it comes to beautiful products to decorate your home, we understand you desire exceptional quality and a uniquely personal style. We also recognise that the future of the planet is a concern for us all. Our Eco rugs address both issues, offering you an eco-friendly alternative that moves towards circularity without compromising on style.

Enjoy the beauty of your Eco rug, knowing you’re choosing a better future. We’re committed to protecting the environment for future generations, so we’ve crafted a collection that’s more sustainable and sets us on a path to circularity.

With Eco rugs, our Rug Collection 2024 adopts a mono-material polyester construction. This approach allows us to guarantee that our rugs are not only high quality but also fully recyclable. It marks a bold new generation of environmentally friendly rugs that will help preserve our planet while upholding our philosophy of creating beautiful rugs that bring utmost pleasure.

Every part of our Eco rugs is made from 100% polyester. By creating a 100% mono-material construction, we eliminate the need to separate materials, making it easier to recycle Eco rugs at the end of their lifecycle.

In terms of durability, polyester fibres are stronger and more durable than cotton. In fact, in comparisons of wear, new Eco rugs with a cotton construction showed that cotton wears out three times faster under the same usage.

The use of 100% polyester means a longer lifespan for our rugs and less frequent replacement. Polyester is endlessly recyclable without degradation in quality, giving us the potential to adopt a circular product model in the future. Recycling polyester allows us to extend the life of the materials we use, reducing the demand for new raw materials.

With our Take Care Program, we offer the best possible experience in caring for your rug, ensuring that it provides you with its maximum lifespan. We're committed to refurbishing or recycling all returned rugs. Our refurbished rugs can find a new home through second-hand sales, and damaged rugs are returned to polyester fibres.

Currently, Eco rugs are made from 100% PET, 20% of which is already recycled material (rPET). Our goal is to reach 100% recycled polyester through the rugs that the Take Care Program brings back.

KINDLY BE AWARE THAT THIS PRODUCT IS SHIPPED FROM BELGIUM. ALLOW UP TO 7 DAYS FOR DELIVERY.