Transform your space with the Laurence Llewelyn-Bowen Imperial Rich Wine/Deep Mauve/Ivory Rug, a luxurious expression of modern glamour and timeless artistry. Crafted in Turkey using metallic-look polyester yarns, this exquisite piece combines elegant design, tactile richness, and lasting durability. The smooth, metallic short pile (1 cm) gives it a gentle sheen and plush texture, while the ornate damask-inspired pattern creates an air of grandeur that perfectly captures Laurence’s signature maximalist style.

This striking rug balances deep, rich hues with a subtle shimmer, creating an inviting warmth that transforms any living room, bedroom, or dining space into a statement interior.

The colours and shades present in this rug include:

• Rich Wine – The dominant background colour, enveloping the rug in a warm, luxurious tone that exudes depth and elegance.

• Deep Mauve – Soft undertones throughout the design, adding warmth and complexity to the wine base.

• Ivory – Intricate ornate detailing that enhances contrast, bringing lightness and definition to the rich background.

• Soft Taupe – Subtle tonal contrast that softens transitions and complements the darker shades beautifully.

• Blush Beige – Delicate highlights interwoven into the pattern, adding a gentle lift and depth to the composition.

• Metallic Sheen – A fine reflective layer within the yarns, creating a shimmering surface that enhances the rug’s luxurious appeal.

The Essence of Laurence Llewelyn-Bowen Design

Renowned for his flair and creativity, Laurence Llewelyn-Bowen brings his maximalist vision to life through this captivating collection. Each rug represents more than décor—it’s an embodiment of art, texture, and self-expression.

Maximalism celebrates richness and individuality. It thrives on layers of colour, pattern, and personality, transforming spaces into reflections of character and style. Where minimalism pares back, maximalism indulges—welcoming abundance, intricacy, and decorative drama.

The Imperial range captures this philosophy through elegant metallic threads, intricate damask influences, and modern palettes that merge classic grandeur with contemporary luxury.

Design Inspiration and Detailing

At the heart of the collection lies the damask motif — a design that originated in medieval silk weaves and came to represent opulence and refinement. Laurence Llewelyn-Bowen reinterprets this timeless motif through a modern lens, layering ornate floral and foliage patterns with metallic finishes and contemporary hues.

Design Highlights:

• Pattern: Classic damask reimagined with a contemporary shimmer and refined floral detailing.

• Colour Scheme: Deep, jewel-like tones combined with warm neutrals and subtle metallics for a regal aesthetic.

• Texture: A smooth, 1 cm short pile offering a soft, velvety touch and a gentle sheen that shifts beautifully with the light.

About the Collection

The Laurence Llewelyn-Bowen Rug Collection, available at Rug Love, embodies the essence of modern maximalism—luxury, comfort, and expression. Designed for those who seek individuality and elegance, these rugs transform everyday interiors into artful living spaces.

Every rug in the range is crafted from high-quality polyester, ensuring a silky-soft feel, metallic radiance, and resilient structure suitable for modern living. Available in a palette of jewel tones, neutrals, and metallic finishes, the collection offers a statement piece for every aesthetic—from classic opulence to modern sophistication.

About Laurence Llewelyn-Bowen

Laurence Llewelyn-Bowen is one of the UK’s most celebrated interior designers, renowned for his flamboyant approach, artistic confidence, and unapologetic love for pattern and luxury. His career, spanning television, design, and interiors, has redefined the concept of expressive home styling. Each creation reflects his belief that homes should be personal, theatrical, and full of life—never ordinary.

The Imperial series encapsulates that philosophy, turning fine design into a tactile experience of beauty and personality.

Why Choose the Imperial Rug

The Imperial Wine Rug combines artisanal design and contemporary practicality, making it a standout choice for those who value style and substance. Its metallic shimmer, ornate detailing, and velvety short pile make it both luxurious and versatile.

• Durability: Machine-made in Turkey for long-lasting performance.

• Softness: Smooth, 1 cm polyester pile with a metallic finish for a refined texture.

• Elegance: Ornate damask patterning in rich wine and ivory tones with subtle shimmer.

• Comfort: A soft, inviting surface suitable for both contemporary and traditional interiors.

The Laurence Llewelyn-Bowen Imperial Wine Rug radiates elegance, warmth, and opulence, combining rich wine and mauve tones with a metallic sheen and intricate damask detailing. Its 1 cm short pile delivers a smooth, velvety feel and shimmering texture that shifts with the light, creating a refined sense of movement and luxury. Inspired by Laurence’s maximalist philosophy, this rug transforms interiors into sophisticated, character-filled spaces, balancing glamour, comfort, and enduring style.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo.