Elevate your home with the Laurence Llewelyn-Bowen Imperial Slate Grey/Charcoal Grey/Ivory Rug, a masterful blend of metallic sophistication and modern damask elegance. Expertly crafted in Turkey using metallic-look polyester yarns, this striking rug delivers both visual opulence and lasting durability. The smooth, short 1 cm pile provides a plush yet sleek texture, while its subtle metallic sheen enhances depth, movement, and luxury underfoot.

The intricate damask-inspired pattern evokes timeless grandeur, while the cool grey palette adds a refined contemporary edge, making this rug the perfect balance of tradition and modernity.

The colours and shades present in this rug include:

• Slate Grey – Serving as the dominant background colour, establishing a cool and contemporary foundation.

• Charcoal Grey – Adding depth and shadow within the ornate design for a sense of layered dimension.

• Ivory – Highlighting the intricate damask detailing, creating elegant contrast against the darker base.

• Soft Taupe – Introducing subtle warmth that balances the cool grey tones for a harmonious finish.

• Pale Silver – Providing delicate highlights that enhance the metallic sheen and visual movement.

• Metallic Sheen – A reflective finish woven through the fibres, amplifying light and lending the rug a sophisticated shimmer.

The Essence of Laurence Llewelyn-Bowen Design

Laurence Llewelyn-Bowen, celebrated for his opulent and theatrical design philosophy, brings his signature maximalist flair to the Imperial series. Each rug embodies his belief that interiors should be rich in texture, personality, and expressive beauty, transforming everyday spaces into immersive experiences.

Maximalism embraces abundance and individuality, where every pattern and tone contributes to a story of luxury and depth. Unlike minimalism’s restraint, maximalism thrives on contrast, intricacy, and layered design—qualities that define every piece in this exceptional collection.

Design Inspiration and Detailing

At the core of the Imperial range lies the historic damask motif—a symbol of refinement since its origins in medieval silk weaving. Laurence reimagines this timeless design with modern metallic finishes, soft-touch textures, and contemporary tonal palettes, creating a sophisticated fusion of heritage and innovation.

Design Highlights:

• Pattern: Traditional damask reinterpreted with a modern metallic twist.

• Colour Scheme: Cool slate and charcoal tones balanced with soft taupe and ivory accents.

• Texture: A smooth 1 cm short pile that feels soft underfoot while showcasing a refined shimmer.

About the Collection

The Laurence Llewelyn-Bowen Rug Collection, available exclusively at Rug Love, celebrates the essence of modern maximalism through exquisite craftsmanship and striking visual detail. Each rug combines ornate damask influences with metallic yarns and contemporary palettes, resulting in a collection that feels both timeless and forward-thinking.

Machine-made from premium polyester, these rugs offer luxury, practicality, and long-lasting performance, ideal for living rooms, bedrooms, or dining spaces seeking a sophisticated focal point. Available in a curated selection of colours — from deep jewel hues to neutral metallics — every piece reflects Laurence’s unmistakable aesthetic of glamour and artistry.

About Laurence Llewelyn-Bowen

A celebrated British designer and television personality, Laurence Llewelyn-Bowen is renowned for his flamboyant maximalist style. His work combines bold patterning, rich textures, and a sense of theatrical grandeur that transforms interiors into expressions of individuality. With this collection, he continues to redefine accessible luxury — inviting homeowners to embrace expressive, character-driven design.

Why Choose the Imperial Rug

The Imperial Slate Rug encapsulates modern elegance and Laurence Llewelyn-Bowen’s passion for detail. Its textured damask design, metallic shimmer, and short, soft-touch pile make it a standout feature in any interior.

• Durability: Expertly machine-made in Turkey for precision and resilience.

• Softness: A 1 cm smooth polyester pile offering a silky feel underfoot.

• Aesthetic Appeal: Metallic yarns and layered tones bring dimension and light reflection.

• Versatility: Perfect for modern, transitional, and classic interiors seeking an elevated finish.

The Laurence Llewelyn-Bowen Imperial Slate Rug exudes contemporary grandeur through its metallic damask design and luxurious short pile. The interplay of Slate Grey, Charcoal, Ivory, and Pale Silver tones creates a sophisticated palette that reflects light beautifully while maintaining a soft, tactile feel. Combining artistic expression, comfort, and durability, this rug captures the essence of Laurence Llewelyn-Bowen’s maximalist vision — a statement of timeless style and refined modern elegance.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo.