Transform your home with the Laurence Llewelyn-Bowen Imperial Midnight Blue Rug, a captivating blend of modern luxury, ornate design, and metallic sophistication. Expertly crafted in Turkey using metallic-look polyester yarns, this rug offers both refined style and lasting durability. The smooth, short 1 cm pile provides a soft, velvety texture underfoot, while the subtle shimmer finish enhances depth and movement across its intricate damask pattern.

The Imperial Midnight Blue Rug embodies timeless opulence with its deep blue hues and intricate detailing — a perfect statement piece for modern, classic, or transitional interiors seeking a touch of glamour and grandeur.

The colours and shades present in this rug include:

• Midnight Blue – The dominant background colour, providing a deep, rich foundation that evokes elegance and serenity.

• Navy Blue – Layered tones that introduce dimension and depth, enriching the overall composition.

• Ivory – Intricately woven through the damask pattern, adding luminous contrast and highlighting the ornate detailing.

• Charcoal Grey – Subtle accents within the design, enhancing shadow and texture to create visual balance.

• Pale Beige – Soft highlights woven delicately throughout, offering warmth and gentle contrast against the darker tones.

• Metallic Sheen – A refined reflective finish that shimmers beautifully in changing light, accentuating the rug’s luxurious appeal.

The Essence of Laurence Llewelyn-Bowen Design

Laurence Llewelyn-Bowen is celebrated for his distinctive maximalist philosophy — a design approach that embraces drama, depth, and expression. His creations invite you to celebrate pattern, texture, and individuality, transforming everyday interiors into richly layered works of art.

Maximalism moves beyond simplicity, championing abundance and detail. It invites an emotional connection with your space — where colour, light, and pattern coexist harmoniously to express confidence and sophistication.

The Imperial collection perfectly encapsulates this ethos, marrying historic grandeur with modern materials and metallic refinement.

Design Inspiration and Detailing

Drawing inspiration from the ornate damask motifs of classical design, the Imperial range reinterprets these intricate patterns for the contemporary home. Traditionally woven into fine silks, these motifs once symbolised elegance and affluence; now, through Laurence’s modern reinterpretation, they exude timeless sophistication with a bold, reflective finish.

Design Highlights:

• Pattern: Classical damask motifs reimagined with shimmering metallic yarns and deep tonal contrasts.

• Colour Scheme: Rich midnight and navy hues paired with ivory and pale beige for balance and elegance.

• Texture: A smooth 1 cm short pile that feels sumptuously soft while reflecting light to reveal the rug’s layered design.

About the Collection

The Laurence Llewelyn-Bowen Rug Collection, available exclusively at Rug Love, redefines modern luxury through artistry and texture. Each rug within the collection is designed to embody refined glamour and expressive individuality, merging traditional influences with contemporary materials and craftsmanship.

Machine-made from high-quality polyester, these rugs feature metallic sheen, tactile softness, and durability suitable for today’s living spaces. With an array of colours ranging from deep jewel tones to elegant neutrals, the collection offers something for every style — from bold statement interiors to subtle sophistication.

About Laurence Llewelyn-Bowen

Laurence Llewelyn-Bowen is one of Britain’s most renowned designers, known for his flamboyant personality and unmistakable sense of luxury. His work celebrates creativity, pattern, and self-expression, inspiring homeowners to embrace richness and individuality in their interiors.

With this exclusive rug series, Laurence continues his legacy of making opulent design accessible, blending artful patterning with everyday functionality.

Why Choose the Imperial Rug

The Imperial Midnight Rug brings together depth, luxury, and craftsmanship, making it a stunning centrepiece for any setting. Its rich blue palette, metallic detailing, and classic damask pattern add visual drama while remaining elegant and versatile.

• Durability: Precision machine-made in Turkey for enduring quality.

• Softness: A 1 cm smooth polyester pile offering a silky, comfortable texture.

• Shimmer Finish: Metallic yarns that enhance light reflection and depth.

• Versatility: Ideal for modern, transitional, and classic interiors seeking refined impact.

The Laurence Llewelyn-Bowen Imperial Midnight Rug radiates elegance and sophistication, blending deep Midnight Blue and Navy tones with ornate Ivory and Charcoal accents. Its 1 cm short pile and metallic shimmer give the rug a velvety texture and dynamic luminosity, while the damask design adds timeless grandeur. Reflecting Laurence’s maximalist design philosophy, this rug transforms interiors with bold artistry, luxurious texture, and a refined sense of modern glamour.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo.