Transform your home with the Laurence Llewelyn-Bowen Imperial Cool Grey/Charcoal Grey/Ivory Rug, an elegant fusion of metallic glamour, ornate design, and modern sophistication. Crafted in Turkey using metallic-look polyester yarns, this luxurious rug offers the perfect blend of style, comfort, and durability. Its smooth, short 1 cm pile provides a soft, velvety touch, while the metallic sheen adds a subtle reflective quality that enhances the intricate damask detailing.

Designed by Laurence Llewelyn-Bowen, renowned for his bold and expressive interiors, the Imperial Grey Rug brings an aura of refinement and understated luxury to living rooms, bedrooms, and dining spaces alike.

The colours and shades present in this rug include:

• Cool Grey – The dominant background tone, creating a calm and contemporary foundation that complements any interior.

• Charcoal Grey – Adding subtle depth and shadow within the design to accentuate the damask pattern.

• Ivory – Highlighting the ornate motifs, bringing lightness, balance, and definition to the overall look.

• Silver – Introducing refined metallic undertones that enhance the sheen and elevate the rug’s elegant appeal.

• Pale Beige – Soft contrast elements woven delicately throughout, adding warmth and tonal harmony.

• Metallic Sheen – A gentle reflective finish that enhances the sense of movement and luxurious shimmer.

The Essence of Laurence Llewelyn-Bowen Design

With his signature maximalist vision, Laurence Llewelyn-Bowen redefines modern luxury by embracing texture, pattern, and expressive detailing. His philosophy celebrates homes that tell a story — where every element contributes to an atmosphere of creativity, individuality, and confidence.

Maximalism is not about excess; it’s about celebration — the layering of pattern, tone, and form to create interiors rich in personality. The Imperial collection captures this perfectly, combining classical artistry with modern materials and metallic threads that lend each piece a distinctive, luminous quality.

Design Inspiration and Detailing

The Imperial Grey Rug draws inspiration from traditional damask motifs, historically woven into fine silks to symbolise prestige and craftsmanship. Laurence Llewelyn-Bowen reimagines these timeless patterns with contemporary hues, metallic finishes, and soft-touch textures, creating an exquisite marriage of heritage and innovation.

Design Highlights:

• Pattern: Classical damask motifs reinterpreted through modern, shimmering finishes.

• Colour Scheme: A sophisticated combination of cool grey, ivory, and silver, balanced by pale beige warmth.

• Texture: A smooth, 1 cm short pile that feels soft and tactile, with a light-reflective sheen for added depth.

About the Collection

The Laurence Llewelyn-Bowen Rug Collection, exclusive to Rug Love, embodies luxury craftsmanship and artistic expression. Each rug in the collection is meticulously designed to deliver elegance, comfort, and versatility — combining timeless damask influences with modern material technology.

Machine-made in Turkey from premium polyester, the rugs offer a silky-smooth surface, low-maintenance practicality, and durability, making them suitable for both contemporary and classic interiors. Available in a curated palette of rich jewel tones and soft neutrals, the collection allows every home to experience the glamour of Laurence Llewelyn-Bowen’s distinctive style.

About Laurence Llewelyn-Bowen

Laurence Llewelyn-Bowen is one of Britain’s most iconic interior designers, celebrated for his opulent design approach and theatrical sense of elegance. His work champions self-expression, encouraging homeowners to embrace individuality and creativity. Through his rugs, Laurence brings his design philosophy to life — merging traditional artistry with modern practicality to create statement pieces for the home.

Why Choose the Imperial Rug

The Imperial Grey Rug is the perfect choice for those seeking sophisticated simplicity with a luxurious twist. The intricate damask pattern, metallic highlights, and soft-touch texture make it a versatile piece that elevates any setting.

• Durability: Expertly machine-made in Turkey for lasting quality.

• Softness: A 1 cm smooth polyester pile offering exceptional softness and sheen.

• Aesthetic Appeal: Metallic yarns introduce depth, texture, and gentle luminosity.

• Versatility: Ideal for both modern and traditional spaces, blending seamlessly into a variety of colour schemes.

The Laurence Llewelyn-Bowen Imperial Grey Rug embodies timeless refinement and modern elegance. The interplay of Cool Grey, Charcoal, Ivory, and Silver tones creates a serene yet sophisticated look, elevated by the soft metallic sheen and intricate damask pattern. With its 1 cm short pile and silky-soft texture, this rug offers both comfort and luxury, reflecting Laurence’s celebrated maximalist philosophy — where pattern, texture, and craftsmanship unite to create truly expressive interiors.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo.