Illuminate your home with the Laurence Llewelyn-Bowen Imperial Warm Gold/Champagne/Ivory Rug, a radiant blend of classic opulence and modern refinement. Meticulously crafted in Turkey using metallic-look polyester yarns, this luxurious rug combines durability, texture, and sheen to create a piece that exudes timeless elegance. The smooth, short 1 cm pile delivers a soft, velvety feel underfoot, while the metallic shimmer accentuates the intricate damask-inspired pattern, casting subtle reflections that shift beautifully with the light.

This statement rug embodies the signature Laurence Llewelyn-Bowen philosophy — where grandeur meets contemporary living. Perfect for living rooms, dining areas, and bedrooms, it adds warmth, depth, and effortless sophistication to any interior.

The colours and shades present in this rug include:

• Warm Gold – The dominant background colour, radiating richness and warmth for a luxurious, inviting look.

• Champagne Gold – Soft metallic accents that catch the light delicately, enhancing the rug’s overall glow.

• Ivory – Used throughout the ornate detailing, offering clarity and definition against the golden backdrop.

• Silver Grey – Subtle undertones that balance the warmth of the gold with cooler highlights for depth.

• Pale Beige – Gentle tonal contrasts woven throughout, softening the palette and adding harmony.

• Metallic Sheen – A refined shimmer finish that creates a dynamic, light-catching surface with a high-end appeal.

The Essence of Laurence Llewelyn-Bowen Design

Known for his bold maximalist approach, Laurence Llewelyn-Bowen infuses each piece with his distinctive sense of drama, luxury, and self-expression. His designs celebrate pattern, texture, and personality, transforming ordinary spaces into statements of artistry and confidence.

Maximalism, at its core, embraces the beauty of abundance — the layering of colour, texture, and detail to create interiors that feel both lived-in and elevated. The Imperial Gold Rug epitomises this philosophy, offering an elegant balance of richness, warmth, and contemporary metallic sophistication.

Design Inspiration and Detailing

Inspired by the ornate damask motifs once woven into regal silks, the Imperial range reimagines this timeless design for modern interiors. The addition of metallic yarns, modern colour palettes, and luxurious soft-touch textures elevates each piece into a contemporary work of art.

Design Highlights:

• Pattern: Classical damask design interpreted through a modern lens with metallic shimmer.

• Colour Scheme: A radiant blend of gold, ivory, and silver, harmonised with soft beige accents.

• Texture: A smooth, 1 cm short pile that feels silky and refined, accentuated by light-reflective threads.

About the Collection

The Laurence Llewelyn-Bowen Rug Collection, exclusive to Rug Love, celebrates luxury and personality through exceptional craftsmanship and design. Each rug merges ornate patterning with modern durability, creating pieces that are both striking and practical.

Crafted from premium polyester using precision machine weaving in Turkey, the rugs offer a silky-soft surface, easy maintenance, and long-lasting quality. Available in a variety of jewel tones and elegant neutrals, the collection allows you to bring Laurence’s signature style into any room — from contemporary spaces to classically inspired interiors.

About Laurence Llewelyn-Bowen

Laurence Llewelyn-Bowen is one of Britain’s leading interior designers, celebrated for his theatrical style and celebration of maximalist elegance. His designs fuse historic influences with modern flair, creating interiors filled with passion, detail, and storytelling. Through this exclusive rug series, Laurence extends his design philosophy — blending luxury, creativity, and functionality for everyday living.

Why Choose the Imperial Rug

The Imperial Gold Rug is a true embodiment of luxurious comfort and artistic design, bringing warmth and sophistication to any home. Its metallic shimmer, soft-touch finish, and ornate damask detailing make it a standout centrepiece for both modern and traditional spaces.

• Durability: Expertly machine-made in Turkey for precision and lasting quality.

• Softness: A 1 cm smooth polyester pile offering plush comfort underfoot.

• Visual Appeal: Reflective gold tones and metallic threads add vibrancy and light.

• Versatility: Suitable for living rooms, bedrooms, and statement areas that demand elegance.

The Laurence Llewelyn-Bowen Imperial Gold Rug exudes luxury and radiance, combining Warm Gold, Champagne Gold, Ivory, and Silver Grey tones for a beautifully balanced composition. Its 1 cm short pile offers a smooth, soft-touch texture with a metallic sheen that captures light and movement. Blending classic damask artistry with modern shimmer, this rug is a timeless statement piece that encapsulates Laurence Llewelyn-Bowen’s maximalist philosophy — rich in detail, refined in finish, and undeniably elegant.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo.