Transform your home with the Laurence Llewelyn-Bowen Imperial Soft Blue/Sky Blue/Ivory Rug, a graceful fusion of modern sophistication, ornate detailing, and metallic luxury. Expertly crafted in Turkey using metallic-look polyester yarns, this rug combines lasting durability with an elegant soft-touch texture. The smooth, short 1 cm pile provides a velvety underfoot feel, while the metallic sheen enhances the design’s depth and light reflection for an effortlessly refined look.

This stunning piece embodies Laurence Llewelyn-Bowen’s celebrated maximalist aesthetic, bringing a sense of timeless grandeur and tranquil beauty to any living space.

The colours and shades present in this rug include:

• Soft Blue – The dominant background colour, offering a calming and elegant foundation that enhances the rug’s metallic lustre.

• Sky Blue – Variations within the pattern create gentle tonal depth, adding movement and dimension to the design.

• Ivory – Intricate damask detailing woven throughout, introducing contrast and sophistication.

• Silver Grey – Subtle undertones that complement the cool blue palette with a delicate shimmer.

• Pale Beige – Soft highlights providing warmth and balance against the cooler tones.

• Metallic Sheen – A refined, light-reflective finish that enriches the design with luminous elegance.

The Essence of Laurence Llewelyn-Bowen Design

Laurence Llewelyn-Bowen, known for his bold maximalist philosophy, transforms classic influences into modern luxury. His designs celebrate pattern, personality, and texture, elevating interiors with artistic flair and timeless appeal.

Maximalism encourages richness and individuality — where layered colours, patterns, and textures create warmth and emotion. The Imperial Blue Rug perfectly reflects this ethos, harmonising historic damask elegance with contemporary metallic beauty.

Design Inspiration and Detailing

Drawing inspiration from traditional damask motifs — once symbolic of craftsmanship and opulence — the Imperial collection reinterprets this iconic design for today’s homes. The addition of metallic threads and a smooth, shimmering finish gives this piece a modern yet enduring charm.

Design Highlights:

• Pattern: Classic damask reimagined with metallic accents for contemporary refinement.

• Colour Scheme: Layered tones of soft blue, ivory, and silver with delicate beige highlights.

• Texture: A 1 cm smooth short pile offering a silky touch and elegant light reflection.

About the Collection

The Laurence Llewelyn-Bowen Rug Collection, available exclusively at Rug Love, celebrates luxury and artistry through intricate craftsmanship and expressive detail. Designed to make a statement, each rug unites modern practicality with timeless elegance, transforming everyday interiors into refined, characterful spaces.

Made from premium polyester, each rug features a soft, metallic sheen, durable construction, and machine-woven precision for consistent quality. With a palette spanning from deep jewel tones to soft neutrals, this collection reflects Laurence’s iconic fusion of classic design and modern sensibility.

About Laurence Llewelyn-Bowen

Laurence Llewelyn-Bowen is one of Britain’s most esteemed interior designers, recognised for his theatrical approach, ornate style, and commitment to expressive design. His philosophy encourages homeowners to create spaces filled with emotion, texture, and elegance, rather than minimal restraint.

Through this rug collection, Laurence extends his vision — transforming timeless artistic influences into accessible modern luxury.

Why Choose the Imperial Rug

The Imperial Blue Rug exemplifies refined beauty and versatility, blending classic patterning with a serene, modern palette. The gentle metallic shimmer enhances its texture, making it an ideal centrepiece for elegant living rooms, bedrooms, or serene open-plan interiors.

• Durability: Machine-woven in Turkey for long-lasting quality.

• Softness: A 1 cm smooth polyester pile for a soft, plush texture.

• Visual Appeal: Metallic sheen enhances colour depth and light reflection.

• Versatility: Ideal for both contemporary and traditional interiors.

The Laurence Llewelyn-Bowen Imperial Blue Rug combines Soft Blue, Sky Blue, Ivory, and Silver Grey tones to create a tranquil yet sophisticated statement. Its 1 cm smooth short pile offers a velvety soft-touch texture, accentuated by a metallic sheen that plays beautifully with light. Capturing Laurence’s maximalist spirit, this rug blends classical design and modern refinement, offering a timeless, luxurious addition to your home décor.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo.