{"product_id":"korra-loop-flatweave-natural-cream-linen-runner","title":"Korra Loop Jute \u0026 Wool Blend Flatweave Natural\/Cream\/Linen runner","description":"\u003cp data-start=\"254\" data-end=\"788\"\u003eThe \u003cstrong\u003eKorra Loop Wool\/Jute Blend Flatweave Natural\/Cream\/Linen Runner\u003c\/strong\u003e is a beautifully \u003cstrong data-start=\"294\" data-end=\"362\"\u003ecrafted flatweave rug made from a natural blend of wool and jute\u003c\/strong\u003e, designed to bring \u003cstrong data-start=\"382\" data-end=\"426\"\u003eorganic texture and understated elegance\u003c\/strong\u003e into contemporary interiors. Woven on a traditional loom, the rug combines \u003cstrong data-start=\"502\" data-end=\"546\"\u003edurable jute fibres with soft wool loops\u003c\/strong\u003e, creating a distinctive textured surface that highlights the natural beauty of the materials. The rug features a \u003cstrong data-start=\"660\" data-end=\"694\"\u003eNatural and Cream woven centre\u003c\/strong\u003e, framed by a \u003cstrong data-start=\"708\" data-end=\"731\"\u003eLinen cotton border\u003c\/strong\u003e that provides subtle contrast and a clean, refined edge.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"1143\"\u003eThe \u003cstrong data-start=\"794\" data-end=\"856\"\u003eloop weave construction creates a rhythmic striped texture\u003c\/strong\u003e, where rows of \u003cstrong data-start=\"872\" data-end=\"923\"\u003esoft wool loops sit between natural jute fibres\u003c\/strong\u003e, producing a beautifully balanced surface with gentle depth and visual interest. This combination of materials allows the rug to maintain a \u003cstrong data-start=\"1064\" data-end=\"1096\"\u003estructured flatweave profile\u003c\/strong\u003e while offering a soft, tactile feel underfoot.\u003c\/p\u003e\n\u003cp data-start=\"1145\" data-end=\"1486\"\u003eCrafted using a \u003cstrong data-start=\"1161\" data-end=\"1193\"\u003epowerloom technique in India\u003c\/strong\u003e, the Korra rug reflects the beauty of \u003cstrong data-start=\"1232\" data-end=\"1282\"\u003enatural fibres and traditional weaving methods\u003c\/strong\u003e, allowing the textures of wool and jute to create a warm and organic character. The natural fibres introduce subtle variations in tone and texture, giving each rug a distinctive and authentic appearance.\u003c\/p\u003e\n\u003cp data-start=\"1488\" data-end=\"1947\"\u003eWith a \u003cstrong data-start=\"1495\" data-end=\"1545\"\u003elow flatweave pile height of approximately 6mm\u003c\/strong\u003e and a \u003cstrong data-start=\"1552\" data-end=\"1601\"\u003epile weight of around 1.9 kg per square metre\u003c\/strong\u003e, the Korra Loop rug provides a \u003cstrong data-start=\"1633\" data-end=\"1704\"\u003edurable yet comfortable surface suitable for everyday living spaces\u003c\/strong\u003e. The rug is finished with a \u003cstrong data-start=\"1733\" data-end=\"1754\"\u003eTPR latex backing\u003c\/strong\u003e, helping to improve stability while maintaining the flexibility of the flatweave construction. For additional safety, \u003cstrong data-start=\"1873\" data-end=\"1913\"\u003ean anti-slip underlay is recommended\u003c\/strong\u003e, particularly on smooth flooring.\u003c\/p\u003e\n\u003cp data-start=\"1949\" data-end=\"2189\"\u003eThe Korra collection is designed to complement \u003cstrong data-start=\"1996\" data-end=\"2071\"\u003emodern interiors, Scandinavian styling, and relaxed contemporary spaces\u003c\/strong\u003e, offering a natural and textural foundation that pairs beautifully with neutral décor palettes and organic materials.\u003c\/p\u003e\n\u003chr data-start=\"2191\" data-end=\"2194\"\u003e\n\u003ch2 data-section-id=\"1tv8tl4\" data-start=\"2196\" data-end=\"2254\"\u003e\u003cstrong data-start=\"2199\" data-end=\"2254\"\u003eThe colours and shades present in this runner include:\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"2256\" data-end=\"2725\"\u003e\n\u003cli data-section-id=\"t3f28w\" data-start=\"2256\" data-end=\"2384\"\u003e\n\u003cp data-start=\"2258\" data-end=\"2384\"\u003e\u003cstrong data-start=\"2258\" data-end=\"2283\"\u003eSoft Cream Wool Loops\u003c\/strong\u003e – The dominant tone created by the wool loops that provide softness and warmth across the surface.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1x6h1xx\" data-start=\"2385\" data-end=\"2516\"\u003e\n\u003cp data-start=\"2387\" data-end=\"2516\"\u003e\u003cstrong data-start=\"2387\" data-end=\"2411\"\u003eNatural Jute Stripes\u003c\/strong\u003e – Linear jute fibres woven between the wool loops that introduce subtle texture and natural variation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1jysnwg\" data-start=\"2517\" data-end=\"2624\"\u003e\n\u003cp data-start=\"2519\" data-end=\"2624\"\u003e\u003cstrong data-start=\"2519\" data-end=\"2546\"\u003eWarm Natural Undertones\u003c\/strong\u003e – The wool and jute blend produces earthy neutral tones throughout the rug.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"n5prbf\" data-start=\"2625\" data-end=\"2725\"\u003e\n\u003cp data-start=\"2627\" data-end=\"2725\"\u003e\u003cstrong data-start=\"2627\" data-end=\"2650\"\u003eLinen Cotton Border\u003c\/strong\u003e – A soft linen-toned border that frames the rug with understated contrast.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2727\" data-end=\"2730\"\u003e\n\u003cp data-start=\"2732\" data-end=\"3513\"\u003eThe \u003cstrong data-start=\"2736\" data-end=\"2776\"\u003eKorra Loop Wool\/Jute Blend Flatweave Natural\/Cream\/Linen Runner\u003c\/strong\u003e combines \u003cstrong data-start=\"2786\" data-end=\"2832\"\u003enatural materials with contemporary design\u003c\/strong\u003e, creating a rug that feels both \u003cstrong data-start=\"2865\" data-end=\"2889\"\u003etextured and refined\u003c\/strong\u003e. The interplay between \u003cstrong data-start=\"2913\" data-end=\"2956\"\u003esoft wool loops and natural jute fibres\u003c\/strong\u003e creates a subtle striped effect that enhances the minimalist aesthetic while maintaining an organic character. Crafted from a \u003cstrong data-start=\"3083\" data-end=\"3114\"\u003e62% wool and 38% jute blend\u003c\/strong\u003e, woven in \u003cstrong data-start=\"3125\" data-end=\"3134\"\u003eIndia\u003c\/strong\u003e, and finished with a \u003cstrong data-start=\"3156\" data-end=\"3190\"\u003edurable flatweave construction\u003c\/strong\u003e, the Korra Loop rug offers a practical and sustainable choice for modern homes. Its blend of \u003cstrong data-start=\"3284\" data-end=\"3374\"\u003eSoft Cream Wool Loops, Natural Jute Stripes, Warm Natural Undertones, and Linen Border\u003c\/strong\u003e makes it ideal for \u003cstrong data-start=\"3394\" data-end=\"3464\"\u003eliving rooms, bedrooms, hallways, and contemporary interior spaces\u003c\/strong\u003e seeking warmth, texture, and natural simplicity.\u003c\/p\u003e\n\u003chr data-end=\"1433\" data-start=\"1430\"\u003e\n\u003cp data-start=\"1410\" data-end=\"1890\"\u003e\u003cmeta charset=\"utf-8\"\u003e🐑 \u003cstrong data-start=\"68\" data-end=\"105\"\u003eWool Rug Characteristics\u003c\/strong\u003e\u003cbr data-start=\"105\" data-end=\"108\"\u003eOur \u003cstrong data-start=\"112\" data-end=\"134\"\u003ewool rugs\u003c\/strong\u003e are individually crafted, so each one is unique with natural variations known as \u003cstrong data-start=\"216\" data-end=\"226\"\u003eabrash\u003c\/strong\u003e in \u003cstrong data-start=\"230\" data-end=\"293\"\u003ecolour, size, design, pattern, yarn, stitching, and texture\u003c\/strong\u003e. \u003cstrong data-start=\"298\" data-end=\"333\"\u003eShedding is normal and expected\u003c\/strong\u003e with all wool rugs — sometimes lasting for the rug’s \u003cstrong data-start=\"387\" data-end=\"402\"\u003eentire life\u003c\/strong\u003e — but it does not affect \u003cstrong data-start=\"428\" data-end=\"442\"\u003edurability\u003c\/strong\u003e. \u003cstrong data-start=\"447\" data-end=\"481\"\u003eLoose fibres and stray threads\u003c\/strong\u003e can simply be \u003cstrong data-start=\"496\" data-end=\"536\"\u003etrimmed with scissors (never pulled)\u003c\/strong\u003e to avoid damage. These natural characteristics, along with \u003cstrong data-start=\"599\" data-end=\"675\"\u003emixed yarn colours, slight imperfections, and subtle texture differences\u003c\/strong\u003e, add \u003cstrong data-start=\"681\" data-end=\"707\"\u003echarm and authenticity\u003c\/strong\u003e rather than being faults. \u003cstrong data-start=\"737\" data-end=\"764\"\u003eSynthetic latex backing\u003c\/strong\u003e may create a \u003cstrong data-start=\"778\" data-end=\"797\"\u003etemporary smell\u003c\/strong\u003e, and \u003cstrong data-start=\"803\" data-end=\"811\"\u003ewool\u003c\/strong\u003e may have a \u003cstrong data-start=\"823\" data-end=\"848\"\u003enatural, earthy scent\u003c\/strong\u003e which \u003cstrong data-start=\"855\" data-end=\"874\"\u003efades over time\u003c\/strong\u003e. If you prefer a \u003cstrong data-start=\"895\" data-end=\"921\"\u003eperfectly uniform look\u003c\/strong\u003e, \u003cstrong data-start=\"923\" data-end=\"954\"\u003emachine-made synthetic rugs\u003c\/strong\u003e may be more suitable, and any \u003cstrong data-start=\"985\" data-end=\"997\"\u003eexchange\u003c\/strong\u003e will still have its own \u003cstrong data-start=\"1022\" data-end=\"1043\"\u003eunique variations\u003c\/strong\u003e. Please review our \u003cstrong data-start=\"1066\" data-end=\"1081\"\u003edisclaimers\u003c\/strong\u003e in the \u003cstrong data-start=\"1089\" data-end=\"1100\"\u003echatbot\u003c\/strong\u003e before purchasing.\u003c\/p\u003e\n\u003chr data-end=\"1433\" data-start=\"1430\"\u003e\n\u003cp data-start=\"1410\" data-end=\"1890\"\u003e\u003cmeta charset=\"utf-8\"\u003e🌾 \u003cstrong data-end=\"253\" data-start=\"208\"\u003eJute \u0026amp; Sisal Rug Characteristics\u003c\/strong\u003e\u003cbr data-end=\"256\" data-start=\"253\"\u003eOur \u003cstrong data-end=\"292\" data-start=\"269\"\u003eJute and Sisal rugs\u003c\/strong\u003e are crafted from \u003cstrong data-end=\"339\" data-start=\"310\"\u003e100% natural plant fibres\u003c\/strong\u003e, so each one is unique with natural variations known as \u003cem data-end=\"404\" data-start=\"396\"\u003eabrash\u003c\/em\u003e in \u003cstrong data-end=\"471\" data-start=\"408\"\u003ecolour, size, design, pattern, yarn, stitching, and texture\u003c\/strong\u003e. Imperfections such as \u003cstrong data-end=\"577\" data-start=\"495\"\u003emixed yarn tones, loose threads, weave irregularities, and mild fibre shedding\u003c\/strong\u003e are normal and part of their charm, not faults. These natural features give every rug its own authentic character and ensure no two are ever identical. Natural plant fibres like \u003cstrong data-end=\"788\" data-start=\"759\"\u003eJute, Sisal, and Seagrass\u003c\/strong\u003e may have a \u003cstrong data-end=\"825\" data-start=\"800\"\u003emild straw-like aroma\u003c\/strong\u003e when new, which fades with ventilation. Most are \u003cstrong data-end=\"889\" data-start=\"875\"\u003elatex-free\u003c\/strong\u003e, though any synthetic latex backing can cause a temporary new rug smell. Pet owners should note that claws can catch and pull natural fibres.If you prefer a perfectly uniform appearance, a \u003cstrong data-end=\"1135\" data-start=\"1083\"\u003ehandmade or natural fibre rug may not be for you\u003c\/strong\u003e, and we suggest a \u003cstrong data-end=\"1184\" data-start=\"1154\"\u003emachine-made synthetic rug\u003c\/strong\u003e for a more consistent look. Even exchanged items will have their own unique differences. Please review our \u003cstrong data-end=\"1322\" data-start=\"1292\"\u003edisclaimers in the chatbot\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003ePlain\/Border\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eNatural\/Cream\/Linen\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eKorra\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Type\u003c\/td\u003e\n\u003ctd\u003eFlatweave\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height(mm)\u003c\/td\u003e\n\u003ctd\u003e6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight Per SQM (kg)\u003c\/td\u003e\n\u003ctd\u003e1.9\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial Composition\u003c\/td\u003e\n\u003ctd\u003e62% Wool \u0026amp; 38% Jute\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eIndia\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnti-Slip Recommended?\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBacking\u003c\/td\u003e\n\u003ctd\u003eTPR Latex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003ePowerloom\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003eWool, Sustainable, Premium\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare Instructions\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Asiatic Carpets","offers":[{"title":"Natural\/Cream\/Linen \/ 068 x 240 cm Runner \/ Pre-Order: Stock Due Approx: 28-06-2026","offer_id":57100136055166,"sku":"KORR068240LLIN","price":115.07,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/korra_loop_108f3a69-7ef6-42cf-9299-2eb628059454.jpg?v=1773506665","url":"https:\/\/www.ruglove.co.uk\/products\/korra-loop-flatweave-natural-cream-linen-runner","provider":"Rug Love","version":"1.0","type":"link"}