Add a touch of earthy sophistication with the Grove Chunky Woven Jute Rug in Denim – a beautifully textured, sustainable piece that balances rustic charm with modern style. Part of the Grove Collection, this rug is handmade in India using 100% natural jute fibres and crafted into a chunky, reversible flatweave. Its substantial weight (approx. 4.4kg per m²) ensures a durable and robust construction, making it well-suited for high-traffic areas while maintaining a stylish, organic look.

The denim-inspired colourway blends cool, muted blue tones with natural jute, offering a subtle pop of colour while preserving the grounded, neutral feel that makes the Grove range so versatile. Finished with a short, simple fringe, this rug adds artisanal character to any interior.

Key Features:

• Style: Plain chunky weave with simple fringe detailing

• Pile Height: Flatweave – no pile, perfect for durability and easy maintenance

• Material: 100% Jute – eco-friendly, sustainable, and biodegradable

• Construction: Handmade – each piece is unique, featuring natural variations and occasional loose threads

• Backing: Unbacked for flexibility (anti-slip underlay recommended)

• Features: Reversible, sustainable, durable, and hand-finished

• Care: Vacuum regularly using suction only (avoid beater bar); blot spills immediately with a dry cloth; avoid excessive moisture as jute is a natural fibre

The Grove Chunky Woven Jute Rug in Denim combines earthy jute texture with soft denim blue accents to create a rug that is both grounding and visually interesting. Perfect for living rooms, dining rooms, or relaxed open-plan spaces, it brings warmth, texture, and a touch of colour to any setting. The handmade construction and reversible design ensure both longevity and artisan charm, making it an ideal choice for sustainable, stylish living.

🌾 Handmade Jute & Sisal Rug Characteristics
Our handmade Jute and Sisal rugs are crafted from 100% natural plant fibres, so each one is unique with natural variations known as abrash in colour, size, design, pattern, yarn, stitching, and texture. Imperfections such as mixed yarn tones, loose threads, weave irregularities, and mild fibre shedding are normal and part of their charm, not faults. These natural features give every rug its own authentic character and ensure no two are ever identical. Natural plant fibres like Jute, Sisal, and Seagrass may have a mild straw-like aroma when new, which fades with ventilation. Most are latex-free, though any synthetic latex backing can cause a temporary new rug smell. Pet owners should note that claws can catch and pull natural fibres.If you prefer a perfectly uniform appearance, a handmade or natural fibre rug may not be for you, and we suggest a machine-made synthetic rug for a more consistent look. Even exchanged items will have their own unique differences. Please review our disclaimers in the chatbot