Elm Modern Plain Shimmer Hand-Woven Chunky Textured Varied Size Boucle High-Density Heavyweight Wool & Viscose Blend Looped Pile Ivory Rug

£1,299.99 £162.40
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Ivory

120 x 170 cm

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Ivory

160 x 230 cm

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Ivory

200 x 300 cm

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Ivory

240 x 340 cm

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Elm Modern Plain Shimmer Hand-Woven Chunky Textured Varied Size Boucle High-Density Heavyweight Wool & Viscose Blend Looped Pile Ivory Rug

Product Description:

The Elm Ivory Rug combines luxurious craftsmanship with a modern, organic texture, redefining contemporary simplicity through tactile design. Hand-woven in India using a premium blend of wool and viscose, this rug delivers a high-density, heavyweight feel, offering both substance and softness underfoot.

The varied-size bouclé weave gives the surface a distinctive dimensional character, combining tightly looped yarns with larger, irregular knots that create a naturally undulating finish. This intricate construction results in a rug that feels sumptuous and artisanal, with a deliberately uneven texture that celebrates its handcrafted nature.

Framed with a minimal durry-inspired border and subtle stitched edge, the Elm balances refined structure with raw, tactile appeal. The neutral ivory tone enhances its versatile aesthetic, making it ideal for modern, Scandinavian, or rustic-inspired interiors seeking depth, warmth, and understated luxury.


The colours and shades present in this rug include:

  • Ivory – The dominant base tone, offering a clean, airy foundation that enhances brightness and space.

  • Cream – Woven through the bouclé texture, softening contrast and adding tonal warmth.

  • Natural Wool Flecks – Visible throughout the undyed yarn, adding authenticity and organic depth.

  • Warm Grey Undertones – Subtle lowlights emerging from the viscose blend, lending gentle visual dimension.


The Elm Modern Plain Hand-Woven Chunky Textured Varied Size Bouclé High-Density Heavyweight Wool & Viscose Mix Ivory Rug showcases refined simplicity through texture. Its chunky bouclé weave blends wool’s natural resilience with the lustrous softness of viscose, resulting in a beautifully tactile surface with natural sheen and weight.

Each loop varies in size and height, creating a modern, high-low texture that feels rich and organic underfoot. At 5.1kg per m², the Elm is notably substantial, with a 4mm low-profile yet dense construction that balances comfort with structure.

Perfect for living rooms, bedrooms, and open-plan spaces, this design complements light woods, neutral palettes, and minimalist décor. The Elm collection embodies tactile luxury, artisan detail, and modern warmth, offering a timeless foundation that elevates any interior with effortless sophistication.

Featured by Instagram's @final_family_home


🐑 Handmade Wool Rug Characteristics
Our handmade wool rugs are individually crafted, so each one is unique with natural variations known as abrash in colour, size, design, pattern, yarn, stitching, and texture. Shedding is normal and expected with all wool rugs — sometimes lasting for the rug’s entire life — but it does not affect durability. Loose fibres and stray threads can simply be trimmed with scissors (never pulled) to avoid damage. These natural characteristics, along with mixed yarn colours, slight imperfections, and subtle texture differences, add charm and authenticity rather than being faults. Synthetic latex backing may create a temporary smell, and wool may have a natural, earthy scent which fades over time. If you prefer a perfectly uniform look, machine-made synthetic rugs may be more suitable, and any exchange will still have its own unique variations. Please review our disclaimers in the chatbot before purchasing.

Style Modern
Pattern Plain
Colour Ivory
Collection Elm
Pile Type Flatweave
Pile Height(mm) 4
Pile Height
Pile Weight Per SQM (kg) 5.1
Material Wool & Viscose
Material Composition 60% WOOL 25% VISCOSE 15% POLYESTER
Origin India
Anti-Slip Recommended?
Backing Latex
Construction Hand Woven
Features Premium, Hand Finished, Flatweave
Care Instructions