The Desire DSR01 Soft Grey/Ivory Rug brings refined modernity and architectural balance to any interior. Its clean linear design features a softly heathered grey base overlaid with broken stripe detailing, an elegant ivory and charcoal border, and subtly carved linear accents that introduce depth and visual interest. The overall composition achieves a calm, contemporary aesthetic that’s both structured and soothing — ideal for neutral-toned interiors, minimal lounges, and modern open-plan spaces.

Crafted in Turkey from 100% polyester, this rug offers a soft-touch finish and an 8 mm low-profile short pile that combines elegance with practicality. The metallic shimmer effect reflects and absorbs light differently depending on the angle viewed, creating a dynamic, high-low appearance that shifts between matte and lustrous tones. The machine-woven construction ensures precision and durability, while the latex backing adds grip and stability. Finished with serged edges, this modern piece delivers a perfect harmony of softness, texture, and structure — suited to busy households seeking both sophistication and ease of maintenance.

The colours and shades present in this rug include:

• Soft Grey – Serving as the primary background tone, this shade provides a calm and neutral base with a heathered finish that supports the modern design.

• Ivory – Framing the border in clean linear bands, it adds brightness and sharp contrast against the darker tones, creating a visually structured edge.

• Graphite Grey – Used throughout the intersecting lines and cross-hatching detail, this mid-dark tone provides geometric definition and depth.

• Silver – Present as a shimmering overlay across the pile, the silver tones subtly shift in appearance depending on the direction of the fibres, adding movement and light reflection.

• Charcoal – Found in the darkest sections of the linear border and subtle carved centre lines, this tone offers grounding contrast and architectural strength to the composition.

The Desire DSR01 Soft Grey/Ivory Rug unites Soft Grey, Ivory, Graphite Grey, Silver, and Charcoal tones to create a sleek, balanced palette that complements any contemporary space. Its carved linear pattern and layered texture offer understated dimensionality, while the soft polyester fibres and metallic sheen enhance both comfort and light interplay. Durable, low-shedding, and easy to maintain, this rug offers everyday luxury with a subtle modern edge.

🧵 Cut Pile Rug Characteristics
Every rug has a pile direction — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear lighter or darker depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is not a manufacturing fault but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as Aurora, Craft, and Apollo. Please note: due to the cut-pile shimmer effect, the rug will display light and dark shading depending on how the pile is brushed and the direction of the light.