Blade Modern Plain Distressed Tonal Metallic Shimmer Hand-Woven Soft Textured Tip Sheared Loop Pile Silky Viscose Flatweave Heather Runner

£229.99 £167.34
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Heather

066 x 240 cm Runner

Pre-Order: Stock Due Approx: 05-11-2025

Due date is the same for all retailers
£167.34 £229.99 -27%
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Blade Modern Plain Distressed Tonal Metallic Shimmer Hand-Woven Soft Textured Tip Sheared Loop Pile Silky Viscose Flatweave Heather Runner

Product Description:

The Blade Heather Runner is designed to bring understated elegance and soft sophistication to your home. Hand-woven from 100% viscose, it features a tip-sheared finish that delivers a subtly distressed, high-shine surface. This shimmering effect reflects light beautifully, creating tonal shifts that give the rug depth, movement, and a sleek, luxurious character.

Presented in a refined Heather Purple, this rug introduces a gentle yet distinctive tone, perfect for adding warmth and elegance to both modern and classic interiors. Its low, flatweave pile gives it a clean, contemporary look, while the hand-finished construction enhances its artisanal quality.

The lustrous viscose fibres create a silky-soft texture underfoot, with reflective highlights that shift between lighter and darker tones depending on the angle and lighting, ensuring the rug always feels dynamic and refined.


The colours and shades present in this runner include:

  • Heather Purple – The dominant background shade, soft and muted with a warm undertone.

  • Mauve – Mid-tones appearing across the pile, adding richness and a vintage softness to the palette.

  • Lilac – Subtle reflective highlights that lighten the composition and introduce delicacy.

  • Plum Purple – Deeper lowlights where the viscose pile absorbs light, creating depth and contrast.

  • Silver-Lavender – Shimmery undertones visible in reflective sections, enhancing the rug’s sheen and movement.


The Blade Heather Runner blends Heather Purple, Mauve, Lilac, Plum Purple, and Silver-Lavender into a multi-tonal, light-reflective composition. Crafted from 100% viscose with a hand-woven, tip-sheared finish, its 7mm flatweave pile creates a sleek, luxurious profile with a silky-soft touch. The shifting sheen creates dynamic tonal variations, making it a refined statement piece ideal for living rooms, dining areas, and bedrooms. Perfect for interiors seeking a soft yet elegant accent, this rug brings both comfort and sophistication.

Important Note: Viscose Rug Characteristics

As with all viscose rugs, this rug requires special care:

  • Please Read Our Blog Before Purchase: Click here so you fully understand the nature of these rugs. The guide covers: the unique characteristics of viscose fibre, cleaning & maintenance challenges, spill management & water sensitivity, and what to expect over time (sheen, shading, texture changes).
  • Pile Shading: Blade rugs show shading depending on pile direction and lighting.

  • Size Tolerance: Allow up to 4% variation due to the hand-crafted nature, even with two rugs of the same size.

Handmade Viscose Rug Characteristics
Our handmade rugs are individually crafted, so each one is unique with natural variations known as abrash in colour, size, design, pattern, yarn, stitching, and texture. Shedding is normal and expected — sometimes lasting for the rug’s entire life — but it does not affect durability. Loose fibres and stray threads can simply be trimmed with scissors (never pulled) to avoid damage. These natural characteristics, along with mixed yarn colours, slight imperfections, and subtle texture differences, add charm and authenticity rather than being faults. If you prefer a perfectly uniform look, machine-made synthetic rugs may be more suitable, and any exchange will still have its own unique variations. Please review our disclaimers in the chatbot before purchasing.

Style Modern
Pattern Plain
Colour Heather
Collection Blade
Pile Type Loop
Pile Height(mm) 7
Pile Height Low/Flatweave
Pile Weight Per SQM (kg) 2.5
Material Viscose
Material Composition 100% Viscose
Origin India
Anti-Slip Recommended? Yes
Backing Cotton Polyester with Latex
Construction Hand Woven
Features Hand Finished,High Shine
Care Instructions Vacuum/spot clean only. Professional cleaning recommended.