{"product_id":"birkdale-ivory-flatweave-rug","title":"Birkdale Modern Plain Tonal Hand-Woven Textured Looped Durable Pile Wool Blend Flatweave Soft Ivory Rug","description":"\u003cp data-start=\"269\" data-end=\"883\"\u003eThe \u003cstrong data-start=\"273\" data-end=\"305\"\u003eBirkdale Ivory Flatweave Rug\u003c\/strong\u003e is a \u003cstrong data-start=\"311\" data-end=\"339\"\u003ehand-woven flatweave rug\u003c\/strong\u003e crafted from a \u003cstrong data-start=\"355\" data-end=\"402\"\u003edurable blend of 65% wool and 35% polyester\u003c\/strong\u003e, combining the \u003cstrong data-start=\"418\" data-end=\"470\"\u003enatural warmth, softness, and resilience of wool\u003c\/strong\u003e with the \u003cstrong data-start=\"480\" data-end=\"533\"\u003eadded strength and durability of polyester fibres\u003c\/strong\u003e. Designed with a \u003cstrong data-start=\"551\" data-end=\"585\"\u003elow-profile 4mm flatweave pile\u003c\/strong\u003e, this rug features a \u003cstrong data-start=\"607\" data-end=\"639\"\u003etight, textured looped weave\u003c\/strong\u003e that creates a \u003cstrong data-start=\"655\" data-end=\"709\"\u003edense, tactile surface with a subtly nubby texture\u003c\/strong\u003e. The rug showcases a \u003cstrong data-start=\"731\" data-end=\"794\"\u003emodern plain design enriched with organic colour striations\u003c\/strong\u003e, where variations in hand-spun yarn introduce natural tonal movement across the surface.\u003c\/p\u003e\n\u003cp data-start=\"885\" data-end=\"1600\"\u003eHand woven in \u003cstrong data-start=\"899\" data-end=\"908\"\u003eIndia\u003c\/strong\u003e, each rug is produced using \u003cstrong data-start=\"937\" data-end=\"957\"\u003ehand-spun fibres\u003c\/strong\u003e, resulting in \u003cstrong data-start=\"972\" data-end=\"1071\"\u003enatural irregularities, subtle tonal variations, and individual character unique to every piece\u003c\/strong\u003e. The rug is constructed using a \u003cstrong data-start=\"1104\" data-end=\"1134\"\u003ereversible woven structure\u003c\/strong\u003e, meaning both sides can be used to extend the rug’s lifespan while maintaining its clean, understated appearance. With a \u003cstrong data-start=\"1256\" data-end=\"1312\"\u003epile weight of approximately 2.2 kg per square metre\u003c\/strong\u003e, the rug offers a \u003cstrong data-start=\"1331\" data-end=\"1432\"\u003esolid, durable feel underfoot while maintaining a slim profile that sits neatly beneath furniture\u003c\/strong\u003e. The rug is \u003cstrong data-start=\"1445\" data-end=\"1457\"\u003eunbacked\u003c\/strong\u003e, showcasing the woven construction on both sides, and \u003cstrong data-start=\"1512\" data-end=\"1552\"\u003ean anti-slip underlay is recommended\u003c\/strong\u003e to help keep the rug secure on smooth flooring.\u003c\/p\u003e\n\u003cp data-start=\"1602\" data-end=\"2108\"\u003eThe surface texture reveals a \u003cstrong data-start=\"1632\" data-end=\"1686\"\u003elooped wool weave with a softly pebbled appearance\u003c\/strong\u003e, highlighting the natural fibre composition and handcrafted weaving technique. Gentle horizontal striations run throughout the rug, created by the subtle variation of yarn tones and occasional darker fibre accents. These organic markings give the rug \u003cstrong data-start=\"1938\" data-end=\"1972\"\u003ea relaxed, artisanal aesthetic\u003c\/strong\u003e, making it particularly well suited to \u003cstrong data-start=\"2012\" data-end=\"2107\"\u003emodern interiors, Scandinavian-inspired spaces, minimalist rooms, and neutral décor schemes\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-start=\"2110\" data-end=\"2113\"\u003e\n\u003ch2 data-section-id=\"1tv8tl4\" data-start=\"2115\" data-end=\"2173\"\u003e\u003cstrong data-start=\"2118\" data-end=\"2173\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"2175\" data-end=\"2949\"\u003e\n\u003cli data-section-id=\"10hvaas\" data-start=\"2175\" data-end=\"2289\"\u003e\n\u003cp data-start=\"2177\" data-end=\"2289\"\u003e\u003cstrong data-start=\"2177\" data-end=\"2191\"\u003eSoft Ivory\u003c\/strong\u003e – The dominant base tone running throughout the rug, creating a warm, light neutral foundation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"k23oaq\" data-start=\"2290\" data-end=\"2426\"\u003e\n\u003cp data-start=\"2292\" data-end=\"2426\"\u003e\u003cstrong data-start=\"2292\" data-end=\"2312\"\u003eCreamy Off-White\u003c\/strong\u003e – Lighter wool fibres woven into the surface that brighten the overall palette and enhance the natural texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11x5uc6\" data-start=\"2427\" data-end=\"2546\"\u003e\n\u003cp data-start=\"2429\" data-end=\"2546\"\u003e\u003cstrong data-start=\"2429\" data-end=\"2449\"\u003eWarm Linen Beige\u003c\/strong\u003e – Subtle beige undertones blended into the yarn that add depth and warmth to the neutral base.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"golf79\" data-start=\"2547\" data-end=\"2683\"\u003e\n\u003cp data-start=\"2549\" data-end=\"2683\"\u003e\u003cstrong data-start=\"2549\" data-end=\"2573\"\u003eNatural Wool Oatmeal\u003c\/strong\u003e – Soft oatmeal strands visible within the weave that highlight the organic character of the hand-spun wool.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1d71y6q\" data-start=\"2684\" data-end=\"2795\"\u003e\n\u003cp data-start=\"2686\" data-end=\"2795\"\u003e\u003cstrong data-start=\"2686\" data-end=\"2701\"\u003eLight Taupe\u003c\/strong\u003e – Muted neutral flecks appearing throughout the weave that introduce gentle tonal contrast.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10kemws\" data-start=\"2796\" data-end=\"2949\"\u003e\n\u003cp data-start=\"2798\" data-end=\"2949\"\u003e\u003cstrong data-start=\"2798\" data-end=\"2834\"\u003eCharcoal and Earth Brown Accents\u003c\/strong\u003e – Occasional darker yarn strands appearing in horizontal striations, adding texture and handcrafted visual detail.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2951\" data-end=\"2954\"\u003e\n\u003cp data-start=\"2956\" data-end=\"3823\"\u003eThe \u003cstrong data-start=\"2960\" data-end=\"2992\"\u003eBirkdale Ivory Flatweave Rug\u003c\/strong\u003e delivers a beautifully \u003cstrong data-start=\"3016\" data-end=\"3048\"\u003etextured modern plain design\u003c\/strong\u003e enhanced by the natural character of hand-spun fibres. The soft interplay of \u003cstrong data-start=\"3126\" data-end=\"3249\"\u003eSoft Ivory, Creamy Off-White, Warm Linen Beige, Natural Wool Oatmeal, Light Taupe, and Charcoal and Earth Brown accents\u003c\/strong\u003e creates a relaxed, layered neutral palette that works effortlessly within contemporary interiors. Its \u003cstrong data-start=\"3352\" data-end=\"3389\"\u003ehand-woven flatweave construction\u003c\/strong\u003e, \u003cstrong data-start=\"3391\" data-end=\"3415\"\u003e4mm low-profile pile\u003c\/strong\u003e, and \u003cstrong data-start=\"3421\" data-end=\"3453\"\u003edurable wool–polyester blend\u003c\/strong\u003e provide excellent practicality while maintaining a comfortable, textured feel underfoot. With its \u003cstrong data-start=\"3552\" data-end=\"3640\"\u003ereversible design, organic striated detailing, and understated handcrafted aesthetic\u003c\/strong\u003e, the Birkdale rug is perfectly suited to \u003cstrong data-start=\"3682\" data-end=\"3771\"\u003eliving rooms, bedrooms, dining spaces, and minimalist or Scandinavian-style interiors\u003c\/strong\u003e, offering timeless texture and everyday durability.\u003c\/p\u003e\n\u003chr data-start=\"1148\" data-end=\"1151\"\u003e\n\u003cp data-start=\"65\" data-end=\"296\"\u003e🐑 \u003cstrong data-start=\"68\" data-end=\"105\"\u003eHandmade Wool Rug Characteristics\u003c\/strong\u003e\u003cbr data-start=\"105\" data-end=\"108\"\u003eOur \u003cstrong data-start=\"112\" data-end=\"134\"\u003ehandmade wool rugs\u003c\/strong\u003e are individually crafted, so each one is unique with natural variations known as \u003cstrong data-start=\"216\" data-end=\"226\"\u003eabrash\u003c\/strong\u003e in \u003cstrong data-start=\"230\" data-end=\"293\"\u003ecolour, size, design, pattern, yarn, stitching, and texture\u003c\/strong\u003e. \u003cstrong data-start=\"298\" data-end=\"333\"\u003eShedding is normal and expected\u003c\/strong\u003e with all wool rugs — sometimes lasting for the rug’s \u003cstrong data-start=\"387\" data-end=\"402\"\u003eentire life\u003c\/strong\u003e — but it does not affect \u003cstrong data-start=\"428\" data-end=\"442\"\u003edurability\u003c\/strong\u003e. \u003cstrong data-start=\"447\" data-end=\"481\"\u003eLoose fibres and stray threads\u003c\/strong\u003e can simply be \u003cstrong data-start=\"496\" data-end=\"536\"\u003etrimmed with scissors (never pulled)\u003c\/strong\u003e to avoid damage. These natural characteristics, along with \u003cstrong data-start=\"599\" data-end=\"675\"\u003emixed yarn colours, slight imperfections, and subtle texture differences\u003c\/strong\u003e, add \u003cstrong data-start=\"681\" data-end=\"707\"\u003echarm and authenticity\u003c\/strong\u003e rather than being faults. \u003cstrong data-start=\"737\" data-end=\"764\"\u003eSynthetic latex backing\u003c\/strong\u003e may create a \u003cstrong data-start=\"778\" data-end=\"797\"\u003etemporary smell\u003c\/strong\u003e, and \u003cstrong data-start=\"803\" data-end=\"811\"\u003ewool\u003c\/strong\u003e may have a \u003cstrong data-start=\"823\" data-end=\"848\"\u003enatural, earthy scent\u003c\/strong\u003e which \u003cstrong data-start=\"855\" data-end=\"874\"\u003efades over time\u003c\/strong\u003e. If you prefer a \u003cstrong data-start=\"895\" data-end=\"921\"\u003eperfectly uniform look\u003c\/strong\u003e, \u003cstrong data-start=\"923\" data-end=\"954\"\u003emachine-made synthetic rugs\u003c\/strong\u003e may be more suitable, and any \u003cstrong data-start=\"985\" data-end=\"997\"\u003eexchange\u003c\/strong\u003e will still have its own \u003cstrong data-start=\"1022\" data-end=\"1043\"\u003eunique variations\u003c\/strong\u003e. Please review our \u003cstrong data-start=\"1066\" data-end=\"1081\"\u003edisclaimers\u003c\/strong\u003e in the \u003cstrong data-start=\"1089\" data-end=\"1100\"\u003echatbot\u003c\/strong\u003e before purchasing.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003ePlain\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eSoft Ivory\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eBirkdale\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Type\u003c\/td\u003e\n\u003ctd\u003eFlatweave\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height(mm)\u003c\/td\u003e\n\u003ctd\u003e4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight Per SQM (kg)\u003c\/td\u003e\n\u003ctd\u003e2.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial Composition\u003c\/td\u003e\n\u003ctd\u003e65% Wool \u0026amp; 35% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eIndia\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnti-Slip Recommended?\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBacking\u003c\/td\u003e\n\u003ctd\u003eUnbacked\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003eLow Pile, Reversible, Durable\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare Instructions\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Asiatic Carpets","offers":[{"title":"Soft Ivory \/ 120 x 170 cm \/ Last One","offer_id":57100124062078,"sku":"BIRK120170IVOR","price":140.68,"currency_code":"GBP","in_stock":true},{"title":"Soft Ivory \/ 160 x 230 cm \/ Hurry, Last Few","offer_id":57100124094846,"sku":"BIRK160230IVOR","price":231.51,"currency_code":"GBP","in_stock":true},{"title":"Soft Ivory \/ 200 x 290 cm \/ Hurry, Last Few","offer_id":57100124127614,"sku":"BIRK200290IVOR","price":348.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/birkdale_ivory_5dd662e0-8046-4b66-bd13-f5dd73977d63.jpg?v=1773506105","url":"https:\/\/www.ruglove.co.uk\/products\/birkdale-ivory-flatweave-rug","provider":"Rug Love","version":"1.0","type":"link"}