Introducing the Aurora Storm AU20 Marble Blue Rug, a striking addition to our bestselling Aurora collection. This dramatic new blue colourway brings fresh depth and sophistication to the range, available in five distinctive statement designs. Bold structural patterns, organic forms, and captivating artistic shapes come together to create a truly intriguing and contemporary collection. The best-selling Aurora range returns with bold, statement-making styles that transform any interior. The new Storm design introduces a dramatic blue colourway, bringing a sense of depth and mood with its rich tones and artistic composition. Inspired by nature’s raw beauty, it features bold structural patterns, organic forms, and seductive abstract shapes that create a powerful focal point in any room. Crafted with a unique blend of high-shine yarns, the Aurora rugs offer a subtle shimmer that elevates their visual appeal. Woven from durable, high-density fibres, this low-profile, flat pile collection is not only stylish but also easy to maintain—ideal for busy modern homes. The Aurora AU20 Rug in Blue and Cream blends artistic abstraction with practical design, making it the perfect choice for those looking to add impact and elegance to their space.

The colours and shades present in this rug include:

• Cream – Soft, airy background shade, contrasting with the darker elements.
• Navy Blue – Rich, deep accents forming the dramatic storm-like pattern.
• Charcoal – Darker cloud-like formations intensifying the abstract storm effect.
• Silver – Metallic shimmer details dispersed throughout, adding an elegant reflective quality.
• Blue Grey – Cool, neutral undertones blending with the navy and charcoal for a seamless transition.
• Pale Beige – Soft undertones appearing in the lighter sections, enhancing the depth of the background.

Please note: If you are purchasing the 80 x 150cm size, we strongly recommend measuring your space beforehand, as this is a very small rug. To fully appreciate the intricate pattern and design of the Aurora range, we suggest opting for a larger size, as the full effect is not as well illustrated in the smaller dimensions.

⚠️ Important Information About Aurora Rugs

Aurora rugs are particularly prone to certain natural characteristics due to the type of pile and construction used. Please bear the following in mind before placing your order.

🧵 Understanding Pile Direction

Every rug has a pile direction, which refers to the direction in which the fibres of the rug naturally lie.

• In cut pile rugs like the Aurora collection, the pile is sheared so that the fibre ends are exposed.

• This construction causes the rug to reflect light differently depending on the angle it is viewed from.

💡 Why the Colour May Look Different

Due to the nature of cut pile rugs:

• Light reflects differently off the angled fibres.

• The rug may appear lighter or darker depending on your position in the room.

This is completely normal and not a manufacturing defect.

👀 How to See the Effect

You can observe this light variation yourself:

1. Stand at one end of the room and look at your rug.

2. Walk to the opposite end, turn around, and view the rug from that side.

➡️ You may notice the rug looks darker from one end and lighter from the other.

This is a visual effect caused by the pile direction, and not an inconsistency or flaw in the rug.

🛋️ Why It Matters

• If you’re placing the rug in a prominent area (such as a living room or hallway), be aware that the appearance can shift depending on how you enter or view the space.

• This might be especially noticeable under natural light, or in rooms where the rug is viewed from multiple angles.

If the appearance of the rug looking lighter or darker from one side would be an issue for your space, we recommend considering this carefully before ordering.

🧶 Collections with This Characteristic

The following rug collections are all cut pile and may display this natural variation in appearance:

• Aurora

• Flores

• Craft

• Apollo