The Alto AL01 Blue/Cream Rug introduces a fresh and modern interpretation of traditional Moroccan Berber-style design, combining authentic texture with a cool, contemporary palette. Featuring a luxuriously deep, plush high pile, this rug delivers both exceptional softness and everyday durability, making it ideal for creating warm, inviting interiors with a touch of global influence.

Embracing the enduring popularity of Berber-inspired patterns, the Alto collection reimagines this timeless aesthetic with icy blue tones and soft cream geometric motifs, striking the perfect balance between modern style and traditional charm. The machine-woven construction in Turkey ensures a dense, resilient pile that’s designed to retain its shape while offering a rich, tactile feel underfoot.

Crafted from highly textured polypropylene yarns, the Alto AL01 provides the authentic look and feel of hand-tufted Moroccan rugs, yet remains practical, easy to clean, and non-shedding — a perfect match for both relaxed bohemian and modern coastal-inspired spaces. The deep blue base anchors the design, while the cream lattice pattern adds structure and brightness, creating a statement piece that works beautifully in living rooms, bedrooms, and snug areas alike.

The colours and shades present in this rug include:

• Deep Blue – A rich and bold shade forming the primary colour of the rug, giving it a strong foundation and adding a contemporary touch.

• Soft Cream – Used for the intricate geometric lattice pattern, providing contrast and a light, airy feel.

• Muted Grey-Blue – Subtly blended within the blue sections, softening the overall look and adding depth.

• Ivory White – Appears in the distressed and highlighted areas, brightening the design and enhancing the Moroccan-inspired aesthetic.

The Alto AL01 Moroccan Berber-style Rug features a plush, soft shaggy pile with a deep blue base and an intricate cream lattice pattern, inspired by traditional Berber craftsmanship. The high-low textured 50 mm pile adds dimension, comfort, and a sense of luxury, making it perfect for living rooms, bedrooms, or snug areas. Its contrasting colours and geometric pattern bring a modern bohemian charm while maintaining a timeless, versatile appeal. Durable, soft, and effortlessly stylish, the Alto AL01 Rug is a statement piece that enhances both cosy and contemporary spaces with ease.