{"title":"Vellure Rugs","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe \u003cem data-start=\"2418\" data-end=\"2427\"\u003eVellure\u003c\/em\u003e range combines silky-soft textures with modern sheen finishes. With a luxurious look and feel, these rugs bring glamour and sophistication to bedrooms, lounges, or dining spaces. Durable yet indulgent, Vellure rugs make a striking focal point in any interior.\u003c\/p\u003e","products":[{"product_id":"vellure-marble-vlr01-anthracite-rug","title":"Vellure Marble VLR01 Modern Plain Abstract Metallic Shimmer Soft-Touch 3D Embossed Subtle Hi-Lo Durable Easy-Care Polyblend Anthracite Rug","description":"\u003cp data-start=\"241\" data-end=\"878\"\u003eThe \u003cstrong data-start=\"245\" data-end=\"284\"\u003eVellure Marble VLR01 Anthracite Rug\u003c\/strong\u003e blends \u003cstrong data-start=\"292\" data-end=\"317\"\u003emodern sophistication\u003c\/strong\u003e with \u003cstrong data-start=\"323\" data-end=\"343\"\u003eorganic artistry\u003c\/strong\u003e, featuring a \u003cstrong data-start=\"357\" data-end=\"392\"\u003eflowing marble-inspired pattern\u003c\/strong\u003e carved into a \u003cstrong data-start=\"407\" data-end=\"437\"\u003etextured, embossed surface\u003c\/strong\u003e. The undulating lines evoke the natural beauty of polished stone, while the \u003cstrong data-start=\"514\" data-end=\"538\"\u003esoft cut-shrink pile\u003c\/strong\u003e creates a subtle 3D depth and movement. Finished with a \u003cstrong data-start=\"595\" data-end=\"621\"\u003erefined metallic sheen\u003c\/strong\u003e, this rug captures and reflects light for a luxurious, ever-changing appearance. Crafted in \u003cstrong data-start=\"714\" data-end=\"724\"\u003eTurkey\u003c\/strong\u003e from a \u003cstrong data-start=\"732\" data-end=\"777\"\u003epremium polypropylene and polyester blend\u003c\/strong\u003e, the \u003cstrong data-start=\"783\" data-end=\"806\"\u003e11 mm embossed pile\u003c\/strong\u003e offers a velvety soft touch with excellent durability and resilience.\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"1294\"\u003eThe \u003cstrong data-start=\"884\" data-end=\"901\"\u003eVellure range\u003c\/strong\u003e combines timeless design with practical luxury, ideal for \u003cstrong data-start=\"960\" data-end=\"989\"\u003econtemporary living rooms\u003c\/strong\u003e, \u003cstrong data-start=\"991\" data-end=\"1003\"\u003ebedrooms\u003c\/strong\u003e, and \u003cstrong data-start=\"1009\" data-end=\"1032\"\u003eopen-plan interiors\u003c\/strong\u003e. The \u003cstrong data-start=\"1038\" data-end=\"1055\"\u003ehi-lo texture\u003c\/strong\u003e adds depth without overwhelming the space, while the \u003cstrong data-start=\"1109\" data-end=\"1125\"\u003ejute backing\u003c\/strong\u003e ensures lasting stability. This modern design delivers a balanced interplay of tone, texture, and sheen—perfect for interiors seeking a refined yet tactile aesthetic.\u003c\/p\u003e\n\u003chr data-start=\"1296\" data-end=\"1299\"\u003e\n\u003ch3 data-start=\"1301\" data-end=\"1360\"\u003e\u003cstrong data-start=\"1305\" data-end=\"1360\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1362\" data-end=\"1708\"\u003e\n\u003cli data-start=\"1362\" data-end=\"1466\"\u003e\n\u003cp data-start=\"1364\" data-end=\"1466\"\u003e\u003cstrong data-start=\"1364\" data-end=\"1383\"\u003eAnthracite Grey\u003c\/strong\u003e – The primary base tone, grounding the rug with a deep, contemporary foundation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1467\" data-end=\"1581\"\u003e\n\u003cp data-start=\"1469\" data-end=\"1581\"\u003e\u003cstrong data-start=\"1469\" data-end=\"1483\"\u003eSteel Grey\u003c\/strong\u003e – Flowing through the raised marble-like contours, creating contrast and sculptural definition.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1582\" data-end=\"1708\"\u003e\n\u003cp data-start=\"1584\" data-end=\"1708\"\u003e\u003cstrong data-start=\"1584\" data-end=\"1600\"\u003eSilver Sheen\u003c\/strong\u003e – Lightly woven into the pile, offering a shimmering highlight that enhances the luxurious hi-lo texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1710\" data-end=\"1713\"\u003e\n\u003cp data-start=\"1715\" data-end=\"2237\"\u003eThe \u003cstrong data-start=\"1719\" data-end=\"1758\"\u003eVellure Marble VLR01 Anthracite Rug\u003c\/strong\u003e exudes \u003cstrong data-start=\"1766\" data-end=\"1787\"\u003eelegant modernity\u003c\/strong\u003e with its \u003cstrong data-start=\"1797\" data-end=\"1831\"\u003eembossed hi-lo cut-shrink pile\u003c\/strong\u003e and \u003cstrong data-start=\"1836\" data-end=\"1870\"\u003esoft, light-reflective texture\u003c\/strong\u003e. Crafted from a \u003cstrong data-start=\"1887\" data-end=\"1932\"\u003edurable polypropylene and polyester blend\u003c\/strong\u003e and finished with a \u003cstrong data-start=\"1953\" data-end=\"1969\"\u003ejute backing\u003c\/strong\u003e, it combines \u003cstrong data-start=\"1983\" data-end=\"2030\"\u003ecomfort, longevity, and understated glamour\u003c\/strong\u003e. The layered tones of \u003cstrong data-start=\"2053\" data-end=\"2072\"\u003eAnthracite Grey\u003c\/strong\u003e, \u003cstrong data-start=\"2074\" data-end=\"2088\"\u003eSteel Grey\u003c\/strong\u003e, and \u003cstrong data-start=\"2094\" data-end=\"2110\"\u003eSilver Sheen\u003c\/strong\u003e bring depth and movement to the design, making it an ideal centrepiece for \u003cstrong data-start=\"2186\" data-end=\"2234\"\u003emodern, minimalist, and monochrome interiors\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-start=\"1658\" data-end=\"1661\"\u003e\n\u003cp data-start=\"1663\" data-end=\"2175\"\u003e\u003cmeta charset=\"utf-8\"\u003e🧵 \u003cstrong data-end=\"227\" data-start=\"195\"\u003eCut Pile Rug Characteristics\u003c\/strong\u003e\u003cbr data-end=\"230\" data-start=\"227\"\u003eEvery rug has a \u003cstrong data-end=\"264\" data-start=\"246\"\u003epile direction\u003c\/strong\u003e — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear \u003cstrong data-end=\"421\" data-start=\"400\"\u003elighter or darker\u003c\/strong\u003e depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is \u003cstrong data-end=\"680\" data-start=\"651\"\u003enot a manufacturing fault\u003c\/strong\u003e but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as \u003cstrong data-end=\"952\" data-start=\"942\"\u003eAurora\u003c\/strong\u003e, \u003cstrong data-end=\"963\" data-start=\"954\"\u003eCraft\u003c\/strong\u003e, and \u003cstrong data-end=\"979\" data-start=\"969\"\u003eApollo\u003c\/strong\u003e. \u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"735\" data-end=\"751\"\u003ePlease note:\u003c\/strong\u003e due to the \u003cstrong data-start=\"763\" data-end=\"790\"\u003ecut-pile shimmer effect\u003c\/strong\u003e, the rug will display \u003cstrong data-start=\"813\" data-end=\"839\"\u003elight and dark shading\u003c\/strong\u003e depending on how the pile is brushed and the direction of the light.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003eAbstract\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eAnthracite\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eVellure\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height mm\u003c\/td\u003e\n\u003ctd\u003e11\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight m2 KG\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e50% Polypropylene 50% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eMachine Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eTurkey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Desire Rugs","offers":[{"title":"Anthracite \/ 060 x 220 cm Runner \/ Hurry, Last Few","offer_id":56132118249854,"sku":"VLR01 ANTH 060x220","price":30.39,"currency_code":"GBP","in_stock":true},{"title":"Anthracite \/ 120 x 170 cm \/ Hurry, Last Few","offer_id":56132118282622,"sku":"VLR01 ANTH 120x170","price":59.32,"currency_code":"GBP","in_stock":true},{"title":"Anthracite \/ 160 x 230 cm \/ Hurry, Last Few","offer_id":56132118315390,"sku":"VLR01 ANTH 160x230","price":95.32,"currency_code":"GBP","in_stock":true},{"title":"Anthracite \/ 200 x 290 cm \/ Hurry, Last Few","offer_id":56132118348158,"sku":"VLR01 ANTH 200x290","price":154.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/Vellure-Marble-VLR01-Anthracite-Rug-Desire-Rugs-Rug-Love-The-Most-Loved-Rug-Store.jpg?v=1756533541"},{"product_id":"vellure-marble-vlr01-cream-rug","title":"Vellure Marble VLR01 Modern Plain Abstract Metallic Shimmer Soft-Touch 3D Embossed Subtle Hi-Lo Durable Easy-Care Polyblend Cream Rug","description":"\u003cp data-start=\"228\" data-end=\"723\"\u003eThe \u003cstrong data-start=\"232\" data-end=\"266\"\u003eVellure Marble VLR01 Cream Rug\u003c\/strong\u003e captures the beauty of \u003cstrong data-start=\"290\" data-end=\"317\"\u003efluid marble patterning\u003c\/strong\u003e with a \u003cstrong data-start=\"325\" data-end=\"355\"\u003etextured, embossed surface\u003c\/strong\u003e that flows gracefully across the design. The \u003cstrong data-start=\"401\" data-end=\"425\"\u003esoft cut-shrink pile\u003c\/strong\u003e reveals a subtle 3D movement, enhanced by a \u003cstrong data-start=\"470\" data-end=\"496\"\u003erefined metallic sheen\u003c\/strong\u003e that shifts gently under the light. Crafted in \u003cstrong data-start=\"544\" data-end=\"554\"\u003eTurkey\u003c\/strong\u003e from a \u003cstrong data-start=\"562\" data-end=\"607\"\u003epremium polypropylene and polyester blend\u003c\/strong\u003e, it offers a \u003cstrong data-start=\"621\" data-end=\"652\"\u003eluxurious 11 mm pile height\u003c\/strong\u003e that combines durability with a smooth, soft-touch finish underfoot.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"1188\"\u003eThe \u003cstrong data-start=\"729\" data-end=\"746\"\u003eVellure range\u003c\/strong\u003e is celebrated for its \u003cstrong data-start=\"769\" data-end=\"794\"\u003eelegant hi-lo texture\u003c\/strong\u003e and timeless tonal depth. The \u003cstrong data-start=\"825\" data-end=\"842\"\u003eMarble design\u003c\/strong\u003e evokes natural stone veining, giving a sense of calm sophistication that complements \u003cstrong data-start=\"928\" data-end=\"978\"\u003emodern, neutral, and Scandi-inspired interiors\u003c\/strong\u003e. With a \u003cstrong data-start=\"987\" data-end=\"1010\"\u003esturdy jute backing\u003c\/strong\u003e for added stability and structure, this rug brings together \u003cstrong data-start=\"1071\" data-end=\"1107\"\u003estyle, comfort, and practicality\u003c\/strong\u003e, making it a refined addition to any living room, bedroom, or open-plan space.\u003c\/p\u003e\n\u003chr data-start=\"1190\" data-end=\"1193\"\u003e\n\u003ch3 data-start=\"1195\" data-end=\"1254\"\u003e\u003cstrong data-start=\"1199\" data-end=\"1254\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1256\" data-end=\"1595\"\u003e\n\u003cli data-start=\"1256\" data-end=\"1359\"\u003e\n\u003cp data-start=\"1258\" data-end=\"1359\"\u003e\u003cstrong data-start=\"1258\" data-end=\"1267\"\u003eCream\u003c\/strong\u003e – The dominant tone, providing a light and airy base that enhances brightness and warmth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1360\" data-end=\"1459\"\u003e\n\u003cp data-start=\"1362\" data-end=\"1459\"\u003e\u003cstrong data-start=\"1362\" data-end=\"1371\"\u003eBeige\u003c\/strong\u003e – Flowing through the raised marble-like contours, adding depth and organic movement.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1460\" data-end=\"1595\"\u003e\n\u003cp data-start=\"1462\" data-end=\"1595\"\u003e\u003cstrong data-start=\"1462\" data-end=\"1477\"\u003ePearl Sheen\u003c\/strong\u003e – Subtly woven into the pile, lending a delicate shimmer that enhances the rug’s elegant, light-reflective quality.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1597\" data-end=\"1600\"\u003e\n\u003cp data-start=\"1602\" data-end=\"2181\"\u003eThe \u003cstrong data-start=\"1606\" data-end=\"1640\"\u003eVellure Marble VLR01 Cream Rug\u003c\/strong\u003e combines \u003cstrong data-start=\"1650\" data-end=\"1689\"\u003etextural artistry and modern luxury\u003c\/strong\u003e, featuring an \u003cstrong data-start=\"1704\" data-end=\"1744\"\u003e11 mm embossed hi-lo cut-shrink pile\u003c\/strong\u003e that emulates the natural veining of polished stone. Crafted from a \u003cstrong data-start=\"1813\" data-end=\"1858\"\u003edurable polypropylene and polyester blend\u003c\/strong\u003e with a \u003cstrong data-start=\"1866\" data-end=\"1882\"\u003ejute backing\u003c\/strong\u003e, it is both \u003cstrong data-start=\"1895\" data-end=\"1920\"\u003esoft and hard-wearing\u003c\/strong\u003e, ideal for \u003cstrong data-start=\"1932\" data-end=\"1961\"\u003econtemporary living rooms\u003c\/strong\u003e, \u003cstrong data-start=\"1963\" data-end=\"1975\"\u003ebedrooms\u003c\/strong\u003e, and \u003cstrong data-start=\"1981\" data-end=\"2008\"\u003eneutral-toned interiors\u003c\/strong\u003e. The interplay of \u003cstrong data-start=\"2027\" data-end=\"2060\"\u003eCream, Beige, and Pearl Sheen\u003c\/strong\u003e tones creates a serene and sophisticated look, balancing \u003cstrong data-start=\"2118\" data-end=\"2150\"\u003etexture, light, and movement\u003c\/strong\u003e for a truly timeless finish.\u003c\/p\u003e\n\u003chr data-start=\"1658\" data-end=\"1661\"\u003e\n\u003cp data-start=\"1663\" data-end=\"2175\"\u003e\u003cmeta charset=\"utf-8\"\u003e🧵 \u003cstrong data-end=\"227\" data-start=\"195\"\u003eCut Pile Rug Characteristics\u003c\/strong\u003e\u003cbr data-end=\"230\" data-start=\"227\"\u003eEvery rug has a \u003cstrong data-end=\"264\" data-start=\"246\"\u003epile direction\u003c\/strong\u003e — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear \u003cstrong data-end=\"421\" data-start=\"400\"\u003elighter or darker\u003c\/strong\u003e depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is \u003cstrong data-end=\"680\" data-start=\"651\"\u003enot a manufacturing fault\u003c\/strong\u003e but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as \u003cstrong data-end=\"952\" data-start=\"942\"\u003eAurora\u003c\/strong\u003e, \u003cstrong data-end=\"963\" data-start=\"954\"\u003eCraft\u003c\/strong\u003e, and \u003cstrong data-end=\"979\" data-start=\"969\"\u003eApollo\u003c\/strong\u003e. \u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"735\" data-end=\"751\"\u003ePlease note:\u003c\/strong\u003e due to the \u003cstrong data-start=\"763\" data-end=\"790\"\u003ecut-pile shimmer effect\u003c\/strong\u003e, the rug will display \u003cstrong data-start=\"813\" data-end=\"839\"\u003elight and dark shading\u003c\/strong\u003e depending on how the pile is brushed and the direction of the light.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003eAbstract\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eCream\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eVellure\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height mm\u003c\/td\u003e\n\u003ctd\u003e11\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight m2 KG\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e50% Polypropylene 50% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eMachine Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eTurkey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Desire Rugs","offers":[{"title":"Cream \/ 060 x 220 cm Runner \/ Hurry, Last Few","offer_id":56132118413694,"sku":"VLR01 CREM 060x220","price":30.39,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 120 x 170 cm \/ Last One","offer_id":56132118446462,"sku":"VLR01 CREM 120x170","price":59.32,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 160 x 230 cm \/ Last One","offer_id":56132118479230,"sku":"VLR01 CREM 160x230","price":95.32,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 200 x 290 cm \/ Last One","offer_id":56132118511998,"sku":"VLR01 CREM 200x290","price":154.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/Vellure-Marble-VLR01-Cream-Rug-Desire-Rugs-Rug-Love-The-Most-Loved-Rug-Store.jpg?v=1756533556"},{"product_id":"vellure-maze-vlr02-cream-rug","title":"Vellure Maze VLR02 Modern Plain Geometric Metallic Shimmer Soft-Touch 3D Embossed Subtle Hi-Lo Durable Easy-Care Polyblend Cream Rug","description":"\u003cp data-start=\"216\" data-end=\"790\"\u003eThe \u003cstrong data-start=\"220\" data-end=\"252\"\u003eVellure Maze VLR02 Cream Rug\u003c\/strong\u003e showcases \u003cstrong data-start=\"263\" data-end=\"282\"\u003emodern elegance\u003c\/strong\u003e through its \u003cstrong data-start=\"295\" data-end=\"331\"\u003estructured geometric maze design\u003c\/strong\u003e and \u003cstrong data-start=\"336\" data-end=\"359\"\u003eembossed 3D texture\u003c\/strong\u003e. The interlocking pattern of raised and recessed squares creates a subtle sense of movement and dimension, beautifully enhanced by a \u003cstrong data-start=\"493\" data-end=\"519\"\u003erefined metallic sheen\u003c\/strong\u003e that catches the light from every angle. Crafted in \u003cstrong data-start=\"572\" data-end=\"582\"\u003eTurkey\u003c\/strong\u003e from a \u003cstrong data-start=\"590\" data-end=\"635\"\u003epremium polypropylene and polyester blend\u003c\/strong\u003e, this rug features an \u003cstrong data-start=\"658\" data-end=\"688\"\u003e11 mm soft cut-shrink pile\u003c\/strong\u003e that feels smooth yet substantial underfoot, offering both \u003cstrong data-start=\"748\" data-end=\"787\"\u003ecomfort and long-lasting durability\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"1179\"\u003eThe \u003cstrong data-start=\"796\" data-end=\"813\"\u003eVellure range\u003c\/strong\u003e blends design precision with tactile sophistication — ideal for \u003cstrong data-start=\"878\" data-end=\"926\"\u003eliving rooms, bedrooms, and open-plan spaces\u003c\/strong\u003e. The \u003cstrong data-start=\"932\" data-end=\"949\"\u003ehi-lo texture\u003c\/strong\u003e adds depth while remaining practical for everyday use, and the \u003cstrong data-start=\"1013\" data-end=\"1029\"\u003ejute backing\u003c\/strong\u003e ensures structure and stability. This contemporary rug elevates neutral interiors with its light-reflective finish and timeless, understated style.\u003c\/p\u003e\n\u003chr data-start=\"1181\" data-end=\"1184\"\u003e\n\u003ch3 data-start=\"1186\" data-end=\"1245\"\u003e\u003cstrong data-start=\"1190\" data-end=\"1245\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1247\" data-end=\"1579\"\u003e\n\u003cli data-start=\"1247\" data-end=\"1362\"\u003e\n\u003cp data-start=\"1249\" data-end=\"1362\"\u003e\u003cstrong data-start=\"1249\" data-end=\"1258\"\u003eCream\u003c\/strong\u003e – The main tone across the design, offering a soft, neutral base that enhances warmth and brightness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1363\" data-end=\"1461\"\u003e\n\u003cp data-start=\"1365\" data-end=\"1461\"\u003e\u003cstrong data-start=\"1365\" data-end=\"1384\"\u003eChampagne Beige\u003c\/strong\u003e – Accentuates the raised maze framework, adding gentle contrast and depth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1462\" data-end=\"1579\"\u003e\n\u003cp data-start=\"1464\" data-end=\"1579\"\u003e\u003cstrong data-start=\"1464\" data-end=\"1479\"\u003ePearl Sheen\u003c\/strong\u003e – Subtly woven within the pile, creating a delicate shimmer that enhances the rug’s refined look.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1581\" data-end=\"1584\"\u003e\n\u003cp data-start=\"1586\" data-end=\"2130\"\u003eThe \u003cstrong data-start=\"1590\" data-end=\"1622\"\u003eVellure Maze VLR02 Cream Rug\u003c\/strong\u003e perfectly balances \u003cstrong data-start=\"1642\" data-end=\"1669\"\u003emodern geometric design\u003c\/strong\u003e with \u003cstrong data-start=\"1675\" data-end=\"1698\"\u003eluxurious tactility\u003c\/strong\u003e, featuring an \u003cstrong data-start=\"1713\" data-end=\"1753\"\u003e11 mm embossed hi-lo cut-shrink pile\u003c\/strong\u003e for a subtle 3D effect. Made from a \u003cstrong data-start=\"1790\" data-end=\"1835\"\u003edurable polypropylene and polyester blend\u003c\/strong\u003e with a \u003cstrong data-start=\"1843\" data-end=\"1866\"\u003esturdy jute backing\u003c\/strong\u003e, it’s both \u003cstrong data-start=\"1878\" data-end=\"1900\"\u003esoft and practical\u003c\/strong\u003e, ideal for adding a touch of \u003cstrong data-start=\"1930\" data-end=\"1968\"\u003elight, texture, and sophistication\u003c\/strong\u003e to contemporary interiors. Designed for those who appreciate minimalist beauty with a hint of shimmer, this rug brings \u003cstrong data-start=\"2088\" data-end=\"2112\"\u003ecomfort and elegance\u003c\/strong\u003e to any setting.\u003c\/p\u003e\n\u003chr data-start=\"1658\" data-end=\"1661\"\u003e\n\u003cp data-start=\"1663\" data-end=\"2175\"\u003e\u003cmeta charset=\"utf-8\"\u003e🧵 \u003cstrong data-end=\"227\" data-start=\"195\"\u003eCut Pile Rug Characteristics\u003c\/strong\u003e\u003cbr data-end=\"230\" data-start=\"227\"\u003eEvery rug has a \u003cstrong data-end=\"264\" data-start=\"246\"\u003epile direction\u003c\/strong\u003e — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear \u003cstrong data-end=\"421\" data-start=\"400\"\u003elighter or darker\u003c\/strong\u003e depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is \u003cstrong data-end=\"680\" data-start=\"651\"\u003enot a manufacturing fault\u003c\/strong\u003e but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as \u003cstrong data-end=\"952\" data-start=\"942\"\u003eAurora\u003c\/strong\u003e, \u003cstrong data-end=\"963\" data-start=\"954\"\u003eCraft\u003c\/strong\u003e, and \u003cstrong data-end=\"979\" data-start=\"969\"\u003eApollo\u003c\/strong\u003e. \u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"735\" data-end=\"751\"\u003ePlease note:\u003c\/strong\u003e due to the \u003cstrong data-start=\"763\" data-end=\"790\"\u003ecut-pile shimmer effect\u003c\/strong\u003e, the rug will display \u003cstrong data-start=\"813\" data-end=\"839\"\u003elight and dark shading\u003c\/strong\u003e depending on how the pile is brushed and the direction of the light.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003eGeometric\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eCream\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eVellure\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height mm\u003c\/td\u003e\n\u003ctd\u003e11\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight m2 KG\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e50% Polypropylene 50% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eMachine Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eTurkey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Desire Rugs","offers":[{"title":"Cream \/ 060 x 220 cm Runner \/ Hurry, Last Few","offer_id":56132118544766,"sku":"VLR02 CREM 060x220","price":30.39,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 120 x 170 cm \/ Hurry, Last Few","offer_id":56132118577534,"sku":"VLR02 CREM 120x170","price":59.32,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 160 x 230 cm \/ Hurry, Last Few","offer_id":56132118610302,"sku":"VLR02 CREM 160x230","price":95.32,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 200 x 290 cm \/ Last One","offer_id":56132118643070,"sku":"VLR02 CREM 200x290","price":154.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/Vellure-Maze-VLR02-Cream-Rug-Desire-Rugs-Rug-Love-The-Most-Loved-Rug-Store.jpg?v=1756533572"},{"product_id":"vellure-maze-vlr02-grey-rug","title":"Vellure Maze VLR02 Modern Plain Geometric Metallic Shimmer Soft-Touch 3D Embossed Subtle Hi-Lo Durable Easy-Care Polyblend Grey Rug","description":"\u003cp data-start=\"214\" data-end=\"770\"\u003eThe \u003cstrong data-start=\"218\" data-end=\"249\"\u003eVellure Maze VLR02 Grey Rug\u003c\/strong\u003e embodies \u003cstrong data-start=\"259\" data-end=\"284\"\u003emodern sophistication\u003c\/strong\u003e through its \u003cstrong data-start=\"297\" data-end=\"335\"\u003earchitectural maze-inspired design\u003c\/strong\u003e and \u003cstrong data-start=\"340\" data-end=\"377\"\u003eluxurious cut-shrink pile texture\u003c\/strong\u003e. The interplay of raised and recessed sections forms a geometric grid of interlocking squares, producing a refined 3D effect that subtly catches the light. Expertly \u003cstrong data-start=\"543\" data-end=\"570\"\u003emachine-woven in Turkey\u003c\/strong\u003e from a \u003cstrong data-start=\"578\" data-end=\"626\"\u003epremium blend of polypropylene and polyester\u003c\/strong\u003e, this rug offers a \u003cstrong data-start=\"646\" data-end=\"680\"\u003esoft-touch 11 mm embossed pile\u003c\/strong\u003e with a gentle \u003cstrong data-start=\"695\" data-end=\"713\"\u003emetallic sheen\u003c\/strong\u003e, delivering both \u003cstrong data-start=\"731\" data-end=\"757\"\u003ecomfort and durability\u003c\/strong\u003e underfoot.\u003c\/p\u003e\n\u003cp data-start=\"772\" data-end=\"1219\"\u003eThe \u003cstrong data-start=\"776\" data-end=\"792\"\u003ehi-lo finish\u003c\/strong\u003e enhances visual depth while maintaining a smooth, plush surface ideal for \u003cstrong data-start=\"867\" data-end=\"883\"\u003eliving rooms\u003c\/strong\u003e, \u003cstrong data-start=\"885\" data-end=\"897\"\u003ebedrooms\u003c\/strong\u003e, and \u003cstrong data-start=\"903\" data-end=\"919\"\u003edining areas\u003c\/strong\u003e. A \u003cstrong data-start=\"923\" data-end=\"939\"\u003ejute backing\u003c\/strong\u003e provides reliable structure and stability, while the \u003cstrong data-start=\"993\" data-end=\"1013\"\u003eeasy-care fibres\u003c\/strong\u003e ensure long-lasting performance and minimal upkeep. Balancing \u003cstrong data-start=\"1076\" data-end=\"1115\"\u003eelegance, practicality, and texture\u003c\/strong\u003e, the Vellure Maze creates a contemporary statement that complements a wide range of modern interiors.\u003c\/p\u003e\n\u003chr data-start=\"1221\" data-end=\"1224\"\u003e\n\u003ch3 data-start=\"1226\" data-end=\"1285\"\u003e\u003cstrong data-start=\"1230\" data-end=\"1285\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1287\" data-end=\"1660\"\u003e\n\u003cli data-start=\"1287\" data-end=\"1405\"\u003e\n\u003cp data-start=\"1289\" data-end=\"1405\"\u003e\u003cstrong data-start=\"1289\" data-end=\"1301\"\u003eMid Grey\u003c\/strong\u003e – Dominant across the design, offering a sleek and neutral foundation with a cool, contemporary tone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1406\" data-end=\"1526\"\u003e\n\u003cp data-start=\"1408\" data-end=\"1526\"\u003e\u003cstrong data-start=\"1408\" data-end=\"1423\"\u003ePewter Grey\u003c\/strong\u003e – Accentuates the raised maze lines, adding definition and subtle contrast to the geometric pattern.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1527\" data-end=\"1660\"\u003e\n\u003cp data-start=\"1529\" data-end=\"1660\"\u003e\u003cstrong data-start=\"1529\" data-end=\"1545\"\u003eSilver Sheen\u003c\/strong\u003e – Lightly reflective within the cut-shrink pile, introducing a refined metallic glow that shifts with the light.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1662\" data-end=\"1665\"\u003e\n\u003cp data-start=\"1667\" data-end=\"2201\"\u003eThe \u003cstrong data-start=\"1671\" data-end=\"1702\"\u003eVellure Maze VLR02 Grey Rug\u003c\/strong\u003e combines \u003cstrong data-start=\"1712\" data-end=\"1734\"\u003egeometric artistry\u003c\/strong\u003e with \u003cstrong data-start=\"1740\" data-end=\"1758\"\u003etactile luxury\u003c\/strong\u003e, featuring an \u003cstrong data-start=\"1773\" data-end=\"1813\"\u003e11 mm embossed hi-lo cut-shrink pile\u003c\/strong\u003e that feels soft yet substantial. Crafted from a \u003cstrong data-start=\"1862\" data-end=\"1907\"\u003edurable polypropylene and polyester blend\u003c\/strong\u003e and supported by a \u003cstrong data-start=\"1927\" data-end=\"1943\"\u003ejute backing\u003c\/strong\u003e, it’s built for longevity while adding a hint of sheen and depth to contemporary spaces. Perfect for \u003cstrong data-start=\"2045\" data-end=\"2068\"\u003emodern living rooms\u003c\/strong\u003e, \u003cstrong data-start=\"2070\" data-end=\"2089\"\u003eopen-plan areas\u003c\/strong\u003e, and \u003cstrong data-start=\"2095\" data-end=\"2116\"\u003eneutral interiors\u003c\/strong\u003e, this rug offers a timeless balance of \u003cstrong data-start=\"2156\" data-end=\"2198\"\u003etexture, tone, and understated glamour\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-start=\"1658\" data-end=\"1661\"\u003e\n\u003cp data-start=\"1663\" data-end=\"2175\"\u003e\u003cmeta charset=\"utf-8\"\u003e🧵 \u003cstrong data-end=\"227\" data-start=\"195\"\u003eCut Pile Rug Characteristics\u003c\/strong\u003e\u003cbr data-end=\"230\" data-start=\"227\"\u003eEvery rug has a \u003cstrong data-end=\"264\" data-start=\"246\"\u003epile direction\u003c\/strong\u003e — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear \u003cstrong data-end=\"421\" data-start=\"400\"\u003elighter or darker\u003c\/strong\u003e depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is \u003cstrong data-end=\"680\" data-start=\"651\"\u003enot a manufacturing fault\u003c\/strong\u003e but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as \u003cstrong data-end=\"952\" data-start=\"942\"\u003eAurora\u003c\/strong\u003e, \u003cstrong data-end=\"963\" data-start=\"954\"\u003eCraft\u003c\/strong\u003e, and \u003cstrong data-end=\"979\" data-start=\"969\"\u003eApollo\u003c\/strong\u003e. \u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"735\" data-end=\"751\"\u003ePlease note:\u003c\/strong\u003e due to the \u003cstrong data-start=\"763\" data-end=\"790\"\u003ecut-pile shimmer effect\u003c\/strong\u003e, the rug will display \u003cstrong data-start=\"813\" data-end=\"839\"\u003elight and dark shading\u003c\/strong\u003e depending on how the pile is brushed and the direction of the light.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003eGeometric\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eGrey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eVellure\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height mm\u003c\/td\u003e\n\u003ctd\u003e11\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight m2 KG\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e50% Polypropylene 50% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eMachine Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eTurkey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Desire Rugs","offers":[{"title":"Grey \/ 060 x 220 cm Runner \/ Last One","offer_id":56132118675838,"sku":"VLR02 GREY 060x220","price":30.39,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 120 x 170 cm \/ Hurry, Last Few","offer_id":56132118708606,"sku":"VLR02 GREY 120x170","price":59.32,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 160 x 230 cm \/ Hurry, Last Few","offer_id":56132118741374,"sku":"VLR02 GREY 160x230","price":95.32,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 200 x 290 cm \/ Hurry, Last Few","offer_id":56132118774142,"sku":"VLR02 GREY 200x290","price":154.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/Vellure-Maze-VLR02-Grey-Rug-Desire-Rugs-Rug-Love-The-Most-Loved-Rug-Store.jpg?v=1756533587"},{"product_id":"vellure-grid-vlr03-cream-rug","title":"Vellure Grid VLR03 Modern Plain Geometric Check Metallic Shimmer Soft-Touch 3D Embossed Subtle Hi-Lo Durable Easy-Care Polyblend Cream Rug","description":"\u003cp data-start=\"219\" data-end=\"802\"\u003eThe \u003cstrong data-start=\"223\" data-end=\"255\"\u003eVellure Grid VLR03 Cream Rug\u003c\/strong\u003e showcases \u003cstrong data-start=\"266\" data-end=\"287\"\u003emodern minimalism\u003c\/strong\u003e with a soft geometric edge, featuring a \u003cstrong data-start=\"328\" data-end=\"360\"\u003etextured checkerboard design\u003c\/strong\u003e that combines raised and recessed squares for a tactile, three-dimensional effect. The interplay of \u003cstrong data-start=\"461\" data-end=\"492\"\u003ematte and lustrous finishes\u003c\/strong\u003e gives the rug subtle movement and depth, making it both sophisticated and versatile. Expertly crafted in \u003cstrong data-start=\"598\" data-end=\"608\"\u003eTurkey\u003c\/strong\u003e from a \u003cstrong data-start=\"616\" data-end=\"661\"\u003epremium polypropylene and polyester blend\u003c\/strong\u003e, it features an \u003cstrong data-start=\"678\" data-end=\"712\"\u003e11 mm embossed cut-shrink pile\u003c\/strong\u003e that offers luxurious softness underfoot with excellent durability for everyday living.\u003c\/p\u003e\n\u003cp data-start=\"804\" data-end=\"1176\"\u003ePart of the elegant \u003cstrong data-start=\"824\" data-end=\"846\"\u003eVellure collection\u003c\/strong\u003e, this design merges \u003cstrong data-start=\"867\" data-end=\"893\"\u003econtemporary structure\u003c\/strong\u003e with a soothing neutral palette, ideal for \u003cstrong data-start=\"937\" data-end=\"995\"\u003eliving rooms, bedrooms, and modern open-plan interiors\u003c\/strong\u003e. The \u003cstrong data-start=\"1001\" data-end=\"1018\"\u003ehi-lo texture\u003c\/strong\u003e reflects light beautifully while the \u003cstrong data-start=\"1056\" data-end=\"1072\"\u003ejute backing\u003c\/strong\u003e provides strength and dimensional stability, ensuring the rug maintains its refined finish over time.\u003c\/p\u003e\n\u003chr data-start=\"1178\" data-end=\"1181\"\u003e\n\u003ch3 data-start=\"1183\" data-end=\"1242\"\u003e\u003cstrong data-start=\"1187\" data-end=\"1242\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1244\" data-end=\"1578\"\u003e\n\u003cli data-start=\"1244\" data-end=\"1343\"\u003e\n\u003cp data-start=\"1246\" data-end=\"1343\"\u003e\u003cstrong data-start=\"1246\" data-end=\"1255\"\u003eCream\u003c\/strong\u003e – The dominant shade forming a light, neutral foundation that brightens any interior.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1344\" data-end=\"1452\"\u003e\n\u003cp data-start=\"1346\" data-end=\"1452\"\u003e\u003cstrong data-start=\"1346\" data-end=\"1355\"\u003eBeige\u003c\/strong\u003e – Featured in alternating raised squares, adding warmth and depth to the checkerboard pattern.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1453\" data-end=\"1578\"\u003e\n\u003cp data-start=\"1455\" data-end=\"1578\"\u003e\u003cstrong data-start=\"1455\" data-end=\"1470\"\u003ePearl Sheen\u003c\/strong\u003e – Subtly interwoven throughout, producing a refined shimmer that enhances the rug’s contemporary texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1580\" data-end=\"1583\"\u003e\n\u003cp data-start=\"1585\" data-end=\"2142\"\u003eThe \u003cstrong data-start=\"1589\" data-end=\"1621\"\u003eVellure Grid VLR03 Cream Rug\u003c\/strong\u003e delivers an elegant balance of \u003cstrong data-start=\"1653\" data-end=\"1684\"\u003etexture, tone, and geometry\u003c\/strong\u003e, highlighted by its \u003cstrong data-start=\"1705\" data-end=\"1745\"\u003e11 mm embossed hi-lo cut-shrink pile\u003c\/strong\u003e and softly shimmering finish. Constructed from a \u003cstrong data-start=\"1795\" data-end=\"1840\"\u003edurable polypropylene and polyester blend\u003c\/strong\u003e with a \u003cstrong data-start=\"1848\" data-end=\"1864\"\u003ejute backing\u003c\/strong\u003e, it combines \u003cstrong data-start=\"1878\" data-end=\"1912\"\u003ecomfort, resilience, and style\u003c\/strong\u003e in equal measure. The gentle tonal harmony of \u003cstrong data-start=\"1959\" data-end=\"1968\"\u003eCream\u003c\/strong\u003e, \u003cstrong data-start=\"1970\" data-end=\"1979\"\u003eBeige\u003c\/strong\u003e, and \u003cstrong data-start=\"1985\" data-end=\"2000\"\u003ePearl Sheen\u003c\/strong\u003e makes it a perfect fit for \u003cstrong data-start=\"2028\" data-end=\"2081\"\u003eneutral, minimalist, or Scandi-inspired interiors\u003c\/strong\u003e, bringing subtle luxury to both modern and classic spaces.\u003c\/p\u003e\n\u003chr data-start=\"1658\" data-end=\"1661\"\u003e\n\u003cp data-start=\"1663\" data-end=\"2175\"\u003e\u003cmeta charset=\"utf-8\"\u003e🧵 \u003cstrong data-end=\"227\" data-start=\"195\"\u003eCut Pile Rug Characteristics\u003c\/strong\u003e\u003cbr data-end=\"230\" data-start=\"227\"\u003eEvery rug has a \u003cstrong data-end=\"264\" data-start=\"246\"\u003epile direction\u003c\/strong\u003e — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear \u003cstrong data-end=\"421\" data-start=\"400\"\u003elighter or darker\u003c\/strong\u003e depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is \u003cstrong data-end=\"680\" data-start=\"651\"\u003enot a manufacturing fault\u003c\/strong\u003e but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as \u003cstrong data-end=\"952\" data-start=\"942\"\u003eAurora\u003c\/strong\u003e, \u003cstrong data-end=\"963\" data-start=\"954\"\u003eCraft\u003c\/strong\u003e, and \u003cstrong data-end=\"979\" data-start=\"969\"\u003eApollo\u003c\/strong\u003e. \u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"735\" data-end=\"751\"\u003ePlease note:\u003c\/strong\u003e due to the \u003cstrong data-start=\"763\" data-end=\"790\"\u003ecut-pile shimmer effect\u003c\/strong\u003e, the rug will display \u003cstrong data-start=\"813\" data-end=\"839\"\u003elight and dark shading\u003c\/strong\u003e depending on how the pile is brushed and the direction of the light.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003eGeometric\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eCream\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eVellure\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height mm\u003c\/td\u003e\n\u003ctd\u003e11\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight m2 KG\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e50% Polypropylene 50% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eMachine Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eTurkey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Desire Rugs","offers":[{"title":"Cream \/ 060 x 220 cm Runner \/ Hurry, Last Few","offer_id":56132118806910,"sku":"VLR03 CREM 060x220","price":30.39,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 120 x 170 cm \/ Hurry, Last Few","offer_id":56132118839678,"sku":"VLR03 CREM 120x170","price":59.32,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 160 x 230 cm \/ Hurry, Last Few","offer_id":56132118872446,"sku":"VLR03 CREM 160x230","price":95.32,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 200 x 290 cm \/ Hurry, Last Few","offer_id":56132118905214,"sku":"VLR03 CREM 200x290","price":154.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/Vellure-Grid-VLR03-Cream-Rug-Desire-Rugs-Rug-Love-The-Most-Loved-Rug-Store.jpg?v=1756533601"},{"product_id":"vellure-grid-vlr03-grey-rug","title":"Vellure Grid VLR03 Modern Plain Geometric Check Metallic Shimmer Soft-Touch 3D Embossed Subtle Hi-Lo Durable Easy-Care Polyblend Grey Rug","description":"\u003cp data-start=\"237\" data-end=\"812\"\u003eThe \u003cstrong data-start=\"241\" data-end=\"272\"\u003eVellure Grid VLR03 Grey Rug\u003c\/strong\u003e introduces a \u003cstrong data-start=\"286\" data-end=\"315\"\u003emodern geometric elegance\u003c\/strong\u003e through its \u003cstrong data-start=\"328\" data-end=\"360\"\u003etextured checkerboard design\u003c\/strong\u003e, where alternating raised and recessed squares create a subtle 3D visual rhythm. The play of \u003cstrong data-start=\"454\" data-end=\"474\"\u003elight and shadow\u003c\/strong\u003e across the surface is enhanced by a \u003cstrong data-start=\"511\" data-end=\"534\"\u003esoft metallic sheen\u003c\/strong\u003e, bringing a contemporary sophistication to the neutral grey palette. Crafted in \u003cstrong data-start=\"615\" data-end=\"625\"\u003eTurkey\u003c\/strong\u003e from a \u003cstrong data-start=\"633\" data-end=\"678\"\u003epremium polypropylene and polyester blend\u003c\/strong\u003e, the \u003cstrong data-start=\"684\" data-end=\"718\"\u003e11 mm embossed cut-shrink pile\u003c\/strong\u003e delivers a smooth yet structured finish that is both \u003cstrong data-start=\"772\" data-end=\"809\"\u003esoft underfoot and highly durable\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"814\" data-end=\"1260\"\u003ePart of the \u003cstrong data-start=\"826\" data-end=\"848\"\u003eVellure collection\u003c\/strong\u003e, this design blends \u003cstrong data-start=\"869\" data-end=\"895\"\u003earchitectural geometry\u003c\/strong\u003e with \u003cstrong data-start=\"901\" data-end=\"922\"\u003emodern minimalism\u003c\/strong\u003e, making it a versatile choice for \u003cstrong data-start=\"957\" data-end=\"1004\"\u003eliving rooms, bedrooms, or open-plan spaces\u003c\/strong\u003e. The tactile \u003cstrong data-start=\"1018\" data-end=\"1035\"\u003ehi-lo texture\u003c\/strong\u003e adds visual depth without overpowering, while the \u003cstrong data-start=\"1086\" data-end=\"1102\"\u003ejute backing\u003c\/strong\u003e ensures long-lasting strength and shape retention. Elegant, refined, and effortlessly stylish, this rug offers a timeless update to contemporary interiors.\u003c\/p\u003e\n\u003chr data-start=\"1262\" data-end=\"1265\"\u003e\n\u003ch3 data-start=\"1267\" data-end=\"1326\"\u003e\u003cstrong data-start=\"1271\" data-end=\"1326\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1328\" data-end=\"1666\"\u003e\n\u003cli data-start=\"1328\" data-end=\"1441\"\u003e\n\u003cp data-start=\"1330\" data-end=\"1441\"\u003e\u003cstrong data-start=\"1330\" data-end=\"1342\"\u003eMid Grey\u003c\/strong\u003e – The dominant shade throughout, creating a calm and neutral foundation that grounds the design.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1442\" data-end=\"1547\"\u003e\n\u003cp data-start=\"1444\" data-end=\"1547\"\u003e\u003cstrong data-start=\"1444\" data-end=\"1458\"\u003eSteel Grey\u003c\/strong\u003e – Highlighting the raised grid pattern, providing structure and subtle tonal contrast.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1548\" data-end=\"1666\"\u003e\n\u003cp data-start=\"1550\" data-end=\"1666\"\u003e\u003cstrong data-start=\"1550\" data-end=\"1566\"\u003eSilver Sheen\u003c\/strong\u003e – Lightly woven through the pile, adding a lustrous highlight that enhances movement and texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1668\" data-end=\"1671\"\u003e\n\u003cp data-start=\"1673\" data-end=\"2253\"\u003eThe \u003cstrong data-start=\"1677\" data-end=\"1708\"\u003eVellure Grid VLR03 Grey Rug\u003c\/strong\u003e combines \u003cstrong data-start=\"1718\" data-end=\"1745\"\u003emodern design precision\u003c\/strong\u003e with \u003cstrong data-start=\"1751\" data-end=\"1778\"\u003eluxurious tactile depth\u003c\/strong\u003e, featuring an \u003cstrong data-start=\"1793\" data-end=\"1833\"\u003e11 mm embossed hi-lo cut-shrink pile\u003c\/strong\u003e and a gentle metallic sheen. Constructed from a \u003cstrong data-start=\"1882\" data-end=\"1927\"\u003edurable polypropylene and polyester blend\u003c\/strong\u003e with a \u003cstrong data-start=\"1935\" data-end=\"1951\"\u003ejute backing\u003c\/strong\u003e, it offers both \u003cstrong data-start=\"1968\" data-end=\"1997\"\u003esoftness and practicality\u003c\/strong\u003e. The layered interplay of \u003cstrong data-start=\"2024\" data-end=\"2036\"\u003eMid Grey\u003c\/strong\u003e, \u003cstrong data-start=\"2038\" data-end=\"2052\"\u003eSteel Grey\u003c\/strong\u003e, and \u003cstrong data-start=\"2058\" data-end=\"2074\"\u003eSilver Sheen\u003c\/strong\u003e creates a balanced, light-reflective finish ideal for \u003cstrong data-start=\"2129\" data-end=\"2158\"\u003econtemporary living areas\u003c\/strong\u003e, \u003cstrong data-start=\"2160\" data-end=\"2172\"\u003ebedrooms\u003c\/strong\u003e, and \u003cstrong data-start=\"2178\" data-end=\"2205\"\u003eneutral-toned interiors\u003c\/strong\u003e seeking a polished yet understated aesthetic.\u003c\/p\u003e\n\u003chr data-start=\"1658\" data-end=\"1661\"\u003e\n\u003cp data-start=\"1663\" data-end=\"2175\"\u003e\u003cmeta charset=\"utf-8\"\u003e🧵 \u003cstrong data-end=\"227\" data-start=\"195\"\u003eCut Pile Rug Characteristics\u003c\/strong\u003e\u003cbr data-end=\"230\" data-start=\"227\"\u003eEvery rug has a \u003cstrong data-end=\"264\" data-start=\"246\"\u003epile direction\u003c\/strong\u003e — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear \u003cstrong data-end=\"421\" data-start=\"400\"\u003elighter or darker\u003c\/strong\u003e depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is \u003cstrong data-end=\"680\" data-start=\"651\"\u003enot a manufacturing fault\u003c\/strong\u003e but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as \u003cstrong data-end=\"952\" data-start=\"942\"\u003eAurora\u003c\/strong\u003e, \u003cstrong data-end=\"963\" data-start=\"954\"\u003eCraft\u003c\/strong\u003e, and \u003cstrong data-end=\"979\" data-start=\"969\"\u003eApollo\u003c\/strong\u003e. \u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"735\" data-end=\"751\"\u003ePlease note:\u003c\/strong\u003e due to the \u003cstrong data-start=\"763\" data-end=\"790\"\u003ecut-pile shimmer effect\u003c\/strong\u003e, the rug will display \u003cstrong data-start=\"813\" data-end=\"839\"\u003elight and dark shading\u003c\/strong\u003e depending on how the pile is brushed and the direction of the light.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003eGeometric\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eGrey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eVellure\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height mm\u003c\/td\u003e\n\u003ctd\u003e11\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight m2 KG\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e50% Polypropylene 50% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eMachine Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eTurkey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Desire Rugs","offers":[{"title":"Grey \/ 060 x 220 cm Runner \/ Hurry, Last Few","offer_id":56132118937982,"sku":"VLR03 GREY 060x220","price":30.39,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 120 x 170 cm \/ Hurry, Last Few","offer_id":56132118970750,"sku":"VLR03 GREY 120x170","price":59.32,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 160 x 230 cm \/ Hurry, Last Few","offer_id":56132119003518,"sku":"VLR03 GREY 160x230","price":95.32,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 200 x 290 cm \/ Hurry, Last Few","offer_id":56132119036286,"sku":"VLR03 GREY 200x290","price":154.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/Vellure-Grid-VLR03-Grey-Rug-Desire-Rugs-Rug-Love-The-Most-Loved-Rug-Store.jpg?v=1756533676"},{"product_id":"vellure-pyramid-vlr04-anthracite-rug","title":"Vellure Pyramid VLR04 Modern Plain Geometric Metallic Shimmer Soft-Touch 3D Embossed Subtle Hi-Lo Durable Easy-Care Polyblend Anthracite Rug","description":"\u003cp data-start=\"247\" data-end=\"760\"\u003eThe \u003cstrong data-start=\"251\" data-end=\"291\"\u003eVellure Pyramid VLR04 Anthracite Rug\u003c\/strong\u003e brings a refined modern edge to interiors with its \u003cstrong data-start=\"343\" data-end=\"376\"\u003eembossed 3D geometric pattern\u003c\/strong\u003e and \u003cstrong data-start=\"381\" data-end=\"413\"\u003esophisticated metallic sheen\u003c\/strong\u003e. The repeating pyramid motif forms a dynamic play of light and shadow, elevated by the \u003cstrong data-start=\"501\" data-end=\"520\"\u003ecut-shrink pile\u003c\/strong\u003e that adds subtle dimensional depth. Crafted in \u003cstrong data-start=\"568\" data-end=\"578\"\u003eTurkey\u003c\/strong\u003e from a \u003cstrong data-start=\"586\" data-end=\"631\"\u003epremium polypropylene and polyester blend\u003c\/strong\u003e, it features an \u003cstrong data-start=\"648\" data-end=\"678\"\u003e11 mm embossed hi-low pile\u003c\/strong\u003e that feels soft underfoot while retaining exceptional durability and structure.\u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"1197\"\u003eDesigned for \u003cstrong data-start=\"775\" data-end=\"827\"\u003emodern living rooms, bedrooms, and dining spaces\u003c\/strong\u003e, the \u003cstrong data-start=\"833\" data-end=\"850\"\u003eVellure range\u003c\/strong\u003e unites \u003cstrong data-start=\"858\" data-end=\"894\"\u003estyle, practicality, and comfort\u003c\/strong\u003e. The \u003cstrong data-start=\"900\" data-end=\"920\"\u003emetallic shimmer\u003c\/strong\u003e enhances its contemporary appeal, while the \u003cstrong data-start=\"965\" data-end=\"981\"\u003ejute backing\u003c\/strong\u003e ensures strength and stability. Easy to maintain, this rug offers the ideal balance of \u003cstrong data-start=\"1069\" data-end=\"1087\"\u003eluxury texture\u003c\/strong\u003e and \u003cstrong data-start=\"1092\" data-end=\"1118\"\u003eeveryday functionality\u003c\/strong\u003e, making it a perfect foundation for both minimalist and statement interiors.\u003c\/p\u003e\n\u003chr data-start=\"1199\" data-end=\"1202\"\u003e\n\u003ch3 data-start=\"1204\" data-end=\"1263\"\u003e\u003cstrong data-start=\"1208\" data-end=\"1263\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1265\" data-end=\"1625\"\u003e\n\u003cli data-start=\"1265\" data-end=\"1374\"\u003e\n\u003cp data-start=\"1267\" data-end=\"1374\"\u003e\u003cstrong data-start=\"1267\" data-end=\"1286\"\u003eAnthracite Grey\u003c\/strong\u003e – The dominant tone, creating a sleek, modern base with a sophisticated, smoky depth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1375\" data-end=\"1488\"\u003e\n\u003cp data-start=\"1377\" data-end=\"1488\"\u003e\u003cstrong data-start=\"1377\" data-end=\"1392\"\u003eSilver Grey\u003c\/strong\u003e – Highlighting the upper ridges, adding luminosity and definition to the geometric structure.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1489\" data-end=\"1625\"\u003e\n\u003cp data-start=\"1491\" data-end=\"1625\"\u003e\u003cstrong data-start=\"1491\" data-end=\"1506\"\u003eSteel Sheen\u003c\/strong\u003e – Lightly reflective threads woven into the pile, introducing a refined metallic shimmer that shifts with the light.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1627\" data-end=\"1630\"\u003e\n\u003cp data-start=\"1632\" data-end=\"2155\"\u003eThe \u003cstrong data-start=\"1636\" data-end=\"1676\"\u003eVellure Pyramid VLR04 Anthracite Rug\u003c\/strong\u003e captures the elegance of geometric design through its \u003cstrong data-start=\"1731\" data-end=\"1771\"\u003esoft-touch, embossed cut-shrink pile\u003c\/strong\u003e and \u003cstrong data-start=\"1776\" data-end=\"1802\"\u003etextured hi-low finish\u003c\/strong\u003e. Combining \u003cstrong data-start=\"1814\" data-end=\"1865\"\u003edurability, comfort, and subtle metallic detail\u003c\/strong\u003e, it enhances any contemporary space with understated luxury. Crafted from a \u003cstrong data-start=\"1942\" data-end=\"1979\"\u003epolypropylene and polyester blend\u003c\/strong\u003e with a \u003cstrong data-start=\"1987\" data-end=\"2010\"\u003estable jute backing\u003c\/strong\u003e, it’s easy to care for, resilient, and beautifully tactile — an ideal choice for those seeking modern sophistication and long-lasting quality.\u003c\/p\u003e\n\u003chr data-start=\"1658\" data-end=\"1661\"\u003e\n\u003cp data-start=\"1663\" data-end=\"2175\"\u003e\u003cmeta charset=\"utf-8\"\u003e🧵 \u003cstrong data-end=\"227\" data-start=\"195\"\u003eCut Pile Rug Characteristics\u003c\/strong\u003e\u003cbr data-end=\"230\" data-start=\"227\"\u003eEvery rug has a \u003cstrong data-end=\"264\" data-start=\"246\"\u003epile direction\u003c\/strong\u003e — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear \u003cstrong data-end=\"421\" data-start=\"400\"\u003elighter or darker\u003c\/strong\u003e depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is \u003cstrong data-end=\"680\" data-start=\"651\"\u003enot a manufacturing fault\u003c\/strong\u003e but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as \u003cstrong data-end=\"952\" data-start=\"942\"\u003eAurora\u003c\/strong\u003e, \u003cstrong data-end=\"963\" data-start=\"954\"\u003eCraft\u003c\/strong\u003e, and \u003cstrong data-end=\"979\" data-start=\"969\"\u003eApollo\u003c\/strong\u003e. \u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"735\" data-end=\"751\"\u003ePlease note:\u003c\/strong\u003e due to the \u003cstrong data-start=\"763\" data-end=\"790\"\u003ecut-pile shimmer effect\u003c\/strong\u003e, the rug will display \u003cstrong data-start=\"813\" data-end=\"839\"\u003elight and dark shading\u003c\/strong\u003e depending on how the pile is brushed and the direction of the light.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003eGeometric\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eAnthracite\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eVellure\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height mm\u003c\/td\u003e\n\u003ctd\u003e11\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight m2 KG\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e50% Polypropylene 50% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eMachine Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eTurkey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Desire Rugs","offers":[{"title":"Anthracite \/ 060 x 220 cm Runner \/ Hurry, Last Few","offer_id":56132119101822,"sku":"VLR04 ANTH 060x220","price":30.39,"currency_code":"GBP","in_stock":true},{"title":"Anthracite \/ 120 x 170 cm \/ Hurry, Last Few","offer_id":56132119134590,"sku":"VLR04 ANTH 120x170","price":59.32,"currency_code":"GBP","in_stock":true},{"title":"Anthracite \/ 160 x 230 cm \/ Hurry, Last Few","offer_id":56132119167358,"sku":"VLR04 ANTH 160x230","price":95.32,"currency_code":"GBP","in_stock":true},{"title":"Anthracite \/ 200 x 290 cm \/ Hurry, Last Few","offer_id":56132119200126,"sku":"VLR04 ANTH 200x290","price":154.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/Vellure-Pyramid-VLR04-Anthracite-Rug-Desire-Rugs-Rug-Love-The-Most-Loved-Rug-Store.jpg?v=1756533686"},{"product_id":"vellure-pyramid-vlr04-cream-rug","title":"Vellure Pyramid VLR04 Modern Plain Geometric Metallic Shimmer Soft-Touch 3D Embossed Subtle Hi-Lo Durable Easy-Care Polyblend Cream Rug","description":"\u003cp data-start=\"225\" data-end=\"741\"\u003eThe \u003cstrong data-start=\"229\" data-end=\"264\"\u003eVellure Pyramid VLR04 Cream Rug\u003c\/strong\u003e combines \u003cstrong data-start=\"274\" data-end=\"301\"\u003emodern geometric design\u003c\/strong\u003e with \u003cstrong data-start=\"307\" data-end=\"345\"\u003eluxurious texture and subtle sheen\u003c\/strong\u003e. Its \u003cstrong data-start=\"351\" data-end=\"379\"\u003eembossed cut-shrink pile\u003c\/strong\u003e forms an elegant 3D pyramid pattern, creating gentle shadow play that changes beautifully with the light. Crafted from a \u003cstrong data-start=\"501\" data-end=\"549\"\u003epremium blend of polypropylene and polyester\u003c\/strong\u003e, this rug features an \u003cstrong data-start=\"572\" data-end=\"602\"\u003e11 mm soft cut-shrink pile\u003c\/strong\u003e that delivers both \u003cstrong data-start=\"622\" data-end=\"648\"\u003ecomfort and durability\u003c\/strong\u003e, complemented by a refined \u003cstrong data-start=\"676\" data-end=\"696\"\u003emetallic shimmer\u003c\/strong\u003e that elevates its sophisticated aesthetic.\u003c\/p\u003e\n\u003cp data-start=\"743\" data-end=\"1195\"\u003eThe \u003cstrong data-start=\"747\" data-end=\"764\"\u003ehi-lo texture\u003c\/strong\u003e enhances depth while remaining soft underfoot, making it a versatile choice for contemporary spaces. Supported by a \u003cstrong data-start=\"881\" data-end=\"905\"\u003edurable jute backing\u003c\/strong\u003e for structural stability, the Vellure range is designed for \u003cstrong data-start=\"966\" data-end=\"979\"\u003eeasy care\u003c\/strong\u003e and long-lasting beauty. Whether placed in a \u003cstrong data-start=\"1025\" data-end=\"1040\"\u003eliving room\u003c\/strong\u003e, \u003cstrong data-start=\"1042\" data-end=\"1053\"\u003ebedroom\u003c\/strong\u003e, or \u003cstrong data-start=\"1058\" data-end=\"1069\"\u003ehallway\u003c\/strong\u003e, it offers a balanced combination of \u003cstrong data-start=\"1107\" data-end=\"1151\"\u003estyle, practicality, and modern elegance\u003c\/strong\u003e — a true statement of understated luxury.\u003c\/p\u003e\n\u003chr data-start=\"1197\" data-end=\"1200\"\u003e\n\u003ch3 data-start=\"1202\" data-end=\"1261\"\u003e\u003cstrong data-start=\"1206\" data-end=\"1261\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1263\" data-end=\"1656\"\u003e\n\u003cli data-start=\"1263\" data-end=\"1377\"\u003e\n\u003cp data-start=\"1265\" data-end=\"1377\"\u003e\u003cstrong data-start=\"1265\" data-end=\"1274\"\u003eCream\u003c\/strong\u003e – The dominant tone across the design, providing a warm, neutral base that enhances light and space.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1378\" data-end=\"1494\"\u003e\n\u003cp data-start=\"1380\" data-end=\"1494\"\u003e\u003cstrong data-start=\"1380\" data-end=\"1399\"\u003eChampagne Beige\u003c\/strong\u003e – Subtly woven through the lower embossed lines, adding depth and a gentle golden undertone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1495\" data-end=\"1656\"\u003e\n\u003cp data-start=\"1497\" data-end=\"1656\"\u003e\u003cstrong data-start=\"1497\" data-end=\"1517\"\u003eSoft Pearl Sheen\u003c\/strong\u003e – Lightly reflective highlights within the cut-shrink pile, creating a sophisticated shimmer effect that changes with the viewing angle.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1658\" data-end=\"1661\"\u003e\n\u003cp data-start=\"1663\" data-end=\"2175\"\u003eThe \u003cstrong data-start=\"1667\" data-end=\"1702\"\u003eVellure Pyramid VLR04 Cream Rug\u003c\/strong\u003e is a \u003cstrong data-start=\"1708\" data-end=\"1742\"\u003esoft-touch, textured hi-lo rug\u003c\/strong\u003e that blends geometric artistry with tactile comfort. Featuring an \u003cstrong data-start=\"1809\" data-end=\"1843\"\u003e11 mm embossed cut-shrink pile\u003c\/strong\u003e with a \u003cstrong data-start=\"1851\" data-end=\"1878\"\u003erefined metallic finish\u003c\/strong\u003e, it is \u003cstrong data-start=\"1886\" data-end=\"1915\"\u003edurable, easy to maintain\u003c\/strong\u003e, and designed to bring \u003cstrong data-start=\"1939\" data-end=\"1963\"\u003ecomfort and elegance\u003c\/strong\u003e to modern interiors. Perfect for \u003cstrong data-start=\"1997\" data-end=\"2022\"\u003eneutral living spaces\u003c\/strong\u003e or \u003cstrong data-start=\"2026\" data-end=\"2051\"\u003econtemporary bedrooms\u003c\/strong\u003e, this rug exemplifies the seamless balance of \u003cstrong data-start=\"2098\" data-end=\"2136\"\u003etexture, tone, and timeless design\u003c\/strong\u003e that defines the Vellure collection.\u003c\/p\u003e\n\u003chr data-start=\"1658\" data-end=\"1661\"\u003e\n\u003cp data-start=\"1663\" data-end=\"2175\"\u003e\u003cmeta charset=\"utf-8\"\u003e🧵 \u003cstrong data-end=\"227\" data-start=\"195\"\u003eCut Pile Rug Characteristics\u003c\/strong\u003e\u003cbr data-end=\"230\" data-start=\"227\"\u003eEvery rug has a \u003cstrong data-end=\"264\" data-start=\"246\"\u003epile direction\u003c\/strong\u003e — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear \u003cstrong data-end=\"421\" data-start=\"400\"\u003elighter or darker\u003c\/strong\u003e depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is \u003cstrong data-end=\"680\" data-start=\"651\"\u003enot a manufacturing fault\u003c\/strong\u003e but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as \u003cstrong data-end=\"952\" data-start=\"942\"\u003eAurora\u003c\/strong\u003e, \u003cstrong data-end=\"963\" data-start=\"954\"\u003eCraft\u003c\/strong\u003e, and \u003cstrong data-end=\"979\" data-start=\"969\"\u003eApollo\u003c\/strong\u003e. \u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"735\" data-end=\"751\"\u003ePlease note:\u003c\/strong\u003e due to the \u003cstrong data-start=\"763\" data-end=\"790\"\u003ecut-pile shimmer effect\u003c\/strong\u003e, the rug will display \u003cstrong data-start=\"813\" data-end=\"839\"\u003elight and dark shading\u003c\/strong\u003e depending on how the pile is brushed and the direction of the light.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003eGeometric\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eCream\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eVellure\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height mm\u003c\/td\u003e\n\u003ctd\u003e11\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight m2 KG\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e50% Polypropylene 50% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eMachine Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eTurkey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Desire Rugs","offers":[{"title":"Cream \/ 060 x 220 cm Runner \/ Hurry, Last Few","offer_id":56132119265662,"sku":"VLR04 CREM 060x220","price":30.39,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 120 x 170 cm \/ Hurry, Last Few","offer_id":56132119298430,"sku":"VLR04 CREM 120x170","price":59.32,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 160 x 230 cm \/ Hurry, Last Few","offer_id":56132119331198,"sku":"VLR04 CREM 160x230","price":95.32,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 200 x 290 cm \/ Hurry, Last Few","offer_id":56132119363966,"sku":"VLR04 CREM 200x290","price":154.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/Vellure-Pyramid-VLR04-Cream-Rug-Desire-Rugs-Rug-Love-The-Most-Loved-Rug-Store.jpg?v=1756533689"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/collections\/vellure-rugs.jpg?v=1756884200","url":"https:\/\/www.ruglove.co.uk\/collections\/vellure-rugs.oembed","provider":"Rug Love","version":"1.0","type":"link"}