{"title":"Novu Rugs","description":"\u003cp data-start=\"1909\" data-end=\"2208\"\u003eThe \u003cem data-start=\"1932\" data-end=\"1938\"\u003eNovu\u003c\/em\u003e range embraces contemporary style with bold patterns and sleek finishes. Machine-woven for durability, these rugs combine modern design with everyday practicality. Ideal for living rooms, dining areas, or home offices, Novu rugs make a stylish statement in any space.\u003c\/p\u003e","products":[{"product_id":"novu-mirage-nov01-beige-rug","title":"Novu Mirage NOV01 Modern Geometric-Abstract Distressed Shimmer Soft Velvety Hi-Lo Textured Cut Pile Polyblend Warm Beige\/Champagne\/Sandstone\/Taupe\/Ivory Rug","description":"\u003cp data-end=\"824\" data-start=\"180\"\u003eThe \u003cstrong data-end=\"220\" data-start=\"184\"\u003eNovu Mirage NOV01 Warm Beige Rug\u003c\/strong\u003e features an \u003cstrong data-end=\"265\" data-start=\"233\"\u003e11.5mm plush hi-low cut pile\u003c\/strong\u003e with a \u003cstrong data-end=\"307\" data-start=\"273\"\u003esoft, light-responsive shimmer\u003c\/strong\u003e that creates a smooth, velvety finish across the surface. \u003cstrong data-end=\"393\" data-start=\"366\"\u003eMachine-woven in Turkey\u003c\/strong\u003e from a \u003cstrong data-end=\"454\" data-start=\"401\"\u003edurable 65% polypropylene and 35% polyester blend\u003c\/strong\u003e, it is \u003cstrong data-end=\"511\" data-start=\"462\"\u003enon-shedding, resilient, and easy to care for\u003c\/strong\u003e, making it ideal for everyday modern living. The rug is backed with \u003cstrong data-end=\"596\" data-start=\"580\"\u003enatural jute\u003c\/strong\u003e, providing stability and ensuring a neat, secure lay on the floor. Soft underfoot and visually refined, it suits \u003cstrong data-end=\"776\" data-start=\"710\"\u003eliving rooms, bedrooms, dining spaces, and open-plan interiors\u003c\/strong\u003e where a warm contemporary aesthetic is desired.\u003c\/p\u003e\n\u003cp data-end=\"1318\" data-start=\"826\"\u003eThe design presents a \u003cstrong data-end=\"880\" data-start=\"848\"\u003estructured geometric pattern\u003c\/strong\u003e combined with a \u003cstrong data-end=\"925\" data-start=\"897\"\u003esoftly distressed border\u003c\/strong\u003e, striking a balance between clean linear form and relaxed textural nuance. The interplay of matte fibres and gently shimmering highlights allows the rug to appear slightly lighter or deeper depending on \u003cstrong data-end=\"1159\" data-start=\"1129\"\u003elighting and viewing angle\u003c\/strong\u003e — a characteristic signature of the Novu Mirage range. The warm-toned palette maintains a calm, inviting elegance while remaining versatile and easy to style.\u003c\/p\u003e\n\u003chr data-end=\"1323\" data-start=\"1320\"\u003e\n\u003ch3 data-end=\"1384\" data-start=\"1325\"\u003e\u003cstrong data-end=\"1384\" data-start=\"1329\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1894\" data-start=\"1386\"\u003e\n\u003cli data-end=\"1476\" data-start=\"1386\"\u003e\n\u003cp data-end=\"1476\" data-start=\"1388\"\u003e\u003cstrong data-end=\"1402\" data-start=\"1388\"\u003eWarm Beige\u003c\/strong\u003e – Dominating the base, providing a soft and adaptable neutral foundation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1578\" data-start=\"1477\"\u003e\n\u003cp data-end=\"1578\" data-start=\"1479\"\u003e\u003cstrong data-end=\"1492\" data-start=\"1479\"\u003eChampagne\u003c\/strong\u003e – Highlighted in the raised geometric linework, offering a subtle reflective shimmer.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1676\" data-start=\"1579\"\u003e\n\u003cp data-end=\"1676\" data-start=\"1581\"\u003e\u003cstrong data-end=\"1594\" data-start=\"1581\"\u003eSandstone\u003c\/strong\u003e – Blended throughout the distressed border areas, adding gentle warmth and depth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1778\" data-start=\"1677\"\u003e\n\u003cp data-end=\"1778\" data-start=\"1679\"\u003e\u003cstrong data-end=\"1688\" data-start=\"1679\"\u003eTaupe\u003c\/strong\u003e – Present in select low-pile sections, introducing natural contrast and visual grounding.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1894\" data-start=\"1779\"\u003e\n\u003cp data-end=\"1894\" data-start=\"1781\"\u003e\u003cstrong data-end=\"1790\" data-start=\"1781\"\u003eIvory\u003c\/strong\u003e – Scattered softly across the design to brighten the composition and maintain an airy, balanced finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1899\" data-start=\"1896\"\u003e\n\u003cp data-end=\"2425\" data-start=\"1901\"\u003eThe \u003cstrong data-end=\"1941\" data-start=\"1905\"\u003eNovu Mirage NOV01 Warm Beige Rug\u003c\/strong\u003e blends \u003cstrong data-end=\"1963\" data-start=\"1949\"\u003eWarm Beige\u003c\/strong\u003e, \u003cstrong data-end=\"1978\" data-start=\"1965\"\u003eChampagne\u003c\/strong\u003e, \u003cstrong data-end=\"1993\" data-start=\"1980\"\u003eSandstone\u003c\/strong\u003e, \u003cstrong data-end=\"2004\" data-start=\"1995\"\u003eTaupe\u003c\/strong\u003e, and \u003cstrong data-end=\"2019\" data-start=\"2010\"\u003eIvory\u003c\/strong\u003e to achieve a \u003cstrong data-end=\"2106\" data-start=\"2033\"\u003erefined geometric look with gentle texture and light-responsive depth\u003c\/strong\u003e. With its \u003cstrong data-end=\"2145\" data-start=\"2117\"\u003e11.5mm plush hi-low pile\u003c\/strong\u003e, \u003cstrong data-end=\"2185\" data-start=\"2147\"\u003epolypropylene–polyester durability\u003c\/strong\u003e, and \u003cstrong data-end=\"2215\" data-start=\"2191\"\u003evelvet-like softness\u003c\/strong\u003e, it delivers a harmonious blend of \u003cstrong data-end=\"2299\" data-start=\"2251\"\u003eelegance, comfort, and everyday practicality\u003c\/strong\u003e. Ideal for \u003cstrong data-end=\"2363\" data-start=\"2311\"\u003eneutral and softly styled contemporary interiors\u003c\/strong\u003e, it adds warmth and structure without overwhelming the space.\u003c\/p\u003e\n\u003chr data-end=\"1899\" data-start=\"1896\"\u003e\n\u003cp data-start=\"742\" data-end=\"1416\"\u003e\u003cmeta charset=\"utf-8\"\u003e🧵 \u003cstrong data-start=\"195\" data-end=\"227\"\u003eCut Pile Rug Characteristics\u003c\/strong\u003e\u003cbr data-start=\"227\" data-end=\"230\"\u003eEvery rug has a \u003cstrong data-start=\"246\" data-end=\"264\"\u003epile direction\u003c\/strong\u003e — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear \u003cstrong data-start=\"400\" data-end=\"421\"\u003elighter or darker\u003c\/strong\u003e depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is \u003cstrong data-start=\"651\" data-end=\"680\"\u003enot a manufacturing fault\u003c\/strong\u003e but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as \u003cstrong data-start=\"942\" data-end=\"952\"\u003eAurora\u003c\/strong\u003e, \u003cstrong data-start=\"954\" data-end=\"963\"\u003eCraft\u003c\/strong\u003e, and \u003cstrong data-start=\"969\" data-end=\"979\"\u003eApollo\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003eAbstract\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eWarm Beige\/Champagne\/Sandstone\/Taupe\/Ivory\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eNovu\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height mm\u003c\/td\u003e\n\u003ctd\u003e11.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight m2 KG\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e65% Polypropylene 35% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eMachine Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eTurkey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Desire Rugs","offers":[{"title":"Warm Beige\/Champagne\/Sandstone\/Taupe\/Ivory \/ 120 x 170 cm \/ Hurry, Last Few","offer_id":56133397152126,"sku":"NOV01 BEIG 120x170","price":76.31,"currency_code":"GBP","in_stock":true},{"title":"Warm Beige\/Champagne\/Sandstone\/Taupe\/Ivory \/ 160 x 230 cm \/ Hurry, Last Few","offer_id":56133397184894,"sku":"NOV01 BEIG 160x230","price":139.04,"currency_code":"GBP","in_stock":true},{"title":"Warm Beige\/Champagne\/Sandstone\/Taupe\/Ivory \/ 200 x 290 cm \/ Last One","offer_id":56133397217662,"sku":"NOV01 BEIG 200x290","price":224.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/Novu-Mirage-NOV01-Modern-Geometric-Abstract-Distressed-Shimmer-Soft-Velvety-Hi-Lo-Textured-Cut-Pile-Polyblend-Warm-BeigeChampagneSandstoneTaupeIvory-Rug-Desire-Rugs-Rug-Love-The-Most-Loved-Rug-S.jpg?v=1759007108"},{"product_id":"novu-mirage-nov01-grey-rug","title":"Novu Mirage NOV01 Modern Geometric-Abstract Distressed Shimmer Soft Velvety Hi-Lo Textured Cut Pile Polyblend Light Grey\/Silver\/Steel Grey\/Charcoal\/Ivory Rug","description":"\u003cp data-end=\"776\" data-start=\"164\"\u003eThe \u003cstrong data-end=\"204\" data-start=\"168\"\u003eNovu Mirage NOV01 Light Grey Rug\u003c\/strong\u003e features an \u003cstrong data-end=\"249\" data-start=\"217\"\u003e11.5mm plush hi-low cut pile\u003c\/strong\u003e with a \u003cstrong data-end=\"286\" data-start=\"257\"\u003edelicate metallic shimmer\u003c\/strong\u003e that creates a smooth, light-responsive finish across the surface. \u003cstrong data-end=\"381\" data-start=\"354\"\u003eMachine-woven in Turkey\u003c\/strong\u003e from a \u003cstrong data-end=\"442\" data-start=\"389\"\u003edurable 65% polypropylene and 35% polyester blend\u003c\/strong\u003e, it is \u003cstrong data-end=\"499\" data-start=\"450\"\u003enon-shedding, resilient, and easy to maintain\u003c\/strong\u003e, making it suitable for everyday modern living. The rug is backed with \u003cstrong data-end=\"587\" data-start=\"571\"\u003enatural jute\u003c\/strong\u003e to ensure stability and a secure, flat lay. Soft underfoot with a refined, contemporary appearance, it is well-suited to \u003cstrong data-end=\"775\" data-start=\"709\"\u003eliving rooms, bedrooms, dining spaces, and open-plan interiors\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"1279\" data-start=\"778\"\u003eThis design showcases a \u003cstrong data-end=\"834\" data-start=\"802\"\u003estructured geometric pattern\u003c\/strong\u003e layered with a \u003cstrong data-end=\"884\" data-start=\"850\"\u003esoftly distressed outer border\u003c\/strong\u003e, creating a refined balance between precision and texture. The interplay of matte and subtly shimmering fibres adds gentle variation in tone and depth, allowing the rug to appear lighter or darker depending on \u003cstrong data-end=\"1125\" data-start=\"1095\"\u003elighting and viewing angle\u003c\/strong\u003e. The palette remains understated and modern, offering a clean, elegant foundation that integrates seamlessly into neutral and contemporary décor schemes.\u003c\/p\u003e\n\u003chr data-end=\"1284\" data-start=\"1281\"\u003e\n\u003ch3 data-end=\"1345\" data-start=\"1286\"\u003e\u003cstrong data-end=\"1345\" data-start=\"1290\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1889\" data-start=\"1347\"\u003e\n\u003cli data-end=\"1448\" data-start=\"1347\"\u003e\n\u003cp data-end=\"1448\" data-start=\"1349\"\u003e\u003cstrong data-end=\"1363\" data-start=\"1349\"\u003eLight Grey\u003c\/strong\u003e – Forming the dominant base tone, providing a soft and versatile neutral foundation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1565\" data-start=\"1449\"\u003e\n\u003cp data-end=\"1565\" data-start=\"1451\"\u003e\u003cstrong data-end=\"1461\" data-start=\"1451\"\u003eSilver\u003c\/strong\u003e – Highlighted in the raised geometric linework, adding a subtle metallic sheen and refined visual lift.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1675\" data-start=\"1566\"\u003e\n\u003cp data-end=\"1675\" data-start=\"1568\"\u003e\u003cstrong data-end=\"1582\" data-start=\"1568\"\u003eSteel Grey\u003c\/strong\u003e – Present in the distressed border areas, introducing depth and framing the central pattern.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1788\" data-start=\"1676\"\u003e\n\u003cp data-end=\"1788\" data-start=\"1678\"\u003e\u003cstrong data-end=\"1690\" data-start=\"1678\"\u003eCharcoal\u003c\/strong\u003e – Lightly dispersed through darker sections, enhancing contrast and giving the design definition.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1889\" data-start=\"1789\"\u003e\n\u003cp data-end=\"1889\" data-start=\"1791\"\u003e\u003cstrong data-end=\"1800\" data-start=\"1791\"\u003eIvory\u003c\/strong\u003e – Softly woven throughout to brighten the composition and maintain a clean, airy finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1894\" data-start=\"1891\"\u003e\n\u003cp data-end=\"2416\" data-start=\"1896\"\u003eThe \u003cstrong data-end=\"1936\" data-start=\"1900\"\u003eNovu Mirage NOV01 Light Grey Rug\u003c\/strong\u003e combines \u003cstrong data-end=\"1960\" data-start=\"1946\"\u003eLight Grey\u003c\/strong\u003e, \u003cstrong data-end=\"1972\" data-start=\"1962\"\u003eSilver\u003c\/strong\u003e, \u003cstrong data-end=\"1988\" data-start=\"1974\"\u003eSteel Grey\u003c\/strong\u003e, \u003cstrong data-end=\"2002\" data-start=\"1990\"\u003eCharcoal\u003c\/strong\u003e, and \u003cstrong data-end=\"2017\" data-start=\"2008\"\u003eIvory\u003c\/strong\u003e to create a contemporary geometric design with layered depth and subtle light-responsive movement. With its \u003cstrong data-end=\"2154\" data-start=\"2126\"\u003e11.5mm plush hi-low pile\u003c\/strong\u003e, \u003cstrong data-end=\"2194\" data-start=\"2156\"\u003epolypropylene–polyester durability\u003c\/strong\u003e, and \u003cstrong data-end=\"2224\" data-start=\"2200\"\u003evelvet-like softness\u003c\/strong\u003e, it offers a balanced blend of \u003cstrong data-end=\"2302\" data-start=\"2256\"\u003eluxury, comfort, and everyday practicality\u003c\/strong\u003e. Ideal for \u003cstrong data-end=\"2334\" data-start=\"2314\"\u003emodern interiors\u003c\/strong\u003e, it introduces understated structure and elegance without overwhelming the space.\u003c\/p\u003e\n\u003chr data-end=\"1894\" data-start=\"1891\"\u003e\n\u003cp data-end=\"1513\" data-start=\"749\"\u003e\u003cmeta charset=\"utf-8\"\u003e🧵 \u003cstrong data-start=\"195\" data-end=\"227\"\u003eCut Pile Rug Characteristics\u003c\/strong\u003e\u003cbr data-start=\"227\" data-end=\"230\"\u003eEvery rug has a \u003cstrong data-start=\"246\" data-end=\"264\"\u003epile direction\u003c\/strong\u003e — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear \u003cstrong data-start=\"400\" data-end=\"421\"\u003elighter or darker\u003c\/strong\u003e depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is \u003cstrong data-start=\"651\" data-end=\"680\"\u003enot a manufacturing fault\u003c\/strong\u003e but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as \u003cstrong data-start=\"942\" data-end=\"952\"\u003eAurora\u003c\/strong\u003e, \u003cstrong data-start=\"954\" data-end=\"963\"\u003eCraft\u003c\/strong\u003e, and \u003cstrong data-start=\"969\" data-end=\"979\"\u003eApollo\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003eAbstract\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eLight Grey\/Silver\/Steel Grey\/Charcoal\/Ivory\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eNovu\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height mm\u003c\/td\u003e\n\u003ctd\u003e11.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight m2 KG\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e65% Polypropylene 35% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eMachine Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eTurkey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Desire Rugs","offers":[{"title":"Light Grey\/Silver\/Steel Grey\/Charcoal\/Ivory \/ 120 x 170 cm \/ Hurry, Last Few","offer_id":56133397053822,"sku":"NOV01 GREY 120x170","price":76.31,"currency_code":"GBP","in_stock":true},{"title":"Light Grey\/Silver\/Steel Grey\/Charcoal\/Ivory \/ 160 x 230 cm \/ Hurry, Last Few","offer_id":56133397086590,"sku":"NOV01 GREY 160x230","price":139.04,"currency_code":"GBP","in_stock":true},{"title":"Light Grey\/Silver\/Steel Grey\/Charcoal\/Ivory \/ 200 x 290 cm \/ Hurry, Last Few","offer_id":56133397119358,"sku":"NOV01 GREY 200x290","price":224.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/Novu-Mirage-NOV01-Modern-Geometric-Abstract-Distressed-Shimmer-Soft-Velvety-Hi-Lo-Textured-Cut-Pile-Polyblend-Light-GreySilverSteel-GreyCharcoalIvory-Rug-Desire-Rugs-Rug-Love-The-Most-Loved-Rug.jpg?v=1759007197"},{"product_id":"novu-stream-nov02-beige-rug","title":"Novu Stream NOV02 Modern Abstract Distressed Marbled Shimmer Soft Velvety Hi-Lo Textured Cut Pile Polyblend Warm Beige\/Sandstone\/Champagne\/Taupe\/Ivory Rug","description":"\u003cp data-end=\"796\" data-start=\"146\"\u003eThe \u003cstrong data-end=\"186\" data-start=\"150\"\u003eNovu Stream NOV02 Warm Beige Rug\u003c\/strong\u003e features an \u003cstrong data-end=\"231\" data-start=\"199\"\u003e11.5mm plush hi-low cut pile\u003c\/strong\u003e with a \u003cstrong data-end=\"273\" data-start=\"239\"\u003esoft, light-reflective shimmer\u003c\/strong\u003e that creates a smooth, velvet-like finish underfoot. \u003cstrong data-end=\"354\" data-start=\"327\"\u003eMachine-woven in Turkey\u003c\/strong\u003e from a \u003cstrong data-end=\"418\" data-start=\"362\"\u003edurable blend of 65% polypropylene and 35% polyester\u003c\/strong\u003e, it is designed to be \u003cstrong data-end=\"490\" data-start=\"441\"\u003enon-shedding, resilient, and easy to maintain\u003c\/strong\u003e, making it ideal for everyday living. The \u003cstrong data-end=\"549\" data-start=\"533\"\u003ejute backing\u003c\/strong\u003e offers stability and ensures the rug lays neatly and securely across the floor. With a gentle warmth and subtle luxurious sheen, this piece suits \u003cstrong data-end=\"744\" data-start=\"696\"\u003eliving rooms, bedrooms, and open-plan spaces\u003c\/strong\u003e where comfort and contemporary elegance are valued.\u003c\/p\u003e\n\u003cp data-end=\"1280\" data-start=\"798\"\u003eThis design showcases a \u003cstrong data-end=\"858\" data-start=\"822\"\u003eflowing abstract marbled pattern\u003c\/strong\u003e, where softly curving tonal layers create a sense of calm and sophisticated movement. The contrast between matte and shimmering fibres allows the surface to shift in appearance based on \u003cstrong data-end=\"1075\" data-start=\"1045\"\u003elighting and viewing angle\u003c\/strong\u003e — a signature feature of the Novu Stream collection. The warm palette lends the piece a welcoming, refined character that integrates seamlessly into \u003cstrong data-end=\"1279\" data-start=\"1225\"\u003eneutral, soft-modern, and layered interior schemes\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-end=\"1285\" data-start=\"1282\"\u003e\n\u003ch3 data-end=\"1346\" data-start=\"1287\"\u003e\u003cstrong data-end=\"1346\" data-start=\"1291\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1883\" data-start=\"1348\"\u003e\n\u003cli data-end=\"1447\" data-start=\"1348\"\u003e\n\u003cp data-end=\"1447\" data-start=\"1350\"\u003e\u003cstrong data-end=\"1364\" data-start=\"1350\"\u003eWarm Beige\u003c\/strong\u003e – Serving as the primary background tone, offering a soft and inviting foundation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1550\" data-start=\"1448\"\u003e\n\u003cp data-end=\"1550\" data-start=\"1450\"\u003e\u003cstrong data-end=\"1463\" data-start=\"1450\"\u003eSandstone\u003c\/strong\u003e – Flowing through the marbled swirls, adding natural warmth and grounding the pattern.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1667\" data-start=\"1551\"\u003e\n\u003cp data-end=\"1667\" data-start=\"1553\"\u003e\u003cstrong data-end=\"1566\" data-start=\"1553\"\u003eChampagne\u003c\/strong\u003e – Highlighted in raised pile areas, providing a delicate shimmer that catches the light beautifully.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1766\" data-start=\"1668\"\u003e\n\u003cp data-end=\"1766\" data-start=\"1670\"\u003e\u003cstrong data-end=\"1679\" data-start=\"1670\"\u003eTaupe\u003c\/strong\u003e – Present in the deeper curved sections, enhancing depth and creating subtle contrast.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1883\" data-start=\"1767\"\u003e\n\u003cp data-end=\"1883\" data-start=\"1769\"\u003e\u003cstrong data-end=\"1778\" data-start=\"1769\"\u003eIvory\u003c\/strong\u003e – Scattered lightly across the surface to brighten the composition and soften transitions between tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1888\" data-start=\"1885\"\u003e\n\u003cp data-end=\"2423\" data-start=\"1890\"\u003eThe \u003cstrong data-end=\"1930\" data-start=\"1894\"\u003eNovu Stream NOV02 Warm Beige Rug\u003c\/strong\u003e blends \u003cstrong data-end=\"1952\" data-start=\"1938\"\u003eWarm Beige\u003c\/strong\u003e, \u003cstrong data-end=\"1967\" data-start=\"1954\"\u003eSandstone\u003c\/strong\u003e, \u003cstrong data-end=\"1982\" data-start=\"1969\"\u003eChampagne\u003c\/strong\u003e, \u003cstrong data-end=\"1993\" data-start=\"1984\"\u003eTaupe\u003c\/strong\u003e, and \u003cstrong data-end=\"2008\" data-start=\"1999\"\u003eIvory\u003c\/strong\u003e to create a warm, elegant marbled surface with soft movement and a refined sheen. With its \u003cstrong data-end=\"2128\" data-start=\"2100\"\u003e11.5mm plush hi-low pile\u003c\/strong\u003e, \u003cstrong data-end=\"2183\" data-start=\"2130\"\u003enon-shedding polypropylene–polyester construction\u003c\/strong\u003e, and \u003cstrong data-end=\"2216\" data-start=\"2189\"\u003elight-responsive finish\u003c\/strong\u003e, it offers the perfect balance of \u003cstrong data-end=\"2297\" data-start=\"2251\"\u003eluxury, comfort, and everyday practicality\u003c\/strong\u003e. Ideal for \u003cstrong data-end=\"2346\" data-start=\"2309\"\u003emodern and contemporary interiors\u003c\/strong\u003e, it brings warmth, texture, and sophisticated understated style to the home.\u003c\/p\u003e\n\u003chr data-end=\"1888\" data-start=\"1885\"\u003e\n\u003cp data-end=\"1491\" data-start=\"748\"\u003e\u003cmeta charset=\"utf-8\"\u003e🧵 \u003cstrong data-start=\"195\" data-end=\"227\"\u003eCut Pile Rug Characteristics\u003c\/strong\u003e\u003cbr data-start=\"227\" data-end=\"230\"\u003eEvery rug has a \u003cstrong data-start=\"246\" data-end=\"264\"\u003epile direction\u003c\/strong\u003e — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear \u003cstrong data-start=\"400\" data-end=\"421\"\u003elighter or darker\u003c\/strong\u003e depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is \u003cstrong data-start=\"651\" data-end=\"680\"\u003enot a manufacturing fault\u003c\/strong\u003e but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as \u003cstrong data-start=\"942\" data-end=\"952\"\u003eAurora\u003c\/strong\u003e, \u003cstrong data-start=\"954\" data-end=\"963\"\u003eCraft\u003c\/strong\u003e, and \u003cstrong data-start=\"969\" data-end=\"979\"\u003eApollo\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003eAbstract\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eWarm Beige\/Sandstone\/Champagne\/Taupe\/Ivory\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eNovu\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height mm\u003c\/td\u003e\n\u003ctd\u003e11.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight m2 KG\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e65% Polypropylene 35% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eMachine Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eTurkey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Desire Rugs","offers":[{"title":"Warm Beige\/Sandstone\/Champagne\/Taupe\/Ivory \/ 120 x 170 cm \/ Hurry, Last Few","offer_id":56133396889982,"sku":"NOV02 BEIG 120x170","price":76.31,"currency_code":"GBP","in_stock":true},{"title":"Warm Beige\/Sandstone\/Champagne\/Taupe\/Ivory \/ 160 x 230 cm \/ Hurry, Last Few","offer_id":56133396922750,"sku":"NOV02 BEIG 160x230","price":139.04,"currency_code":"GBP","in_stock":true},{"title":"Warm Beige\/Sandstone\/Champagne\/Taupe\/Ivory \/ 200 x 290 cm \/ Hurry, Last Few","offer_id":56133396955518,"sku":"NOV02 BEIG 200x290","price":224.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/Novu-Stream-NOV02-Modern-Abstract-Distressed-Marbled-Shimmer-Soft-Velvety-Hi-Lo-Textured-Cut-Pile-Polyblend-Warm-BeigeSandstoneChampagneTaupeIvory-Rug-Desire-Rugs-Rug-Love-The-Most-Loved-Rug-Sto.jpg?v=1759007293"},{"product_id":"novu-stream-nov02-grey-rug","title":"Novu Stream NOV02 Modern Abstract Distressed Marbled Shimmer Soft Velvety Hi-Lo Textured Cut Pile Polyblend Soft Grey\/Silver\/Charcoal Grey\/Ash Grey\/Ivory Rug","description":"\u003cp data-end=\"791\" data-start=\"136\"\u003eThe \u003cstrong data-end=\"175\" data-start=\"140\"\u003eNovu Stream NOV02 Soft Grey Rug\u003c\/strong\u003e features an \u003cstrong data-end=\"220\" data-start=\"188\"\u003e11.5mm plush hi-low cut pile\u003c\/strong\u003e with a \u003cstrong data-end=\"255\" data-start=\"228\"\u003egentle metallic shimmer\u003c\/strong\u003e that creates a soft, light-responsive finish across the surface. \u003cstrong data-end=\"348\" data-start=\"321\"\u003eMachine-woven in Turkey\u003c\/strong\u003e from a \u003cstrong data-end=\"412\" data-start=\"356\"\u003edurable blend of 65% polypropylene and 35% polyester\u003c\/strong\u003e, it is \u003cstrong data-end=\"469\" data-start=\"420\"\u003enon-shedding, resilient, and easy to maintain\u003c\/strong\u003e, making it suitable for everyday living. The rug is supported by a \u003cstrong data-end=\"553\" data-start=\"537\"\u003ejute backing\u003c\/strong\u003e for added stability and a smooth lay across a variety of floor types. With its \u003cstrong data-end=\"654\" data-start=\"633\"\u003evelvet-like touch\u003c\/strong\u003e and subtle reflective quality, it brings comfort and elevated contemporary style to \u003cstrong data-end=\"790\" data-start=\"739\"\u003eliving rooms, bedrooms, and open-plan interiors\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"1258\" data-start=\"793\"\u003eThis design presents a \u003cstrong data-end=\"852\" data-start=\"816\"\u003eflowing abstract marbled pattern\u003c\/strong\u003e, where softly curving lines and tonal layers create a sense of movement and calm. The interplay between matte fibres and light-catching highlights adds depth and dimension, allowing the rug to appear slightly lighter or darker depending on \u003cstrong data-end=\"1123\" data-start=\"1093\"\u003elighting and viewing angle\u003c\/strong\u003e. The palette remains serene and modern, making it extremely \u003cstrong data-end=\"1257\" data-start=\"1184\"\u003eversatile for neutral, minimalist, or softly layered interior schemes\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-end=\"1263\" data-start=\"1260\"\u003e\n\u003ch3 data-end=\"1324\" data-start=\"1265\"\u003e\u003cstrong data-end=\"1324\" data-start=\"1269\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1858\" data-start=\"1326\"\u003e\n\u003cli data-end=\"1434\" data-start=\"1326\"\u003e\n\u003cp data-end=\"1434\" data-start=\"1328\"\u003e\u003cstrong data-end=\"1341\" data-start=\"1328\"\u003eSoft Grey\u003c\/strong\u003e – Forming the foundation tone, providing a calm and contemporary base throughout the design.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1542\" data-start=\"1435\"\u003e\n\u003cp data-end=\"1542\" data-start=\"1437\"\u003e\u003cstrong data-end=\"1447\" data-start=\"1437\"\u003eSilver\u003c\/strong\u003e – Highlighted in raised pile areas, adding a refined shimmer and enhancing the hi-low texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1638\" data-start=\"1543\"\u003e\n\u003cp data-end=\"1638\" data-start=\"1545\"\u003e\u003cstrong data-end=\"1562\" data-start=\"1545\"\u003eCharcoal Grey\u003c\/strong\u003e – Found in deeper swirling sections, introducing contrast and visual depth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1743\" data-start=\"1639\"\u003e\n\u003cp data-end=\"1743\" data-start=\"1641\"\u003e\u003cstrong data-end=\"1653\" data-start=\"1641\"\u003eAsh Grey\u003c\/strong\u003e – Present in lighter fluid areas, balancing the tonal transitions and softening contrast.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1858\" data-start=\"1744\"\u003e\n\u003cp data-end=\"1858\" data-start=\"1746\"\u003e\u003cstrong data-end=\"1755\" data-start=\"1746\"\u003eIvory\u003c\/strong\u003e – Woven subtly across the surface, brightening the pattern and adding an airy lift to the composition.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1863\" data-start=\"1860\"\u003e\n\u003cp data-end=\"2402\" data-start=\"1865\"\u003eThe \u003cstrong data-end=\"1904\" data-start=\"1869\"\u003eNovu Stream NOV02 Soft Grey Rug\u003c\/strong\u003e blends \u003cstrong data-end=\"1925\" data-start=\"1912\"\u003eSoft Grey\u003c\/strong\u003e, \u003cstrong data-end=\"1937\" data-start=\"1927\"\u003eSilver\u003c\/strong\u003e, \u003cstrong data-end=\"1956\" data-start=\"1939\"\u003eCharcoal Grey\u003c\/strong\u003e, \u003cstrong data-end=\"1970\" data-start=\"1958\"\u003eAsh Grey\u003c\/strong\u003e, and \u003cstrong data-end=\"1985\" data-start=\"1976\"\u003eIvory\u003c\/strong\u003e to create a flowing, light-responsive abstract surface with elegant tonal depth. With its \u003cstrong data-end=\"2104\" data-start=\"2076\"\u003e11.5mm plush hi-low pile\u003c\/strong\u003e, \u003cstrong data-end=\"2146\" data-start=\"2106\"\u003epolypropylene–polyester construction\u003c\/strong\u003e, and \u003cstrong data-end=\"2175\" data-start=\"2152\"\u003evelvet-like texture\u003c\/strong\u003e, it offers a perfect balance of \u003cstrong data-end=\"2254\" data-start=\"2208\"\u003eluxury, comfort, and everyday practicality\u003c\/strong\u003e. Ideal for \u003cstrong data-end=\"2290\" data-start=\"2266\"\u003emodern living spaces\u003c\/strong\u003e, it introduces soft movement, subtle sheen, and sophisticated contemporary style without overwhelming the room.\u003c\/p\u003e\n\u003chr data-end=\"1863\" data-start=\"1860\"\u003e\n\u003cp data-end=\"1485\" data-start=\"769\"\u003e\u003cmeta charset=\"utf-8\"\u003e🧵 \u003cstrong data-start=\"195\" data-end=\"227\"\u003eCut Pile Rug Characteristics\u003c\/strong\u003e\u003cbr data-start=\"227\" data-end=\"230\"\u003eEvery rug has a \u003cstrong data-start=\"246\" data-end=\"264\"\u003epile direction\u003c\/strong\u003e — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear \u003cstrong data-start=\"400\" data-end=\"421\"\u003elighter or darker\u003c\/strong\u003e depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is \u003cstrong data-start=\"651\" data-end=\"680\"\u003enot a manufacturing fault\u003c\/strong\u003e but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as \u003cstrong data-start=\"942\" data-end=\"952\"\u003eAurora\u003c\/strong\u003e, \u003cstrong data-start=\"954\" data-end=\"963\"\u003eCraft\u003c\/strong\u003e, and \u003cstrong data-start=\"969\" data-end=\"979\"\u003eApollo\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003eAbstract\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eSoft Grey\/Silver\/Charcoal Grey\/Ash Grey\/Ivory\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eNovu\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height mm\u003c\/td\u003e\n\u003ctd\u003e11.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight m2 KG\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e65% Polypropylene 35% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eMachine Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eTurkey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Desire Rugs","offers":[{"title":"Soft Grey\/Silver\/Charcoal Grey\/Ash Grey\/Ivory \/ 120 x 170 cm \/ Hurry, Last Few","offer_id":56133396758910,"sku":"NOV02 GREY 120x170","price":76.31,"currency_code":"GBP","in_stock":true},{"title":"Soft Grey\/Silver\/Charcoal Grey\/Ash Grey\/Ivory \/ 160 x 230 cm \/ Hurry, Last Few","offer_id":56133396791678,"sku":"NOV02 GREY 160x230","price":139.04,"currency_code":"GBP","in_stock":true},{"title":"Soft Grey\/Silver\/Charcoal Grey\/Ash Grey\/Ivory \/ 200 x 290 cm \/ Hurry, Last Few","offer_id":56133396824446,"sku":"NOV02 GREY 200x290","price":224.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/Novu-Stream-NOV02-Modern-Abstract-Distressed-Marbled-Shimmer-Soft-Velvety-Hi-Lo-Textured-Cut-Pile-Polyblend-Soft-GreySilverCharcoal-GreyAsh-GreyIvory-Rug-Desire-Rugs-Rug-Love-The-Most-Loved-Rug.jpg?v=1759007393"},{"product_id":"novu-valley-nov03-beige-rug","title":"Novu Valley NOV03 Modern Abstract Distressed Marbled Shimmer Soft Velvety Hi-Lo Textured Cut Pile Polyblend Warm Beige\/Stone Taupe\/Champagne\/Sand\/Ivory Rug","description":"\u003cp data-end=\"808\" data-start=\"144\"\u003eThe \u003cstrong data-end=\"184\" data-start=\"148\"\u003eNovu Valley NOV03 Warm Beige Rug\u003c\/strong\u003e features an \u003cstrong data-end=\"229\" data-start=\"197\"\u003e11.5mm plush hi-low cut pile\u003c\/strong\u003e with a \u003cstrong data-end=\"262\" data-start=\"237\"\u003esoft metallic shimmer\u003c\/strong\u003e that shifts gently with the light, creating a refined, velvet-like finish underfoot. \u003cstrong data-end=\"375\" data-start=\"348\"\u003eMachine-woven in Turkey\u003c\/strong\u003e from a \u003cstrong data-end=\"436\" data-start=\"383\"\u003edurable 65% polypropylene and 35% polyester blend\u003c\/strong\u003e, this rug is \u003cstrong data-end=\"499\" data-start=\"450\"\u003enon-shedding, resilient, and easy to maintain\u003c\/strong\u003e, making it ideal for everyday living. The \u003cstrong data-end=\"558\" data-start=\"542\"\u003ejute backing\u003c\/strong\u003e provides stability and ensures the rug lays smoothly across a variety of floor types. Comfortable, versatile, and subtly luxurious, it works beautifully in \u003cstrong data-end=\"759\" data-start=\"715\"\u003eliving rooms, bedrooms, and dining areas\u003c\/strong\u003e where a warm, contemporary aesthetic is desired.\u003c\/p\u003e\n\u003cp data-end=\"1288\" data-start=\"810\"\u003eThe design showcases a \u003cstrong data-end=\"869\" data-start=\"833\"\u003eflowing abstract marbled pattern\u003c\/strong\u003e, where layered tonal veining creates soft movement and visual depth. The interplay between matte and light-reflective fibres introduces \u003cstrong data-end=\"1035\" data-start=\"1006\"\u003egentle shimmer variations\u003c\/strong\u003e depending on viewing direction and natural lighting — a signature characteristic of the Novu Valley range. The warm-toned palette allows the look to feel \u003cstrong data-end=\"1214\" data-start=\"1190\"\u003eelegant and inviting\u003c\/strong\u003e, complementing both minimal modern interiors and richer, textured spaces.\u003c\/p\u003e\n\u003chr data-end=\"1293\" data-start=\"1290\"\u003e\n\u003ch3 data-end=\"1354\" data-start=\"1295\"\u003e\u003cstrong data-end=\"1354\" data-start=\"1299\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1877\" data-start=\"1356\"\u003e\n\u003cli data-end=\"1467\" data-start=\"1356\"\u003e\n\u003cp data-end=\"1467\" data-start=\"1358\"\u003e\u003cstrong data-end=\"1372\" data-start=\"1358\"\u003eWarm Beige\u003c\/strong\u003e – Acting as the dominant background tone, offering a soft, inviting, and versatile foundation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1568\" data-start=\"1468\"\u003e\n\u003cp data-end=\"1568\" data-start=\"1470\"\u003e\u003cstrong data-end=\"1485\" data-start=\"1470\"\u003eStone Taupe\u003c\/strong\u003e – Flowing through the marbled detailing, adding subtle depth and organic movement.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1676\" data-start=\"1569\"\u003e\n\u003cp data-end=\"1676\" data-start=\"1571\"\u003e\u003cstrong data-end=\"1584\" data-start=\"1571\"\u003eChampagne\u003c\/strong\u003e – Lightly woven throughout the high points of the pile, giving a delicate, refined shimmer.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1767\" data-start=\"1677\"\u003e\n\u003cp data-end=\"1767\" data-start=\"1679\"\u003e\u003cstrong data-end=\"1687\" data-start=\"1679\"\u003eSand\u003c\/strong\u003e – Found in softer streaks to introduce gentle earthy warmth and visual balance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1877\" data-start=\"1768\"\u003e\n\u003cp data-end=\"1877\" data-start=\"1770\"\u003e\u003cstrong data-end=\"1779\" data-start=\"1770\"\u003eIvory\u003c\/strong\u003e – Interspersed across the surface, brightening the composition and ensuring a light, airy finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1882\" data-start=\"1879\"\u003e\n\u003cp data-end=\"2381\" data-start=\"1884\"\u003eThe \u003cstrong data-end=\"1924\" data-start=\"1888\"\u003eNovu Valley NOV03 Warm Beige Rug\u003c\/strong\u003e blends \u003cstrong data-end=\"1946\" data-start=\"1932\"\u003eWarm Beige\u003c\/strong\u003e, \u003cstrong data-end=\"1963\" data-start=\"1948\"\u003eStone Taupe\u003c\/strong\u003e, \u003cstrong data-end=\"1978\" data-start=\"1965\"\u003eChampagne\u003c\/strong\u003e, \u003cstrong data-end=\"1988\" data-start=\"1980\"\u003eSand\u003c\/strong\u003e, and \u003cstrong data-end=\"2003\" data-start=\"1994\"\u003eIvory\u003c\/strong\u003e to create a warm, softly reflective marbled finish that feels both contemporary and elegant. With its \u003cstrong data-end=\"2134\" data-start=\"2106\"\u003e11.5mm plush hi-low pile\u003c\/strong\u003e and \u003cstrong data-end=\"2189\" data-start=\"2139\"\u003eeasy-care polypropylene–polyester construction\u003c\/strong\u003e, it offers a perfect balance of \u003cstrong data-end=\"2275\" data-start=\"2222\"\u003ecomfort, subtle luxury, and everyday practicality\u003c\/strong\u003e. Ideal for \u003cstrong data-end=\"2311\" data-start=\"2287\"\u003emodern living spaces\u003c\/strong\u003e, it brings natural warmth and understated sophistication to the home.\u003c\/p\u003e\n\u003chr data-end=\"1882\" data-start=\"1879\"\u003e\n\u003cp data-end=\"1524\" data-start=\"810\"\u003e\u003cmeta charset=\"utf-8\"\u003e🧵 \u003cstrong data-start=\"195\" data-end=\"227\"\u003eCut Pile Rug Characteristics\u003c\/strong\u003e\u003cbr data-start=\"227\" data-end=\"230\"\u003eEvery rug has a \u003cstrong data-start=\"246\" data-end=\"264\"\u003epile direction\u003c\/strong\u003e — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear \u003cstrong data-start=\"400\" data-end=\"421\"\u003elighter or darker\u003c\/strong\u003e depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is \u003cstrong data-start=\"651\" data-end=\"680\"\u003enot a manufacturing fault\u003c\/strong\u003e but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as \u003cstrong data-start=\"942\" data-end=\"952\"\u003eAurora\u003c\/strong\u003e, \u003cstrong data-start=\"954\" data-end=\"963\"\u003eCraft\u003c\/strong\u003e, and \u003cstrong data-start=\"969\" data-end=\"979\"\u003eApollo\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ctable style=\"width: 100.089%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.641%;\"\u003eStyle\u003c\/td\u003e\n\u003ctd style=\"width: 52.9993%;\"\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.641%;\"\u003ePattern\u003c\/td\u003e\n\u003ctd style=\"width: 52.9993%;\"\u003eAbstract\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.641%;\"\u003eColour\u003c\/td\u003e\n\u003ctd style=\"width: 52.9993%;\"\u003eWarm Beige\/Stone Taupe\/Champagne\/Sand\/Ivory\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.641%;\"\u003eCollection\u003c\/td\u003e\n\u003ctd style=\"width: 52.9993%;\"\u003eNovu\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.641%;\"\u003ePile Height mm\u003c\/td\u003e\n\u003ctd style=\"width: 52.9993%;\"\u003e11.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.641%;\"\u003ePile Weight m2 KG\u003c\/td\u003e\n\u003ctd style=\"width: 52.9993%;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.641%;\"\u003eMaterial\u003c\/td\u003e\n\u003ctd style=\"width: 52.9993%;\"\u003e65% Polypropylene 35% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.641%;\"\u003eConstruction\u003c\/td\u003e\n\u003ctd style=\"width: 52.9993%;\"\u003eMachine Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.641%;\"\u003eOrigin\u003c\/td\u003e\n\u003ctd style=\"width: 52.9993%;\"\u003eTurkey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.641%;\"\u003eFeatures\u003c\/td\u003e\n\u003ctd style=\"width: 52.9993%;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Desire Rugs","offers":[{"title":"Warm Beige\/Stone Taupe\/Champagne\/Sand\/Ivory \/ 120 x 170 cm \/ Hurry, Last Few","offer_id":56133396627838,"sku":"NOV03 BEIG 120x170","price":76.31,"currency_code":"GBP","in_stock":true},{"title":"Warm Beige\/Stone Taupe\/Champagne\/Sand\/Ivory \/ 160 x 230 cm \/ Hurry, Last Few","offer_id":56133396660606,"sku":"NOV03 BEIG 160x230","price":139.04,"currency_code":"GBP","in_stock":true},{"title":"Warm Beige\/Stone Taupe\/Champagne\/Sand\/Ivory \/ 200 x 290 cm \/ Last One","offer_id":56133396693374,"sku":"NOV03 BEIG 200x290","price":224.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/Novu-Valley-NOV03-Modern-Abstract-Distressed-Marbled-Shimmer-Soft-Velvety-Hi-Lo-Textured-Cut-Pile-Polyblend-Warm-BeigeStone-TaupeChampagneSandIvory-Rug-Desire-Rugs-Rug-Love-The-Most-Loved-Rug-St.jpg?v=1759007484"},{"product_id":"novu-valley-nov03-grey-rug","title":"Novu Valley NOV03 Modern Abstract Distressed Marbled Shimmer Soft Velvety Hi-Lo Textured Cut Pile Polyblend Soft Grey\/Pewter\/Silver\/Charcoal\/Ivory Rug","description":"\u003cp data-end=\"863\" data-start=\"162\"\u003eThe \u003cstrong data-end=\"201\" data-start=\"166\"\u003eNovu Valley NOV03 Soft Grey Rug\u003c\/strong\u003e features an \u003cstrong data-end=\"246\" data-start=\"214\"\u003e11.5mm plush hi-low cut pile\u003c\/strong\u003e with a subtle \u003cstrong data-end=\"281\" data-start=\"261\"\u003emetallic shimmer\u003c\/strong\u003e that shifts beautifully with the light, giving the surface a \u003cstrong data-end=\"384\" data-start=\"343\"\u003evelvet-like, softly reflective finish\u003c\/strong\u003e. \u003cstrong data-end=\"413\" data-start=\"386\"\u003eMachine-woven in Turkey\u003c\/strong\u003e from a \u003cstrong data-end=\"474\" data-start=\"421\"\u003edurable 65% polypropylene and 35% polyester blend\u003c\/strong\u003e, it is \u003cstrong data-end=\"531\" data-start=\"482\"\u003enon-shedding, resilient, and easy to maintain\u003c\/strong\u003e, making it well suited to everyday living. The rug is finished with a \u003cstrong data-end=\"618\" data-start=\"602\"\u003ejute backing\u003c\/strong\u003e to ensure stability and a smooth, secure lay on all floor types. Comfortable underfoot while maintaining a refined look, it works beautifully in \u003cstrong data-end=\"809\" data-start=\"764\"\u003eliving rooms, bedrooms, and dining spaces\u003c\/strong\u003e where softness and elevated modern style are desired. The design showcases a \u003cstrong data-end=\"924\" data-start=\"888\"\u003eflowing abstract marbled pattern\u003c\/strong\u003e with layered tonal veining that mimics polished stone and contemporary painterly finishes. The interplay between matt and light-reflective fibres creates \u003cstrong data-end=\"1108\" data-start=\"1079\"\u003egentle movement and depth\u003c\/strong\u003e, allowing the rug to appear slightly lighter or darker depending on viewing angle and natural lighting — a signature characteristic of this collection. The palette is calm and contemporary, making it versatile for a wide range of interior styles from soft neutrals to minimalist modern schemes.\u003c\/p\u003e\n\u003chr data-end=\"1408\" data-start=\"1405\"\u003e\n\u003ch3 data-end=\"1469\" data-start=\"1410\"\u003e\u003cstrong data-end=\"1469\" data-start=\"1414\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"2022\" data-start=\"1471\"\u003e\n\u003cli data-end=\"1577\" data-start=\"1471\"\u003e\n\u003cp data-end=\"1577\" data-start=\"1473\"\u003e\u003cstrong data-end=\"1486\" data-start=\"1473\"\u003eSoft Grey\u003c\/strong\u003e – Acting as the dominant background tone, providing a calming and contemporary foundation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1669\" data-start=\"1578\"\u003e\n\u003cp data-end=\"1669\" data-start=\"1580\"\u003e\u003cstrong data-end=\"1595\" data-start=\"1580\"\u003ePewter Grey\u003c\/strong\u003e – Flowing through the abstract marbling, adding depth and tonal layering.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1803\" data-start=\"1670\"\u003e\n\u003cp data-end=\"1803\" data-start=\"1672\"\u003e\u003cstrong data-end=\"1682\" data-start=\"1672\"\u003eSilver\u003c\/strong\u003e – Woven into the high points of the pile, creating a refined, light-reflective sheen that enhances the luxurious finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1901\" data-start=\"1804\"\u003e\n\u003cp data-end=\"1901\" data-start=\"1806\"\u003e\u003cstrong data-end=\"1818\" data-start=\"1806\"\u003eCharcoal\u003c\/strong\u003e – Used sparingly within darker streaks to provide definition and visual grounding.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2022\" data-start=\"1902\"\u003e\n\u003cp data-end=\"2022\" data-start=\"1904\"\u003e\u003cstrong data-end=\"1913\" data-start=\"1904\"\u003eIvory\u003c\/strong\u003e – Lightly dispersed across the surface, brightening the composition and softening transitions between tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2027\" data-start=\"2024\"\u003e\n\u003cp data-end=\"2518\" data-start=\"2029\"\u003eThe \u003cstrong data-end=\"2068\" data-start=\"2033\"\u003eNovu Valley NOV03 Soft Grey Rug\u003c\/strong\u003e blends \u003cstrong data-end=\"2089\" data-start=\"2076\"\u003eSoft Grey\u003c\/strong\u003e, \u003cstrong data-end=\"2106\" data-start=\"2091\"\u003ePewter Grey\u003c\/strong\u003e, \u003cstrong data-end=\"2118\" data-start=\"2108\"\u003eSilver\u003c\/strong\u003e, \u003cstrong data-end=\"2132\" data-start=\"2120\"\u003eCharcoal\u003c\/strong\u003e, and \u003cstrong data-end=\"2147\" data-start=\"2138\"\u003eIvory\u003c\/strong\u003e to create a sophisticated marbled surface with a softly reflective finish. With its \u003cstrong data-end=\"2260\" data-start=\"2232\"\u003e11.5mm plush hi-low pile\u003c\/strong\u003e and \u003cstrong data-end=\"2305\" data-start=\"2265\"\u003epolypropylene–polyester construction\u003c\/strong\u003e, it offers a balance of \u003cstrong data-end=\"2376\" data-start=\"2330\"\u003eluxury, comfort, and everyday practicality\u003c\/strong\u003e. Ideal for \u003cstrong data-end=\"2425\" data-start=\"2388\"\u003emodern and contemporary interiors\u003c\/strong\u003e, this rug adds depth, movement, and a polished designer edge without overpowering the space.\u003c\/p\u003e\n\u003chr data-end=\"2027\" data-start=\"2024\"\u003e\n\u003cp data-end=\"1592\" data-start=\"827\"\u003e\u003cmeta charset=\"utf-8\"\u003e🧵 \u003cstrong data-start=\"195\" data-end=\"227\"\u003eCut Pile Rug Characteristics\u003c\/strong\u003e\u003cbr data-start=\"227\" data-end=\"230\"\u003eEvery rug has a \u003cstrong data-start=\"246\" data-end=\"264\"\u003epile direction\u003c\/strong\u003e — the direction in which the fibres run. With a cut pile rug with a shimmer, light reflects off the fibres differently, which can make the rug appear \u003cstrong data-start=\"400\" data-end=\"421\"\u003elighter or darker\u003c\/strong\u003e depending on where you are standing. You can see this by looking at the rug from one end of the room, then walking to the other end and looking back — it may appear darker in one direction and lighter in the other. This is \u003cstrong data-start=\"651\" data-end=\"680\"\u003enot a manufacturing fault\u003c\/strong\u003e but a natural characteristic of cut pile rugs. It’s worth keeping in mind when deciding where to place the rug, especially if the appearance of it being lighter or darker from one side might matter in your space. This effect is in ranges such as \u003cstrong data-start=\"942\" data-end=\"952\"\u003eAurora\u003c\/strong\u003e, \u003cstrong data-start=\"954\" data-end=\"963\"\u003eCraft\u003c\/strong\u003e, and \u003cstrong data-start=\"969\" data-end=\"979\"\u003eApollo\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003eAbstract\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eSoft Grey\/Pewter\/Silver\/Charcoal\/Ivory\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eNovu\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height mm\u003c\/td\u003e\n\u003ctd\u003e11.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight m2 KG\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e65% Polypropylene 35% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eMachine Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eTurkey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Desire Rugs","offers":[{"title":"Soft Grey\/Pewter\/Silver\/Charcoal\/Ivory \/ 120 x 170 cm \/ Hurry, Last Few","offer_id":56133396463998,"sku":"NOV03 GREY 120x170","price":76.31,"currency_code":"GBP","in_stock":true},{"title":"Soft Grey\/Pewter\/Silver\/Charcoal\/Ivory \/ 160 x 230 cm \/ Hurry, Last Few","offer_id":56133396496766,"sku":"NOV03 GREY 160x230","price":139.04,"currency_code":"GBP","in_stock":true},{"title":"Soft Grey\/Pewter\/Silver\/Charcoal\/Ivory \/ 200 x 290 cm \/ Hurry, Last Few","offer_id":56133396529534,"sku":"NOV03 GREY 200x290","price":224.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/Novu-Valley-NOV03-Modern-Abstract-Distressed-Marbled-Shimmer-Soft-Velvety-Hi-Lo-Textured-Cut-Pile-Polyblend-Soft-GreyPewterSilverCharcoalIvory-Rug-Desire-Rugs-Rug-Love-The-Most-Loved-Rug-Store.jpg?v=1759007579"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/collections\/novu-rugs.jpg?v=1756942962","url":"https:\/\/www.ruglove.co.uk\/collections\/novu-rugs.oembed","provider":"Rug Love","version":"1.0","type":"link"}