{"title":"Freya Rugs","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe \u003cem data-start=\"1921\" data-end=\"1928\"\u003eFreya\u003c\/em\u003e collection combines modern patterns with cosy textures to create versatile rugs for everyday living. With a balanced mix of durability and style, these rugs enhance any space—whether you’re adding comfort to a bedroom or a touch of modern design to a lounge.\u003c\/p\u003e","products":[{"product_id":"freya-bar-fry01-cream-rug","title":"Freya Bar FRY01 Modern Plain Geometric Carved 3D Hi-Low Polyester Flatweave Cream Rug","description":"\u003cp data-start=\"200\" data-end=\"696\"\u003eThe \u003cstrong data-start=\"204\" data-end=\"233\"\u003eFreya Bar FRY01 Cream Rug\u003c\/strong\u003e showcases a modern \u003cstrong data-start=\"253\" data-end=\"280\"\u003elinear 3D carved design\u003c\/strong\u003e, combining sculptural texture with minimalist sophistication. The raised bars flow rhythmically across the surface, separated by fine woven recesses in contrasting tones that enhance depth and visual balance. Crafted in \u003cstrong data-start=\"501\" data-end=\"511\"\u003eTurkey\u003c\/strong\u003e from \u003cstrong data-start=\"517\" data-end=\"535\"\u003e100% polyester\u003c\/strong\u003e, this rug offers a \u003cstrong data-start=\"555\" data-end=\"574\"\u003e20 mm high pile\u003c\/strong\u003e on the raised sections, creating a soft yet structured feel underfoot while maintaining clean, architectural precision.\u003c\/p\u003e\n\u003cp data-start=\"698\" data-end=\"1227\"\u003eThe \u003cstrong data-start=\"702\" data-end=\"717\"\u003eFreya range\u003c\/strong\u003e blends \u003cstrong data-start=\"725\" data-end=\"763\"\u003etactile design and subtle contrast\u003c\/strong\u003e, placing aesthetic form above everyday practicality — the raised ridges, though luxuriously soft, are best suited to low-traffic or styled living spaces. The \u003cstrong data-start=\"922\" data-end=\"936\"\u003ecream base\u003c\/strong\u003e, gently warmed by \u003cstrong data-start=\"955\" data-end=\"975\"\u003ebeige undertones\u003c\/strong\u003e and accented with \u003cstrong data-start=\"994\" data-end=\"1016\"\u003echarcoal detailing\u003c\/strong\u003e, delivers a refined palette that complements \u003cstrong data-start=\"1062\" data-end=\"1115\"\u003eneutral, Scandinavian, and contemporary interiors\u003c\/strong\u003e. This rug balances plush texture with linear geometry, offering a statement of modern simplicity and comfort.\u003c\/p\u003e\n\u003chr data-start=\"1229\" data-end=\"1232\"\u003e\n\u003ch3 data-start=\"1234\" data-end=\"1293\"\u003e\u003cstrong data-start=\"1238\" data-end=\"1293\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1295\" data-end=\"1658\"\u003e\n\u003cli data-start=\"1295\" data-end=\"1421\"\u003e\n\u003cp data-start=\"1297\" data-end=\"1421\"\u003e\u003cstrong data-start=\"1297\" data-end=\"1306\"\u003eCream\u003c\/strong\u003e – Dominating the sculpted surface, creating a soft, neutral tone that brings warmth and brightness to the space.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1422\" data-end=\"1539\"\u003e\n\u003cp data-start=\"1424\" data-end=\"1539\"\u003e\u003cstrong data-start=\"1424\" data-end=\"1443\"\u003eBeige Undertone\u003c\/strong\u003e – Subtly woven into the flat base, adding natural warmth and grounding the geometric pattern.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1540\" data-end=\"1658\"\u003e\n\u003cp data-start=\"1542\" data-end=\"1658\"\u003e\u003cstrong data-start=\"1542\" data-end=\"1559\"\u003eCharcoal Grey\u003c\/strong\u003e – Highlighting the recessed lines, introducing contrast and definition to the structured design.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1660\" data-end=\"1663\"\u003e\n\u003cp data-start=\"1665\" data-end=\"2147\"\u003eThe \u003cstrong data-start=\"1669\" data-end=\"1698\"\u003eFreya Bar FRY01 Cream Rug\u003c\/strong\u003e captures the Freya collection’s core aesthetic — \u003cstrong data-start=\"1748\" data-end=\"1812\"\u003etextural design, refined tones, and architectural patterning\u003c\/strong\u003e. Featuring a \u003cstrong data-start=\"1826\" data-end=\"1852\"\u003e3D carved linear motif\u003c\/strong\u003e, \u003cstrong data-start=\"1854\" data-end=\"1875\"\u003e20 mm hi-low pile\u003c\/strong\u003e, and \u003cstrong data-start=\"1881\" data-end=\"1921\"\u003emachine-woven polyester construction\u003c\/strong\u003e, it’s a luxurious yet contemporary addition to any space. Designed in \u003cstrong data-start=\"1992\" data-end=\"2002\"\u003eTurkey\u003c\/strong\u003e, this rug suits \u003cstrong data-start=\"2019\" data-end=\"2035\"\u003eliving rooms\u003c\/strong\u003e, \u003cstrong data-start=\"2037\" data-end=\"2049\"\u003ebedrooms\u003c\/strong\u003e, and \u003cstrong data-start=\"2055\" data-end=\"2085\"\u003elight-use decorative areas\u003c\/strong\u003e, bringing elegance, texture, and modern appeal to the home.\u003c\/p\u003e\n\u003chr data-start=\"1754\" data-end=\"1757\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"92\" data-end=\"108\"\u003ePlease note:\u003c\/strong\u003e This rug features a thin, supple flatweave base with 3D carved patterns layered on top. We believe that the Freya design prioritises aesthetics over practicality, as some customers may find the raised ridges less comfortable underfoot.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003eGeometric\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eCream\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eFreya\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height mm\u003c\/td\u003e\n\u003ctd\u003e20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight m2 KG\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eMachine Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eTurkey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Desire Rugs","offers":[{"title":"Cream \/ 120 x 170 cm \/ Hurry, Last Few","offer_id":56132083417470,"sku":"FRY01 CREM 120x170","price":84.32,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 160 x 230 cm \/ Hurry, Last Few","offer_id":56132083450238,"sku":"FRY01 CREM 160x230","price":159.32,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 200 x 290 cm \/ Last One","offer_id":56132083483006,"sku":"FRY01 CREM 200x290","price":259.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/Freya-Bar-FRY01-Cream-Rug-Desire-Rugs-Rug-Love-The-Most-Loved-Rug-Store.jpg?v=1756530547"},{"product_id":"freya-boho-fry02-cream-rug","title":"Freya Boho FRY02 Modern Plain Geometric Carved 3D Hi-Low Polyester Flatweave Cream Rug","description":"\u003cp data-start=\"271\" data-end=\"754\"\u003eThe \u003cstrong data-start=\"275\" data-end=\"305\"\u003eFreya Boho FRY02 Cream Rug\u003c\/strong\u003e features a bold \u003cstrong data-start=\"322\" data-end=\"351\"\u003esculpted abstract pattern\u003c\/strong\u003e inspired by organic curves and contemporary bohemian artistry. The raised 3D design flows fluidly across a \u003cstrong data-start=\"459\" data-end=\"484\"\u003ehi-low flatweave base\u003c\/strong\u003e, creating a sophisticated interplay of form, texture, and light. Crafted in \u003cstrong data-start=\"561\" data-end=\"571\"\u003eTurkey\u003c\/strong\u003e from \u003cstrong data-start=\"577\" data-end=\"595\"\u003e100% polyester\u003c\/strong\u003e, this modern statement piece combines a \u003cstrong data-start=\"636\" data-end=\"660\"\u003esoft 20 mm high pile\u003c\/strong\u003e on the carved sections with a finely woven background that adds structure and visual depth.\u003c\/p\u003e\n\u003cp data-start=\"756\" data-end=\"1307\"\u003eWhile the \u003cstrong data-start=\"766\" data-end=\"781\"\u003eFreya range\u003c\/strong\u003e is celebrated for its \u003cstrong data-start=\"804\" data-end=\"851\"\u003earchitectural detailing and textural impact\u003c\/strong\u003e, it prioritises \u003cstrong data-start=\"868\" data-end=\"906\"\u003eaesthetic appeal over practicality\u003c\/strong\u003e—the raised ridges, while luxuriously soft underfoot, may be less suited to areas with heavy furniture or frequent foot traffic. The \u003cstrong data-start=\"1039\" data-end=\"1061\"\u003eneutral cream tone\u003c\/strong\u003e, complemented by a \u003cstrong data-start=\"1081\" data-end=\"1105\"\u003ewarm beige undertone\u003c\/strong\u003e within the recessed base, enhances the rug’s sculptural qualities and ensures it integrates beautifully into \u003cstrong data-start=\"1215\" data-end=\"1238\"\u003emodern living rooms\u003c\/strong\u003e, \u003cstrong data-start=\"1240\" data-end=\"1252\"\u003ebedrooms\u003c\/strong\u003e, and \u003cstrong data-start=\"1258\" data-end=\"1304\"\u003eminimalist or Scandinavian-inspired spaces\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-start=\"1309\" data-end=\"1312\"\u003e\n\u003ch3 data-start=\"1314\" data-end=\"1373\"\u003e\u003cstrong data-start=\"1318\" data-end=\"1373\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1375\" data-end=\"1648\"\u003e\n\u003cli data-start=\"1375\" data-end=\"1508\"\u003e\n\u003cp data-start=\"1377\" data-end=\"1508\"\u003e\u003cstrong data-start=\"1377\" data-end=\"1386\"\u003eCream\u003c\/strong\u003e – The dominant colour, covering the raised sculpted sections to create a soft, refined surface that brightens the room.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1509\" data-end=\"1648\"\u003e\n\u003cp data-start=\"1511\" data-end=\"1648\"\u003e\u003cstrong data-start=\"1511\" data-end=\"1535\"\u003eWarm Beige Undertone\u003c\/strong\u003e – Gently woven through the flat base, adding warmth, dimension, and subtle contrast beneath the carved design.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1650\" data-end=\"1653\"\u003e\n\u003cp data-start=\"1655\" data-end=\"2169\"\u003eThe \u003cstrong data-start=\"1659\" data-end=\"1689\"\u003eFreya Boho FRY02 Cream Rug\u003c\/strong\u003e embodies the Freya collection’s signature balance of \u003cstrong data-start=\"1743\" data-end=\"1769\"\u003esoftness and structure\u003c\/strong\u003e, pairing a \u003cstrong data-start=\"1781\" data-end=\"1811\"\u003e3D carved abstract pattern\u003c\/strong\u003e with a \u003cstrong data-start=\"1819\" data-end=\"1846\"\u003eplush 20 mm hi-low pile\u003c\/strong\u003e and a \u003cstrong data-start=\"1853\" data-end=\"1881\"\u003eneutral two-tone palette\u003c\/strong\u003e. Expertly \u003cstrong data-start=\"1892\" data-end=\"1929\"\u003emachine woven from 100% polyester\u003c\/strong\u003e, it offers a smooth, inviting texture and lasting shape retention. Perfect for \u003cstrong data-start=\"2009\" data-end=\"2035\"\u003econtemporary interiors\u003c\/strong\u003e, this rug adds \u003cstrong data-start=\"2051\" data-end=\"2094\"\u003etactile luxury and understated elegance\u003c\/strong\u003e to any space, celebrating modern design through form, tone, and texture.\u003c\/p\u003e\n\u003chr data-start=\"1754\" data-end=\"1757\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"92\" data-end=\"108\"\u003ePlease note:\u003c\/strong\u003e This rug features a thin, supple flatweave base with 3D carved patterns layered on top. We believe that the Freya design prioritises aesthetics over practicality, as some customers may find the raised ridges less comfortable underfoot.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003eGeometric\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eCream\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eFreya\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height mm\u003c\/td\u003e\n\u003ctd\u003e20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight m2 KG\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eMachine Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eTurkey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Desire Rugs","offers":[{"title":"Cream \/ 120 x 170 cm \/ Hurry, Last Few","offer_id":56132083515774,"sku":"FRY02 CREM 120x170","price":84.32,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 160 x 230 cm \/ Hurry, Last Few","offer_id":56132083548542,"sku":"FRY02 CREM 160x230","price":159.32,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 200 x 290 cm \/ Last One","offer_id":56132083581310,"sku":"FRY02 CREM 200x290","price":259.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/Freya-Boho-FRY02-Cream-Rug-Desire-Rugs-Rug-Love-The-Most-Loved-Rug-Store.jpg?v=1756530573"},{"product_id":"freya-merge-fry03-cream-rug","title":"Freya Merge FRY03 Modern Plain Geometric Carved 3D Hi-Low Polyester Flatweave Cream Rug","description":"\u003cp data-start=\"214\" data-end=\"880\"\u003eThe \u003cstrong data-start=\"218\" data-end=\"249\"\u003eFreya Merge FRY03 Cream Rug\u003c\/strong\u003e features a striking \u003cstrong data-start=\"270\" data-end=\"295\"\u003egeometric line design\u003c\/strong\u003e with a bold, \u003cstrong data-start=\"309\" data-end=\"332\"\u003e3D carved structure\u003c\/strong\u003e that adds architectural depth and a sense of movement to modern interiors. Crafted using a \u003cstrong data-start=\"424\" data-end=\"457\"\u003ehi-low flatweave construction\u003c\/strong\u003e, the design forms an intricate maze-like pattern of raised cream ridges separated by recessed linear bands in contrasting tones. The result is a refined interplay of \u003cstrong data-start=\"624\" data-end=\"654\"\u003etexture, light, and shadow\u003c\/strong\u003e that captures both softness and structure. Made in \u003cstrong data-start=\"706\" data-end=\"716\"\u003eTurkey\u003c\/strong\u003e from \u003cstrong data-start=\"722\" data-end=\"740\"\u003e100% polyester\u003c\/strong\u003e, it includes a \u003cstrong data-start=\"756\" data-end=\"775\"\u003e20 mm high pile\u003c\/strong\u003e on the raised sections for a plush, tactile surface that remains visually sculptural and contemporary.\u003c\/p\u003e\n\u003cp data-start=\"882\" data-end=\"1400\"\u003eWhile the \u003cstrong data-start=\"892\" data-end=\"907\"\u003eFreya range\u003c\/strong\u003e focuses on \u003cstrong data-start=\"919\" data-end=\"940\"\u003edesign aesthetics\u003c\/strong\u003e, the prominent carved ridges may be less suited to high-traffic zones or placement beneath narrow-legged furniture. However, the rug itself offers a \u003cstrong data-start=\"1090\" data-end=\"1126\"\u003esoft, comfortable feel underfoot\u003c\/strong\u003e, balancing luxury with statement design. The \u003cstrong data-start=\"1172\" data-end=\"1185\"\u003ecream hue\u003c\/strong\u003e, enhanced by \u003cstrong data-start=\"1199\" data-end=\"1226\"\u003esubtle beige undertones\u003c\/strong\u003e and fine \u003cstrong data-start=\"1236\" data-end=\"1270\"\u003echarcoal grey linear detailing\u003c\/strong\u003e, creates a visually refined contrast that fits beautifully in \u003cstrong data-start=\"1333\" data-end=\"1356\"\u003emodern living rooms\u003c\/strong\u003e, \u003cstrong data-start=\"1358\" data-end=\"1370\"\u003ebedrooms\u003c\/strong\u003e, and \u003cstrong data-start=\"1376\" data-end=\"1397\"\u003eminimalist spaces\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-start=\"1402\" data-end=\"1405\"\u003e\n\u003ch3 data-start=\"1407\" data-end=\"1466\"\u003e\u003cstrong data-start=\"1411\" data-end=\"1466\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1468\" data-end=\"1887\"\u003e\n\u003cli data-start=\"1468\" data-end=\"1617\"\u003e\n\u003cp data-start=\"1470\" data-end=\"1617\"\u003e\u003cstrong data-start=\"1470\" data-end=\"1479\"\u003eCream\u003c\/strong\u003e – The primary tone across the raised pattern, providing a soft and neutral foundation that brightens and balances the geometric design.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1618\" data-end=\"1749\"\u003e\n\u003cp data-start=\"1620\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1620\" data-end=\"1646\"\u003eSubtle Beige Undertone\u003c\/strong\u003e – Gently woven into the flatweave base, adding warmth and natural depth beneath the sculpted ridges.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1750\" data-end=\"1887\"\u003e\n\u003cp data-start=\"1752\" data-end=\"1887\"\u003e\u003cstrong data-start=\"1752\" data-end=\"1769\"\u003eCharcoal Grey\u003c\/strong\u003e – Used sparingly within the recessed linear accents, creating definition and emphasising the architectural pattern.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1889\" data-end=\"1892\"\u003e\n\u003cp data-start=\"1894\" data-end=\"2382\"\u003eThe \u003cstrong data-start=\"1898\" data-end=\"1929\"\u003eFreya Merge FRY03 Cream Rug\u003c\/strong\u003e blends \u003cstrong data-start=\"1937\" data-end=\"1967\"\u003emodern geometric structure\u003c\/strong\u003e with a \u003cstrong data-start=\"1975\" data-end=\"2000\"\u003eplush, carved surface\u003c\/strong\u003e, offering a contemporary aesthetic with subtle tonal contrast. Constructed from \u003cstrong data-start=\"2081\" data-end=\"2099\"\u003e100% polyester\u003c\/strong\u003e using a \u003cstrong data-start=\"2108\" data-end=\"2142\"\u003emachine-woven hi-low flatweave\u003c\/strong\u003e, it features a \u003cstrong data-start=\"2158\" data-end=\"2179\"\u003e20 mm pile height\u003c\/strong\u003e and a soft yet durable feel. Perfect for \u003cstrong data-start=\"2221\" data-end=\"2237\"\u003eliving rooms\u003c\/strong\u003e, \u003cstrong data-start=\"2239\" data-end=\"2251\"\u003ebedrooms\u003c\/strong\u003e, or \u003cstrong data-start=\"2256\" data-end=\"2285\"\u003emodern open-plan settings\u003c\/strong\u003e, this rug captures the Freya collection’s balance of \u003cstrong data-start=\"2339\" data-end=\"2379\"\u003etexture, form, and timeless elegance\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-start=\"1754\" data-end=\"1757\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"92\" data-end=\"108\"\u003ePlease note:\u003c\/strong\u003e This rug features a thin, supple flatweave base with 3D carved patterns layered on top. We believe that the Freya design prioritises aesthetics over practicality, as some customers may find the raised ridges less comfortable underfoot.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003eGeometric\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eCream\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eFreya\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height mm\u003c\/td\u003e\n\u003ctd\u003e20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight m2 KG\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eMachine Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eTurkey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Desire Rugs","offers":[{"title":"Cream \/ 120 x 170 cm \/ Hurry, Last Few","offer_id":56132083614078,"sku":"FRY03 CREM 120x170","price":84.32,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 160 x 230 cm \/ Hurry, Last Few","offer_id":56132083646846,"sku":"FRY03 CREM 160x230","price":159.32,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 200 x 290 cm \/ Hurry, Last Few","offer_id":56132083679614,"sku":"FRY03 CREM 200x290","price":259.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/Freya-Merge-FRY03-Cream-Rug-Desire-Rugs-Rug-Love-The-Most-Loved-Rug-Store.jpg?v=1756530600"},{"product_id":"freya-square-fry04-cream-rug","title":"Freya Square FRY04 Modern Plain Geometric Carved 3D Hi-Low Polyester Flatweave Cream Rug","description":"\u003cp data-start=\"211\" data-end=\"707\"\u003eThe \u003cstrong data-start=\"215\" data-end=\"247\"\u003eFreya Square FRY04 Cream Rug\u003c\/strong\u003e brings a refined geometric elegance to contemporary interiors, showcasing a distinctive \u003cstrong data-start=\"336\" data-end=\"364\"\u003e3D carved square pattern\u003c\/strong\u003e layered over a \u003cstrong data-start=\"380\" data-end=\"405\"\u003ehi-low flatweave base\u003c\/strong\u003e. The design combines structural precision with soft texture, creating a visually engaging yet minimalist aesthetic. Crafted in \u003cstrong data-start=\"533\" data-end=\"543\"\u003eTurkey\u003c\/strong\u003e from \u003cstrong data-start=\"549\" data-end=\"567\"\u003e100% polyester\u003c\/strong\u003e, it features a \u003cstrong data-start=\"583\" data-end=\"602\"\u003e20 mm high pile\u003c\/strong\u003e on the raised sections, forming a sculptural relief effect that captures light and shadow beautifully.\u003c\/p\u003e\n\u003cp data-start=\"709\" data-end=\"1288\"\u003eThe \u003cstrong data-start=\"713\" data-end=\"728\"\u003eFreya range\u003c\/strong\u003e prioritises \u003cstrong data-start=\"741\" data-end=\"773\"\u003eaesthetics over practicality\u003c\/strong\u003e, as the raised ridges may be less suitable for high-traffic areas or for use beneath furniture with narrow legs. However, the rug itself remains \u003cstrong data-start=\"919\" data-end=\"949\"\u003ebeautifully soft underfoot\u003c\/strong\u003e, providing a plush feel that complements its architectural design. The clean \u003cstrong data-start=\"1027\" data-end=\"1041\"\u003ecream tone\u003c\/strong\u003e, paired with a \u003cstrong data-start=\"1057\" data-end=\"1083\"\u003esubtle beige undertone\u003c\/strong\u003e in the woven base, introduces warmth and depth while maintaining a calm, neutral presence—ideal for \u003cstrong data-start=\"1184\" data-end=\"1207\"\u003emodern living rooms\u003c\/strong\u003e, \u003cstrong data-start=\"1209\" data-end=\"1221\"\u003ebedrooms\u003c\/strong\u003e, and \u003cstrong data-start=\"1227\" data-end=\"1248\"\u003edecorative spaces\u003c\/strong\u003e styled around texture and simplicity.\u003c\/p\u003e\n\u003chr data-start=\"1290\" data-end=\"1293\"\u003e\n\u003ch3 data-start=\"1295\" data-end=\"1354\"\u003e\u003cstrong data-start=\"1299\" data-end=\"1354\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1356\" data-end=\"1644\"\u003e\n\u003cli data-start=\"1356\" data-end=\"1497\"\u003e\n\u003cp data-start=\"1358\" data-end=\"1497\"\u003e\u003cstrong data-start=\"1358\" data-end=\"1367\"\u003eCream\u003c\/strong\u003e – Dominating the surface, creating a light, soft, and inviting tone that enhances the 3D carved effect and brightens the space.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1498\" data-end=\"1644\"\u003e\n\u003cp data-start=\"1500\" data-end=\"1644\"\u003e\u003cstrong data-start=\"1500\" data-end=\"1526\"\u003eSubtle Beige Undertone\u003c\/strong\u003e – Gently woven into the flatweave base, adding dimension and soft contrast that accentuates the sculptural pattern.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1646\" data-end=\"1649\"\u003e\n\u003cp data-start=\"1651\" data-end=\"2171\"\u003eThe \u003cstrong data-start=\"1655\" data-end=\"1687\"\u003eFreya Square FRY04 Cream Rug\u003c\/strong\u003e offers a modern, minimalist look defined by its \u003cstrong data-start=\"1736\" data-end=\"1762\"\u003e3D carved square motif\u003c\/strong\u003e, \u003cstrong data-start=\"1764\" data-end=\"1785\"\u003e20 mm hi-low pile\u003c\/strong\u003e, and \u003cstrong data-start=\"1791\" data-end=\"1814\"\u003ecream-based palette\u003c\/strong\u003e. Crafted from \u003cstrong data-start=\"1829\" data-end=\"1847\"\u003e100% polyester\u003c\/strong\u003e using a \u003cstrong data-start=\"1856\" data-end=\"1886\"\u003emachine-woven construction\u003c\/strong\u003e, it blends \u003cstrong data-start=\"1898\" data-end=\"1914\"\u003esoft texture\u003c\/strong\u003e with \u003cstrong data-start=\"1920\" data-end=\"1942\"\u003earchitectural form\u003c\/strong\u003e, bringing depth and elegance to any contemporary space. Perfect for \u003cstrong data-start=\"2011\" data-end=\"2027\"\u003eliving rooms\u003c\/strong\u003e, \u003cstrong data-start=\"2029\" data-end=\"2041\"\u003ebedrooms\u003c\/strong\u003e, or \u003cstrong data-start=\"2046\" data-end=\"2075\"\u003estylish neutral interiors\u003c\/strong\u003e, this rug embodies the Freya collection’s focus on \u003cstrong data-start=\"2127\" data-end=\"2168\"\u003etactile design and understated luxury\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-start=\"1754\" data-end=\"1757\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"92\" data-end=\"108\"\u003ePlease note:\u003c\/strong\u003e This rug features a thin, supple flatweave base with 3D carved patterns layered on top. We believe that the Freya design prioritises aesthetics over practicality, as some customers may find the raised ridges less comfortable underfoot.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003eGeometric\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eCream\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eFreya\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height mm\u003c\/td\u003e\n\u003ctd\u003e20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight m2 KG\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eMachine Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eTurkey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Desire Rugs","offers":[{"title":"Cream \/ 120 x 170 cm \/ Hurry, Last Few","offer_id":56132083745150,"sku":"FRY04 CREM 120x170","price":84.32,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 160 x 230 cm \/ Hurry, Last Few","offer_id":56132083777918,"sku":"FRY04 CREM 160x230","price":159.32,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 200 x 290 cm \/ Hurry, Last Few","offer_id":56132083810686,"sku":"FRY04 CREM 200x290","price":259.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/Freya-Square-FRY04-Cream-Rug-Desire-Rugs-Rug-Love-The-Most-Loved-Rug-Store.jpg?v=1756530626"},{"product_id":"freya-herringbone-fry05-cream-rug","title":"Freya Herringbone FRY05 Modern Plain Geometric Carved 3D Hi-Low Polyester Flatweave Cream Rug","description":"\u003cp data-start=\"613\" data-end=\"1194\"\u003eThe \u003cstrong data-start=\"617\" data-end=\"654\"\u003eFreya Herringbone FRY05 Cream Rug\u003c\/strong\u003e showcases a \u003cstrong data-start=\"667\" data-end=\"706\"\u003emodern geometric herringbone design\u003c\/strong\u003e with beautifully defined \u003cstrong data-start=\"732\" data-end=\"755\"\u003e3D carved detailing\u003c\/strong\u003e, offering texture and sophistication in equal measure. This innovative design features a \u003cstrong data-start=\"845\" data-end=\"878\"\u003ehi-low flatweave construction\u003c\/strong\u003e, where a supple woven base supports raised, velvety-soft ridges that create the signature chevron effect. Expertly \u003cstrong data-start=\"994\" data-end=\"1021\"\u003emachine woven in Turkey\u003c\/strong\u003e from \u003cstrong data-start=\"1027\" data-end=\"1045\"\u003e100% polyester\u003c\/strong\u003e, it includes a \u003cstrong data-start=\"1061\" data-end=\"1080\"\u003e20 mm high pile\u003c\/strong\u003e on the sculpted sections, providing a plush and tactile surface while maintaining a lightweight, flexible feel.\u003c\/p\u003e\n\u003cp data-start=\"1196\" data-end=\"1752\"\u003eThe \u003cstrong data-start=\"1200\" data-end=\"1215\"\u003eFreya range\u003c\/strong\u003e prioritises \u003cstrong data-start=\"1228\" data-end=\"1260\"\u003eaesthetics over practicality\u003c\/strong\u003e, as the raised ridges may be less suited to heavy foot traffic or areas with furniture legs that could press into the design. However, the rug itself remains soft underfoot, making it perfect for \u003cstrong data-start=\"1457\" data-end=\"1473\"\u003eliving rooms\u003c\/strong\u003e, \u003cstrong data-start=\"1475\" data-end=\"1487\"\u003ebedrooms\u003c\/strong\u003e, or \u003cstrong data-start=\"1492\" data-end=\"1513\"\u003edecorative spaces\u003c\/strong\u003e where modern texture and visual impact take centre stage. The \u003cstrong data-start=\"1576\" data-end=\"1598\"\u003eneutral cream tone\u003c\/strong\u003e, paired with a \u003cstrong data-start=\"1614\" data-end=\"1640\"\u003esubtle beige undertone\u003c\/strong\u003e within the flatweave base, adds warmth and dimension to contemporary, Scandinavian, and minimalist interiors.\u003c\/p\u003e\n\u003chr data-start=\"1754\" data-end=\"1757\"\u003e\n\u003ch3 data-start=\"1759\" data-end=\"1818\"\u003e\u003cstrong data-start=\"1763\" data-end=\"1818\"\u003eThe colours and shades present in this rug include:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1820\" data-end=\"2165\"\u003e\n\u003cli data-start=\"1820\" data-end=\"1994\"\u003e\n\u003cp data-start=\"1822\" data-end=\"1994\"\u003e\u003cstrong data-start=\"1822\" data-end=\"1831\"\u003eCream\u003c\/strong\u003e – The dominant colour throughout, creating a soft, clean, and neutral foundation. The raised herringbone ridges enhance the texture and lightness of the design.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1995\" data-end=\"2165\"\u003e\n\u003cp data-start=\"1997\" data-end=\"2165\"\u003e\u003cstrong data-start=\"1997\" data-end=\"2023\"\u003eSubtle Beige Undertone\u003c\/strong\u003e – Visible within the flatweave base, adding depth and gentle contrast to the cream surface without altering the overall neutral appearance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2167\" data-end=\"2170\"\u003e\n\u003cp data-start=\"2172\" data-end=\"2684\"\u003eThe \u003cstrong data-start=\"2176\" data-end=\"2213\"\u003eFreya Herringbone FRY05 Cream Rug\u003c\/strong\u003e blends \u003cstrong data-start=\"2221\" data-end=\"2250\"\u003emodern geometric artistry\u003c\/strong\u003e with a \u003cstrong data-start=\"2258\" data-end=\"2284\"\u003eplush, textural finish\u003c\/strong\u003e, defined by its \u003cstrong data-start=\"2301\" data-end=\"2330\"\u003e3D carved chevron pattern\u003c\/strong\u003e and \u003cstrong data-start=\"2335\" data-end=\"2357\"\u003esoft cream palette\u003c\/strong\u003e. Crafted from \u003cstrong data-start=\"2372\" data-end=\"2390\"\u003e100% polyester\u003c\/strong\u003e with a \u003cstrong data-start=\"2398\" data-end=\"2419\"\u003e20 mm hi-low pile\u003c\/strong\u003e and \u003cstrong data-start=\"2424\" data-end=\"2456\"\u003emachine-woven flatweave base\u003c\/strong\u003e, this rug achieves the perfect balance between visual structure and inviting softness. Ideal for \u003cstrong data-start=\"2554\" data-end=\"2577\"\u003emodern living rooms\u003c\/strong\u003e, \u003cstrong data-start=\"2579\" data-end=\"2591\"\u003ebedrooms\u003c\/strong\u003e, and \u003cstrong data-start=\"2597\" data-end=\"2623\"\u003estylish minimal spaces\u003c\/strong\u003e, it embodies understated luxury and contemporary elegance.\u003c\/p\u003e\n\u003chr data-start=\"1754\" data-end=\"1757\"\u003e\n\u003cp\u003e\u003cstrong data-start=\"92\" data-end=\"108\"\u003ePlease note:\u003c\/strong\u003e This rug features a thin, supple flatweave base with 3D carved patterns layered on top. We believe that the Freya design prioritises aesthetics over practicality, as some customers may find the raised ridges less comfortable underfoot.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003eGeometric\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eCream\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003eFreya\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Height mm\u003c\/td\u003e\n\u003ctd\u003e20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePile Weight m2 KG\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eMachine Woven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eTurkey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Desire Rugs","offers":[{"title":"Cream \/ 120 x 170 cm \/ Hurry, Last Few","offer_id":56132083843454,"sku":"FRY05 CREM 120x170","price":84.32,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 160 x 230 cm \/ Hurry, Last Few","offer_id":56132083876222,"sku":"FRY05 CREM 160x230","price":159.32,"currency_code":"GBP","in_stock":true},{"title":"Cream \/ 200 x 290 cm \/ Hurry, Last Few","offer_id":56132083908990,"sku":"FRY05 CREM 200x290","price":259.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/files\/Freya-Herringbone-FRY05-Cream-Rug-Desire-Rugs-Rug-Love-The-Most-Loved-Rug-Store.jpg?v=1756530652"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0354\/2604\/1995\/collections\/freya-rugs.jpg?v=1760005865","url":"https:\/\/www.ruglove.co.uk\/collections\/freya-rugs.oembed","provider":"Rug Love","version":"1.0","type":"link"}